156: Why Your Podcast Cover Design Matters

Professional Services Growth and Marketing

31-08-2022 • 12 min

Even though podcast recording is mainly an audio content medium these days, you do need to have some visual components, and chief among those items is your podcast cover artwork, also known as podcast artwork, podcast cover art, cover art, podcast tile, and more. A lot of new listeners will discover your podcast via their podcast directory, where your cover image will be the first thing they see and how they learn about your podcast brand. You want your cover art to appeal to them and invite them in to see what your podcast is all about.

For many reasons, podcast cover art design can make or break your podcast brand. In this post we’ll go through many of the reasons you need a podcast cover and how you can create good podcast cover art that is effective in connecting with your podcasting audience.

First, we want to make sure you meet the requirements of directories like Apple podcasts. Your podcast cover design must meet the following requirements…

  • square
  • 1400 x 1400 pixels minimum up to 3000 x 3000 pixels maximum in size
  • jpeg or png file type
  • as close to 500 kbs in size as possible

At Emerald City Productions, we use professional designers to create the best podcast artwork for our launch clients and also advise our production clients on how to improve their existing podcast cover art.


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