Bi-Directional Value Exchange, Incentives & Authenticity: Ikigai Web3 Brand Strategy!

Thinking on Paper - Your Guide To The Impact Of Emerging Technology On Business And Culture

10-11-2023 • 1 hora 1 min

Welcome to an other deep dive into emerging technology, web3 and the intersection of culture, tech and the human condition. This week we're going to Okinawa. Ikigai is a personal concept, an idea you can use to bring satisfaction and fulfilment into your life when you balance passion, mission, vocation and profession. But can the truths within this ancient Japanese way of thinking be used as an analogy at the intersection of creativity, technology and the human experience? Can brands in web3 create, curate and execute their strategy using key insight from the concept? After all, a brand must find meaning and purpose to succeed. Just like you and I. This week’s guest is Dominik Karaman, he runs Eekigai Labs, a creative consultancy guiding companies through the next evolution of consumer experiences. He also works with Aiddrop, a non-profit organization that builds transparent donation systems on blockchain and hosts the No Blueprint podcast. We speak about: ▶️ The strategies successful brands are using in web3. And why they work ▶️ Professional e-sports, League of Legends and how brands remain authentic ▶️ Bi-directional Value Exchange, opensource brands and the Nouns DAO ▶️ Brand Incentives, UX and Community Design ▶️ Co-creation, collaboration and a pair of Dominik-Nike-DAO-Trainers ▶️ The Ikigai Web3 Brand Framework ▶️ The OODA Web3 Framework And much more. Please enjoy the show. - - - - - - - - - - - - - - - TIMESTAMPS 0:00 Disruptors & Curious Minds 5:19 Our Sponsors Wripple 6:11 Introducing Dominik Karaman 7:06 Tech & Culture Roots 8:06 Can You Pay In Crypto? 8:51 Professional E-Sports 11:49 League Of Legends & Brand Game Activations 13:20 Authentic Brand Collaborations 16:47 Bi-directional Value Exchange 19:16 Opensource Brands & Nouns DAO 22:59 Brand Strategy & DAOs 25:50 Brand Incentives 27:15 UX & Community Design 34:30 Co-creation & Nike DAO Trainers 36:22 The Ikigai Web3 Brand Framework 41:00 NFT Ice-creams 42:45 The OODA Web3 Framework 47:00 Closing Thoughts! - - - - - - - - - - - - - - - Quotes From The Show “If you look at it from a brand's perspective, why would they do skins in a League of Legends game? Because they want to raise brand awareness or tap into a new audience.” “I can draw parallels to today's existing web3 space, because you have these two sides, one is commercially orientated and they're excited when a big brand enters the game because they only see mainstream adoption. The other scrutinizes every step that the brands make.” “Brands have a lot of upside with direct connection to their target audience.” “People can do brand proposals and get it funded by the DAO if everybody is aligned. I think this is one of the greatest examples of a self self-running brand.” “I don't want to sound too negative here but humans always need new incentives to stay with something.” “When sentiment is low is when real people come together with a clear and authentic shared purpose.” “When we think of web 3 and interacting with your community, there needs to be something substantial inside. A message that translates into a real purpose.” “Fans for the first time in the history of the brands have the possibility to co-create an episode of their story together with the brand.” “What are the values? Who are the people? What does the target audience want and where can we find our place? “A lot of clients feel overwhelmed. Try small initiatives out, get comfortable with the new audience and the new ethos. Don't put your brand at risk, experiment and adapt.” ⛓️ 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐖𝐢𝐭𝐡 Dominik Karaman🔗 ⛓️ Web3 Brand consultant - LinkedIN- / dom-karaman - - - - - - - - - - - - - - - ⛓️ 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐖𝐢𝐭𝐡 𝐌𝐚𝐫𝐤 𝐀𝐧𝐝 𝐉𝐞𝐫𝐞𝐦𝐲🔗 ⛓️ 🔥Thinking on Paper Website - 🔥Connect With Mark - 🔥Connect With Jeremy -

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