259: The Journey Behind the Business™ with Shalita Grant
Tony-nominated actress Shalita Grant publicly quit a popular television show after suffering from traction alopecia, thinning hair, and breakage in front of an audience of millions. A year and a half later, she created a patent-pending plant-based hair treatment that solved every one of her chronic and complex type 4 hair problems. In 2019, Shalita founded Four Naturals Hair in her dining room in Toluca Lake, California. It has since grown from its eponymous Hollywood hair spa into a nationwide salon and home care treatment system. The plant-based active ingredients renew, restore and rebuild even the most compromised textured hair - naturally! Since creating the Four Naturals Treatment, Shalita’s characters look the best they ever have. As an actress, wetting her curls or thermally straightening her hair is no longer the life-altering impossibility it used to be. Shalita’s Four Naturals clients, better known as her Curlfriends, experience Black hair freedom that no other hair treatment has ever provided. Curlfriends enjoy Hawaiian vacations knowing that when they emerge from the ocean, their type 4 hair will form HD, head-turning curls rather than a hard afro. As the attached strands drop and define, the curls can also camouflage any existing issues like alopecia. Furthermore, as Black mothers start to adopt the patent-pending textured hair detangling technique, their children can experience pain-free, stress-free detangling without tears or fear. Shalita Grant’s response to her public and traumatic hair experience didn’t lead her to quit the business or hide her hair forever. Instead, she chose to heal, both inside and out. After overcoming her own obstacles, Shalita created a standardized method to lift up other Black women still struggling with fragile, misunderstood hair. When Shalita isn’t filming, she lives in Puebla, Mexico with her partner, former MMA World Champion Jessica Aguilar, and their three dogs. Join us as she shares her journey behind the business! Mentioned during the show: Find out more about Four Naturals Hair You can find Four Naturals Hair on Instagram Find out more about Shalita Grant ~~~~~~~~~ Has God called you to start a podcast but are unsure of what you need or where to start? Starting a podcast can be a fun and rewarding experience. Using the Power of Your Voice eGuide is a must-have if you're ready to take on your assignment and start your own podcast in just 30 days. Interested in purchasing ad space for your business on the Slaying Self Doubt® Podcast, download the Advertisement Kit Support the Slaying Self Doubt® Podcast with a small donation to help me to create new content and reach more people by Buying Me A Coffee Join The Slayers Society Facebook Group Subscribe to our YouTube Channel Sign up for Slayer Nation News Thank you to BetterHelp for sponsoring this episode. Take charge of your mental health and get 10% off of your first month of therapy at: https://BetterHelp.com/SLAYING. Disclaimer: I may be an affiliate for products that I recommend. If you purchase those items through my links, I may earn a commission. You will only pay what is necessary when buying a product through my link. I only recommend products I use and/or am genuinely interested in.