Thinking on Paper - Your Guide To The Impact Of Emerging Technology On Business And Culture

Jeremy Gilbertson and Mark Fielding

For Disruptors & Curious Minds™! Transform uncertainty into an advantage. Every week, futurists and writers Mark and Jeremy interview the builders and brands at the cutting edge of web3, AR, AI, blockchain, crypto, and quantum computing. Their mission? To bring you backstage, exclusive access to the strategies that are transforming culture, entertainment and society. read less
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Episódios

What Happens When A.I. Meets Education and Behavioural Design?
18-03-2024
What Happens When A.I. Meets Education and Behavioural Design?
Disruptors and curious minds! Today's show is all about AI, education and behavioural design. What is behavioural design? Can AI help you learn, sharpen your reasoning, change your behaviours? Can AI boost your performance or analyse the cognitive processes needed to make decisions and solve problems? Justin Germishuys is an experienced learning and behaviour designer using AI tools to enhance reasoning and decision-making. He’s the founder of Germinotion. We’ll be talking about Ethical behaviour design, conceptual analysis and the AI tools people can use to reason, solve problems, and make decisions. We'll unpack educational design and how you can use AI to augment your thinking. Please Enjoy The Show! ===================== Quotes From The Show "How do we design things that help people behave in desirable ways." "The goal is to be ethical." "People confuse behavioural design with nudging." "Recognising someone has confirmation bias, it's useful to think about how framing effects influence how people receive messages." "How do you chunk content for cognitive load?" "AI reasoning support." "Human Being are cognitively limited. We don't make good decisions." "Ai Can help to supplement reasoning." "AI Is good at divergent thinking and evaluations." "Is ai creative? That's a semantic issue." "AI expands our ontologies." "Extended Mind Hypothesis means our minds are not contained in our skulls." ============================== Timestamps 0:00 Disruptors and curious minds 2:04 Our Sponsors Wripple 2:44 Our Guest Justin Germishuys 3:26 What Is Behavioural Design? 6:04 Nudge Theory 8:15 How Can Behavioural Design Improve Education 11:53 Human Biases & Heuristics 16:16 How Important Is Environment In Design? 20:49 Affordances 21:34 Artificial Intelligence To Augment Behavioural Design 28:38 AI A A Reasoning Support Tool 31:34 Theory Of Mind 35:17 Human + AI 37:33 Resources For Behavioural Design 39:51 Natural Born Cyborgs & Extended Mind Hypothesis 43:20 Augmented Humans 44:34 How Should Children Be Using AI? 48:55 Final Thoughts ============================== This episode is brought to you by Wripple - Marketing’s On-demand talent platform. - Get your company matched with vetted freelancers in real time. - If you’re talent, get qualified opportunities with top brands. - Now featuring AI, Web3 and blockchain talent across verticals. - - - - - - - - - - - - - Jeremy is a futurist, writer, and nexus thinker working at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3. Links To The Show: Join the book club - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #behaviour #artificalintelligence #ai
Brands Don't Care About Customers, They Only Have Eyes For Distributors: Design Book Club, Chapter 7
15-03-2024
Brands Don't Care About Customers, They Only Have Eyes For Distributors: Design Book Club, Chapter 7
Disruptors and Curious minds! Welcome to the Thinking On Paper Book Club, the most immersive, interactive, entertaining and community driven book club focused on technology, culture, mindset and the crazy condition we call life. This week we're reading chapter seven of The Design of Everyday Things, by Don Norman. And we ask: What Is Human Error In Design? And does it really kill people. Buy on amazon - https://www.amazon.com/Design-Everyda... Timestamps 0:00 Welcome to Book Club 1:09 The realities of the world Stop Innovation 2:16 Tech For Tech's Sake And How Brands Innovate 5:18 Music Analogies For Better Design 8:18 Books Are The Best Technology 9:16 Distributors Are The Real Customers 11:30 How Long Does It Take To Develop a Product? 14:51 AI Will Change The Game 16:30 Clear Thinking 18:55 Product Teams ====================== Why are we reading this book? Have you’ve ever wondered why your dishwasher won’t stop beeping? Or why your favourite website is so intuitive, yet Amazon is a clunky cesspit of UX? Why do you walk into glass doors? Why do you love some of your technology, but can’t stand your new iPhone? The answer is design. Good design, and bad design. And this is the book that explains the difference. In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time. At least that’s what we think. Which is why our next book was first published in 1988. It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be. Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again. Reviews of this book "The Design of Everyday Things" by Don Norman is a timeless classic that has been reshaping the way people think about design since its publication in 1988. The book is a fascinating exploration of the ways in which everyday objects are designed, and how those designs can either help or hinder the people who use them." "The Design of Everyday Things" is one of the most amazing books I have ever read. It explores the design of everyday things through the lens of human psychology. Not only that, ill-designed objects stir frustration into their users, but they can also lead to fatal errors." Read more - https://www.blinkist.com/en/books/the... - - - - - - - - - - - - About: Jeremy is a futurist, writer, and nexus thinker . He loves books. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He loves books too. Links To The Show: Learn more about the book club and watch former shows - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #bookclub #booktube #bookcommunity #books #thedesignofeverydaythings #emergingtechnologies #designbooks #booklovers #booktube #booktok
Lessons From Clear Thinking By Shane Parrish: Book Club, Part 1
14-03-2024
Lessons From Clear Thinking By Shane Parrish: Book Club, Part 1
Disruptors and Curious minds… CEOS, founders, professionals and book lovers! Welcome to the Thinking On Paper Book Club! This month we’re reading Clear Thinking by Farnam Street founder and The Knowledge Project host Shane Parrish. ================== TIMESTAMPS 0:00 Welcome To Book Club 0:58 Why Are We Reading Clear Thinking 2:17 Holding Space For Clear Thinking 3:48 How Are You Positioned To Think? 7:12 Parenting Clearly (The Ego Default) 10:40 Success Is Made In Ordinary Moments 14:53 The Inertia Default 16:04 The Social Default 22:21 Clear Thinking Is A Lever 24:00 Awareness Isn't Enough ========================= Why are we reading Clear Thinking? Some call the book a must read for intentional living and decision making. All we know is that in the quest for personal and professional growth and in the interests of the Nexus Thinkers, generalists and readers of Thinking On Paper, we know this book can change lives, careers, relationships and mindsets. Here’s what you can expect: 🧠 You'll Unlock Your Cognitive Potential: Parrish provides practical tools to harness the power of your mind and make better decisions. We love frameworks and strategies. Universal Truths, Actionable insight. 🧠 You'll Navigate Life with Intention: Oh those defaults! Be gone! The ego default, the social default, the inertia default and the emotion default. Clear thinking will help you recognise these biological defaults and give you the skills to override them. 🧠 You'll Enhance Decision-Making: What are you going to do with all this clear thinking? We’ll unpack the reality of better decision making at work, home and everywhere else you need to engage thinking before you jump head first into the fire. 🧠 You'll Override Your Mental Models: Parrish uses engaging narratives and stories to explain the mental models that hamper your progress, curtail your fun and put a million spanners in your works in progress! Recency bias, Action Bias, the Affect Heuristic, Ambiguity Effect, Anchoring Bias, Attentional Bias, Authority Bias, Availability Heuristic and the Bandwagon Effect. You’ll learn how to notice them and send them packing. 🤯 AI says Shane Parrish’s “Clear Thinking” is more than a book; it’s a catalyst for change. It’s an essential read for anyone looking to live a more deliberate and fulfilling life. The algorithm recommends you dive into this book, then you’ll emerge from the waters with a clearer, more focused mind ready to tackle the world’s complexities. We don’t always agree with AI, but we’ll take that. - - - - - - - - - - - - About Thinking On Paper: Jeremy is a futurist, writer, and nexus thinker . He loves books. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He loves books too. Links To The Show: Learn more about the book club and watch former shows - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #bookclub #booktube #bookcommunity #books #clearthinking #theknowledgeproject #farnamstreet
This Is Why You Should Never Solve The Problem You Are Given: Design Book Club, Chapter 6
14-03-2024
This Is Why You Should Never Solve The Problem You Are Given: Design Book Club, Chapter 6
Disruptors and Curious minds! Welcome to the Thinking On Paper Book Club, the most immersive, interactive, entertaining and community driven book club focused on technology, culture, mindset and the crazy condition we call life. This week we're reading chapter six of The Design of Everyday Things, by Don Norman. And we ask: What Is Human Error In Design? And does it really kill people. Buy on amazon - https://www.amazon.com/Design-Everyda... =========================== Timestamps 0:00 Welcome to Book Club 1:07 Why Nasa Read This Book 1:31 Creativity And Divergent Thinking 5:46 The Convergent Button Of Design 9:00 Life As A Social Phenomenon 12:37 Cross-Cultural Design Skills 16:57 Testing Prototypes And Why 18:53 The Real Goals Of Design Aren't What You Think 22:37 Making Something From Nothing 26:08 The Next Book Club ================================= Why are we reading this book in book club? Have you’ve ever wondered why your dishwasher won’t stop beeping? Or why your favourite website is so intuitive, yet Amazon is a clunky cesspit of UX? Why do you walk into glass doors? Why do you love some of your technology, but can’t stand your new iPhone? The answer is design. Good design, and bad design. And this is the book that explains the difference. In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time. At least that’s what we think. Which is why our next book was first published in 1988. It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be. Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again. Reviews of this book "The Design of Everyday Things" by Don Norman is a timeless classic that has been reshaping the way people think about design since its publication in 1988. The book is a fascinating exploration of the ways in which everyday objects are designed, and how those designs can either help or hinder the people who use them." "The Design of Everyday Things" is one of the most amazing books I have ever read. It explores the design of everyday things through the lens of human psychology. Not only that, ill-designed objects stir frustration into their users, but they can also lead to fatal errors." Read more - https://www.blinkist.com/en/books/the... - - - - - - - - - - - - About: Jeremy is a futurist, writer, and nexus thinker . He loves books. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He loves books too. Links To The Show: Learn more about the book club and watch former shows - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #bookclub #booktube #bookcommunity #books #thedesignofeverydaythings #emergingtechnologies #designbooks #booklovers #booktube #booktok
The Futurist Playbook For 2024: How Foresight Thinking Can Make A Better World
14-03-2024
The Futurist Playbook For 2024: How Foresight Thinking Can Make A Better World
Disruptors and curious minds! What is the future of artificial intelligence? How will it impact geoengineering, smart cities, and the next generation of digital natives? What about neural links, brain hacking, VR and blockchain? How are brands, fortune 500 companies and small business thinking, researching and strategizing for an uncertain future? In this episode we talk with Alexandra Whittington, a futurist writer and speaker who explores the future of humanity and society. She is a member of the Future of Business team at TCS and a former Lecturer on Foresight at the University of Houston. Alexandra has co-authored and co-edited several books on the future, including A Very Human Future, Aftershocks and Opportunities, and The Future Reinvented. Futurists (sometimes called futurologists, foresight practitioners and horizon scanners) are all job descriptions for the thinkers, writers and researchers who question what our collective futures might be and the impact emerging technologies will have on business, culture and the human condition. This is an insightful and actionable episode for anyone interested in futurism and how futurists think and work. Alexandra tells us how she became a futurist, how she researches and writes about the future, and what are the key trends and scenarios for 2024. She also shares her insights on how AI will affect geoengineering, smart cities, and the next generation of digital natives, and what are the challenges and opportunities for businesses and brands. Please Enjoy The Show! ================================================ 🔥 Please subscribe to our channel, the world needs more people Thinking On Paper. ================================================ TIMESTAMPS: 0:00 Disruptors & Curious Minds 2:17 Our Sponsors Wripple 2:46 Futurist Alexandra Whittington 3:44 What Is A Futurist? 8:12 How To Become A Futurist 9:39 How Has Teaching Futurism Changed? 13:09 Futurists Don't Predict The Future 18:24 How To Research Emerging Technology 22:37 Macro V Micro Trends & Signals 28:52 How Futurists Help Companies 32:05 How Companies Can Start With Futurism 34:30 Our Business Is On The Ropes 36:04 How Do You Trust Technology? 39:56 A Question For Our Next Guest 41:00 Book Recommendations 👇👇👇 🔥 Check out Alexandra Whittington’s website and buy here books - https://fastfuture.com/FFP-authors/alexandra-whittington/ Alexandra's Book Recommendation - Guns, Germs and Steel - https://dauntbooks.co.uk/shop/books/guns-germs-and-steel/ ================================================== This episode is brought to you by Wripple - Marketing’s On-demand talent platform. - Get your company matched with vetted freelancers in real time. - If you’re talent, get qualified opportunities with top brands. - Now featuring AI, Web3 and blockchain talent across verticals. ================================================== Jeremy is a futurist, writer, and nexus thinker working at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3. ================================================== Links To The Show: Join the book club - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #futurism #signals #emergingtechnologies #ai #web3
Book Club - Design Of Everyday Things Chapter 5
13-03-2024
Book Club - Design Of Everyday Things Chapter 5
