Good Morning, VOGUE China

VOGUE China

VOGUE China presents “Good Morning, VOGUE China”: your window into Chinese creative culture through the lens of fashion. Join VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, for their deep-dive into the world’s biggest fashion market. From captivating conversations with industry giants and upcoming fashion disruptors to exclusive insights into the China market, industry trends, and local social phenomena, stay tuned on Apple Podcasts, Spotify or wherever you get your podcasts, in both English and Mandarin.  这里是《早,VOGUE》,一档由《服饰与美容VOGUE》全媒体编辑总监章凝Margaret Zhang和VOGUE Business编辑副总监潘奕羚Yiling Pan共同主持的播客栏目。 在这里,你可以听到VOGUE主编们对于当下时尚、文化与行业趋势的最新解读,而各个行业的“天花板级”人物也将做客每一期节目之中,与她们畅聊行业内外正在发生的大事件,通过声音,来共同探索世界的脉搏。 活在当下,我们要了解世界文化,更需要了解文化背后的世界。而VOGUE愿意成为这座桥梁。 第一期即将推出,敬请期待! read less
Sociedade e culturaSociedade e cultura

Episódios

How to Market a Fashion Brand in China in 2024 ft. Coperni and Shushu/Tong
24-04-2024
How to Market a Fashion Brand in China in 2024 ft. Coperni and Shushu/Tong
In this English language episode of《Good Morning, VOGUE China》, VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, explore the fine balance between marketing and brand positioning in fashion and, more importantly, what makes a successful fashion brand in China. As traditional avenues for consumer visibility evolve in their relevance or role in making that final sale, Margaret and Yiling break down what is actually worth the investment. Our co-hosts sit down with two pairs of designers who have achieved considerable success in their brand marketing endeavors: Sébastien Meyer and Arnaud Vaillant from Coperni, who have adopted a more-is-more approach to hype marketing moments, reaping flow on rewards in the China market; and Liushu Lei and Yutong Jiang from beloved Shanghai-based brand, Shushu/Tong, who have drawn fans including Olivia Rodrigo, Ayo Edebiri, and Jennie from Blackpink.  VOGUE China presents “Good Morning, VOGUE China”: your window into Chinese creative culture through the lens of fashion. From captivating conversations with industry giants and upcoming fashion disruptors to exclusive insights into the China market, industry trends, and local social phenomena, stay tuned on wherever you get your podcasts, in both English   and Mandarin. Learn more about your ad choices. Visit podcastchoices.com/adchoices