At aSweatLife, we always say that everything is better with friends. And because of that, we get to spend time meeting entrepreneurs and tastemakers in the wellness space. Like a lot of them. But when one of the aSweatLife ambassadors mentioned the brand Literally Outside on our private slack channel, we dug into this Chicago-based brand and knew we needed to become friends.
Joining us today is Steffan Williams, the Founder and Chief Executive Outsider at Literally Outside! Literally Outside is a lifestyle brand on a mission to empower everyone to feel comfortable exploring the great outdoors. It’s black-owned, operated by two cousins, and supported by a team of family.
Literally Outside is one of the few Black-owned outdoor lifestyle companies in the US. That brand has transparent values that you'll hear us talk about on the episode. It's conscious, soulful, accessible, and adventurous.
Literally Outside wants to change the narrative of what it looks like to be “outdoorsy” so everyone can feel like they belong in the outdoors. On the episode, we talk about the idea of their slogan, “Outsiders Welcome.”