Disruptors and Curious minds! Welcome to the Thinking On Paper Book Club, the most immersive, interactive, entertaining and community driven book club focused on technology, culture, mindset and the crazy condition we call life. This week we're reading chapter five of The Design of Everyday Things, by Don Norman. And we ask: What Is Human Error In Design? And does it really kill people. Buy on amazon - https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654 Timestamps 0:00 Welcome to book club 1:01 Why Do Mistakes Happen? 2:48 Medical Error 5:15 Human Error 10:52 (Freudian) Slips And Mistakes 15:05 Social Pressure And How Brands Can Own Mistakes 18:14 Kids Want To Fucking Know 22:30 The Paradox Of Groups & Resilience Why are we reading this book? Have you’ve ever wondered why your dishwasher won’t stop beeping? Or why your favourite website is so intuitive, yet Amazon is a clunky cesspit of UX? Why do you walk into glass doors? Why do you love some of your technology, but can’t stand your new iPhone? The answer is design. Good design, and bad design. And this is the book that explains the difference. In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time. At least that’s what we think. Which is why our next book was first published in 1988. It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be. Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again. Reviews of this book "The Design of Everyday Things" by Don Norman is a timeless classic that has been reshaping the way people think about design since its publication in 1988. The book is a fascinating exploration of the ways in which everyday objects are designed, and how those designs can either help or hinder the people who use them." "The Design of Everyday Things" is one of the most amazing books I have ever read. It explores the design of everyday things through the lens of human psychology. Not only that, ill-designed objects stir frustration into their users, but they can also lead to fatal errors." Read more - https://www.blinkist.com/en/books/the-design-of-everyday-things-en - - - - - - - - - - - - About: Jeremy is a futurist, writer, and nexus thinker . He loves books. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He loves books too. Links To The Show: Learn more about the book club and watch former shows - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #bookclub #booktube #bookcommunity #books #thedesignofeverydaythings #emergingtechnologies #designbooks #booklovers #booktube #booktok
Book Club: Design of Everyday Things - Chapter 4
13-03-2024
Book Club: Design of Everyday Things - Chapter 4
Disruptors and curious minds! Welcome to the Book Club. Where you read and think and expand your thinking together with us. This week we're reading chapter four of 'The Design of Everyday Things', by Don Norman. Designers across the world call this book a design classic. We're not designers, we're readers, book lovers and curious minds, so much to learn. In this week's book club we speak about: 📖 The Ikea affect and bad design. 📖 Why bad design exists all around you. 📖 The 4 kinds of design constraint. 📖 Legacy problems. 📖 People's response to change. 📖 Sound and signifiers. 📖 And much more design chaos and templates and UX wonderings. Please enjoy the show! And tell your friends! And click subscribe! - - - - -- - - - -- -- Timestamps 0:00 Disruptors and curious minds 0:42 Doors & mapping = bad design 1:44 Design constraints 3:54 The Ikea Effect 7:24 Physical, cultural, semantic & logical 11:03 We're baffled, man 13:55 Skeuomorphic - wtf? 17:12 When sound is quicker than light 20:07 What did we learn today? - - - - - - - - - - - - - -- Check out these other episodes from the book club: The design of everyday things chapter 3: https://www.youtube.com/watch?v=RcZJqtxGrmw&ab_channel=ThinkingOnPaper The Nexus, chapter 1: https://www.youtube.com/watch?v=PFu2RtlE80o&t=472s&ab_channel=ThinkingOnPaper The Nexus, chapter 6: https://www.youtube.com/watch?v=gmoDWgDkZW8&t=58s&ab_channel=ThinkingOnPaper Why this book, you ask? In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time. At least that’s what we think. Which is why our next book was first published in 1988. It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be. Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again. Here’s a quote: ‘If I were placed in the cockpit of a modern jet airliner, my inability to perform well would neither surprise nor bother me. But why should I have trouble with doors and light switches, water faucets and stoves?” And here’s another: “Good design requires good communication, especially from machine to person, indicating what actions are possible, what is happening, and what is about to happen.” Drop your comments below! - - - - - - - - - - - About: We are two writers trying to understand emerging technology via the written word. Having a book club where we could share ideas and improve our thinking together with the TOP community was always part of the plan. Jeremy is a futurist, writer, and nexus thinker with a near twenty year history at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3. Links To The Show: Sign up to the book club - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #bookclub #bookcommunity #emergingtechnologies #uxdesign
Parallel Worlds - What Is The Spatial Transformation Era?
