There is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, not them (your prospect or customer), because you’re the hero of your own story, and because you don’t demonstrate value. The result is you push and publish a bunch of content that isn’t relevant to your audience. And that costs you an opportunity to show up differently in a crowded, cluttered, competitive marketplace.
In this episode I'll talk about how to fix that so that you can quickly create emotional connections. Why when we read or hear a bunch of facts, only certain parts in the brain get activated. And how telling stories activates other parts of the brain and puts our whole brains to work.
Another way to make your marketing more relevant is through value creation, or creating a contrast between what is (your customer’s world without your solution), and what could be (their world, improved, with your solution in it).