‘The Big Pivot’ → Andrew Winston (Author): Companies Winning when Making Sustainability a Priority
Andrew Winston is a globally recognized expert on how companies can navigate and profit from humanity’s biggest challenges. His views on strategy have been sought after by many of the world’s leading companies, including Boeing, HP, J&J, Kimberly-Clark, PepsiCo, PwC, and Unilever. Andrew’s first book, Green to Gold, was the top-selling green business title of the last decade and was included in Inc. Magazine’s all-time list of 30 books that every manager should own. His speeches for audiences around the world, and his new book The Big Pivot, lay out a practical and optimistic roadmap for how companies can thrive in a hotter, scarcer, more open world.
During the episode, topics discussed include the following:
- Is marketing expensive? Yes, if it is bad marketing
- The current landscape of corporate sustainability
- The role of business in society and the CEO
- The strategies and framework for corporate sustainability
- Sustainability mega-trends: climate, resources, and transparency.
- Renewables affordability has sped up clean energy
- The trend of major corporations buying renewable energy
- Food and agriculture trends; protecting soil and reducing footprint
- Companies leading the sustainability movement
- Low carbon economy
- Corporate social responsibility: diversity and inclusion
- Corporate sustainability benchmarks: GRI, GHG protocol, SASB and TCFD
- Goals around women in management
- The push toward corporate transparency and supply chains, or looking upstream
- Blockchain in sustainability as a tracking tool
- A resilient enterprise: thriving and flourishing
- Pre-competitive collaboration and working with competitors
- The role of the NGO
- Supply chains and measuring footprint: scope 3 emissions
- ROI as related to sustainability
- The sustainabilty - innovation crossover
- Health as a driver in buying decisions
- Millennials and preference toward responsible products
- Gen Z and Millennials; weighing sustainability as an important factor when choosing an employer
- The importance of the CEO in a company’s sustainability efforts
- The unpredictable future and preparing for extremes
NOTES and LINKS
The Big Pivot TED Institute YouTube
The Sustainability Consortium (TSC)
Anti-fragile: Things That Gain from Disorder
ABOUT PHILIP BEERE
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Connect with Philip at www.philipjames.co
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