Ep. 28 AI's role in keeping harmony within the music industry

Veriff Voices

24-06-2024 • 25 min

In this episode, we explore the growing threat of fraud in the music industry, from unauthorized distribution to fake streaming and fraudulent royalties. Sebastián Mañana Lenzi, CEO of SonoSuite, discusses the profound impact of these issues on music entities and emphasizes the pivotal role of AI in fighting fraud. Discover how the collaboration between Veriff and SonoSuite ensures the integrity of digital music distribution through advanced identity verification solutions.

[00:47] Introduction
[01:36] SonoSuite's unique use case
[02:50] Challenges of fraud and compliance in the music industry
[04:16] Financial and reputational damage of fraud
[07:59] Robust fraud prevention as a differentiator
[11:17] Main market challenges for the music industry
[12:37] The role of AI in combating fraud
[14:29] Cross-business collaboration
[16:20] Tools used by professionals in the music industry
[17:50] Looking ahead to the next 12 months
[20:25] Cultural similarities between Veriff and SonoSuite
[21:34] Music industry trends

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