12-03-2024
Parallel Worlds - What Is The Spatial Transformation Era?
Disruptors and curious minds, welcome to Thinking On Paper - your guide to the impact of emerging technology on business, brands and culture. This week we're introducing you to 2 new WEB3 terms - KYP and Spatial transformation! The episode is called Parallel Worlds, launching the spatial transformation era because our guest is doing just that. After a 15 year career as an award winning copywriter and creative director for NYC ad agencies, Jaime Schwarz starting building a brand-centric system for company betterment around product-market fit. He launched https://brandtherapy.coach/ to train companies to see from their brand's perspective while filing the world's first NFT patents to empower branded digital products. Last year, he started teaching brands to literally speak for themselves with TheBrandTherapistGPT and building on his now-granted patents with MRKD, a fundamentally new kind of NFT. Today he is the co-founder and Chief Strategy Officer of Parallel Worlds (https://www.parallelworlds.us/), a consortium of web3 companies working together to offer the first, full stack, spatial transformation studio. Please Enjoy The Show! - - - - - - - - - - - - - - - This episode is brought to you by Wripple - Marketing’s On-demand talent platform. - Get your company matched with vetted freelancers in real time. - If you’re talent, get qualified opportunities with top brands. - Now featuring AI, Web3 and blockchain talent across verticals. - - - - - - - - - - - - - Jeremy is a futurist, writer, and nexus thinker working at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3. Links To The Show: Join the book club - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #emergingtechnologies #ai #web3 #nftcommunity #nfts #kyc #kyp #virtualreality #ar #blockchain #ai
Book Club -Design Of Everyday Things Chapter 3: Knowledge In Your Head vs Knowledge In The World
05-03-2024
Book Club -Design Of Everyday Things Chapter 3: Knowledge In Your Head vs Knowledge In The World
Disruptors and Curious minds! Welcome to the Thinking On Paper Book Club, the most immersive, interactive, entertaining and community driven book club focused on technology, culture, mindset and the crazy condition we call life. This week we're reading chapter three of The Design of Everyday Things, by Don Norman. Buy on amazon - https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654 Why are we reading this book? Have you’ve ever wondered why your dishwasher won’t stop beeping? Or why your favourite website is so intuitive, yet Amazon is a clunky cesspit of UX? Why do you walk into glass doors? Why do you love some of your technology, but can’t stand your new iPhone? The answer is design. Good design, and bad design. And this is the book that explains the difference. In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time. At least that’s what we think. Which is why our next book was first published in 1988. It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be. Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again. Reviews of this book "The Design of Everyday Things" by Don Norman is a timeless classic that has been reshaping the way people think about design since its publication in 1988. The book is a fascinating exploration of the ways in which everyday objects are designed, and how those designs can either help or hinder the people who use them." "The Design of Everyday Things" is one of the most amazing books I have ever read. It explores the design of everyday things through the lens of human psychology. Not only that, ill-designed objects stir frustration into their users, but they can also lead to fatal errors." Read more - https://www.blinkist.com/en/books/the-design-of-everyday-things-en - - - - - - - - - - - - About: Jeremy is a futurist, writer, and nexus thinker . He loves books. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He loves books too. Links To The Show: Learn more about the book club and watch former shows - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #bookclub #booktube #bookcommunity #books #thedesignofeverydaythings #emergingtechnologies #designbooks #booklovers #booktube #booktok - - - - - - - - - - - - Timestamps 0:00 Welcome to the book club 2:00 Knowledge in the head V Knowledge in the world 3:21 Cultural metaphors and design 5:33 How does this impact design? 7:10 Leave The World Behind 9:46 Admin - Spammin 12:58 Colour Your Memories 15:31 Write things down 17:55 Jeremy in the toilet 19:19 Horde mentality & mapping
What Will Your Internet Of The Future Sound Like?
