The Imaginary Competitor

3 Second Selling

02-05-2023 • 8 min

Competition, for the most part, is a healthy thing. In fact, it is essential,
because it leads to innovation.

Competition is also an enemy of complacency.

If you are constantly and consistently trying to build a better product, offer a better service, provide a better customer experience, and so on, everyone benefits; your industry, your organization, your employees, and the end users of your product or service.

However, some negative things can happen as well in the name of competition.

Listen to this episode to learn how to use the competition to spur you on, to help you achieve more than you would on your own. But don’t let the competition take all of your attention. And energy. Especially if they don’t even exist.

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