Gamers & Developers! This Is How You Connect Music To Games Creatively, Technically & Commercially

Thinking on Paper - Your Guide To The Impact Of Emerging Technology On Business And Culture

01-11-2023 • 52 min

Disruptors and curious minds! Welcome to another game-breaking episode of your new favourite emerging technology podcast. Today we're asking the question, can music and games combine to revolutionise the industry and make your favourite games more personalised? What if you were the master of the music in this game? What if you could sync your favourite songs to the beats of the game? Match the records of your life story to the story of the game? What if I told you that's possible? Our guests are Jesper Nordin and David Knox, founders of Reactional Music, a technical framework for game engines like Unity and Unreal Engine that gives developers and players control of the music in games. The Reactional patented generative music engine and music delivery platform is a faster and more efficient method to create and prototype music for developers, and for the first time, music as an in-game purchase. Please Enjoy The Show. - - - - - - - - - - - - - - - Quotes from the show “I started back in '87 with a company called Electronic Arts as they started to hire their first people outside of North America. It was very much a hobbyist business back in the 80s. The people who were playing games were also trying to make games in their bedrooms.” “On the technology side, as far as development goes, the rule-based systems in graphic physics and lighting allowed developers flexibility to create open worlds and for worlds to be generated around the gamer rather than everything being on rails.” “The graphics got people's attention and then the technology allowed the game play to get to a depth that had never been there before.” “We talked to them about their music listening habits and gaming habits and one of the things that was very clear - and why I was excited about the rule-based engine - was gamers were getting tired of the looping music. Even though there's a lot of clever stuff done in games today, they were turning everything off and listening to Apple or Spotify in the background.” - - - - - - - - - - - - - - - About Jesper Nordin Jesper Nordin is a Swedish composer with international acclaim. His music is performed by world renowned conductors like Esa-Pekka Salonen, Daniel Harding and Kent Nagano, and performed by world-famous musicians like Martin Fröst, Pekka Kuusisto and Malin Broman. - - - - - - - - - - - - - - - About David Knox David has over 26 years in the interactive entertainment industry. He personally contributed to many of the strategic decisions that saw Electronic Art’s grow from a 2nd tier European publisher / distributor to leadership in Europe with digital and direct to retail operations in more than 20 countries. At Electronic Arts he worked with the Senior Executives and global development teams on the strategy for key franchises such as FIFA, Need for Speed, Battlefield and The Sims. - - - - - - - - - - - - - - - TIMESTAMPS 0:00 Disruptors And Curious Minds 3:40 Our Sponsors Wripple 4:43 Lessons From Electronic Arts & Spectrums 7:22 How Graphics Got Players' Attention 8:40 Punk And Classical Music 11:39 Emerging Technology For Writing Scores 14:19 Universal Rules 17:12 What Was The Spark? 20:26 What Do Gamers Want From Music 25:34 What's a Stinger? 26:40 Making Life Easier For Developers 34:15 What Do Gamers Get? 37:00 Musical Infrastructure For Gamers 41:56 Multiplayer 42:38 The Mobile App 43:36 Monetisation for labels and publishers 49:20 Closing Thoughts - - - - - - - - - - - - - - - ⛓️ 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐖𝐢𝐭𝐡 Jesper and David🔗 ⛓️ Jesper - David - Reactional Music - - - - - - - - - - - - - - - - ⛓️ 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐖𝐢𝐭𝐡 𝐌𝐚𝐫𝐤 𝐀𝐧𝐝 𝐉𝐞𝐫𝐞𝐦𝐲🔗 ⛓️ 🔥Thinking on Paper Website - 🔥Connect With Mark - 🔥Connect With Jeremy -