In today’s real estate market, social media is a matter of critical necessity, and if we don’t make it a priority, we risk getting overrun by savvier agents. How do we build a consistent and relevant social media presence around our expertise? How do we balance between work-related and persona content? On this episode, I’m joined by social media trainer, speaker and expert, Marki Lemons-Ryhal, who shares how we can employ social media in growing our businesses and connecting with people.

Three Things We Learned From This Episode

If we don’t adopt social media we risk losing market share

Real estate is a profession with the oldest group of practitioners, and many of them struggle to embrace technology and social media. The problem is, even with the most real estate knowledge, we can get surpassed by an agent with a stronger social media presence.

A successful social media strategy starts with target clients

Most people don’t have a business plan, therefore they don’t know who their clients are and then they don’t know how to find where those people are hanging out online.

Create content that connects with people

Only a small fraction of the world’s population makes over $100k a year. When we talk about money, the majority of the human race doesn’t connect with it.

Social media is a key part of running successful real estate and mortgage businesses, and if we commit to being lifelong learners of technology, it will become a lot less intimidating. If we want to do business with people, we have to connect with them on the platforms they spend time on. If we craft relevant content that resonates with them, they will get to know, like and trust us and doing transactions from there becomes a lot easier.