05-03-2024
What Will Your Internet Of The Future Sound Like?
Disruptors and curious minds! This week, we explore the implications and effects of sound and music in digital experiences and ask what the internet of the future will sound like. Sound hits the brain before visual information, and our brain is looking for reasons not to believe something is real. Have you ever jumped into XR experiences with beautiful visuals only to hear a very flat stereo audio complement? If XR is going to be what the world believes it can be, sound has to be a primary consideration and not an afterthought. Jason Todd Shannon is a nexus thinker, interdisciplinary builder, producer and creative technologist. Jason’s work appears on Netflix, iHeartMedia and within campaigns for major brands like the Atlanta Hawks. His new company ECHODROME specializes in high-quality music production, scoring, immersive audio, sound design, audio post-production, and game engine audio, offering a seamless fusion of traditional artistry with state-of-the-art technology. Please Enjoy The Show! And tell you friends! And click subscribe! Check out these relevant videos: Are children ever too young to learn blockchain? https://www.youtube.com/watch?v=AnXxHHdjM64&ab_channel=ThinkingOnPaper Art, science and tech at the Nexus: https://www.youtube.com/watch?v=zy5ou5aUhTA&t=3314s&ab_channel=ThinkingOnPaper Quantum computing crash course: https://www.youtube.com/watch?v=c9TOUKv7e38&t=398s&ab_channel=ThinkingOnPaper -- - - - - - - - - - - - - - - - - Timestamps 0:00 Disruptors and Curious Minds 3:20 Jason Shannon! 4:22 Connecting domains In music 6:39 The challenges of playing live music on the internet 8:53 Why The Internet Suffers From Delay 12:00 Spatial audio game engines 12:50 What Are Ambisonics? 19:14 Sound triangulation in the metaverse 23:58 Designing the soundscape of the next internet 33:38 Iteration & VR adoption 36:06 Virtual concerts V IRL concerts 41:02 The brand audio angle - - - - - - - - - -- This episode is brought to you by Wripple - Marketing’s On-demand talent platform. - Get your company matched with vetted freelancers in real time. - If you’re talent, get qualified opportunities with top brands. - Now featuring AI, Web3 and blockchain talent across verticals. - - - - - - - - - - - - - Jeremy is a futurist, writer, and nexus thinker working at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3. Links To The Show: Join the book club - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #emergingtechnology #web3 #techandculture #emergingtechnologies #internetculture
Music Strategy For Video Games: Lessons From League Of Legends
13-02-2024
Music Strategy For Video Games: Lessons From League Of Legends
Disruptors and curious minds! Get your joypads out, load up your games, and hit start! Because we've got a barnstorming episode for you on music strategy for video games from League of legends and former head of music at Riot Games, Toa Dunn. Let's unpack the box: You'll learn about: 🎮How do game companies like Riot Games think, build and execute their music strategy for games? How did League of Legends give you virtual bands like Pentakill and K/DA... and more importantly, why did they do it? 🎮 From Music, development, distribution and A&R, to marketing, storytelling. In-house musicians, DJs, bands, video games are the perfect example of interdisciplinary teams. And it is a complex and fine edge to get the balance and trust right, to get the strategy right. Without it there is no Pentakill, no e-sports, no Fortnite. 🎸 On this episode of Thinking on Paper, we speak to Toa Dunn, former head of music at riot games. For over a decade, Toa managed the music strategy and developed a new core business model around music experiences at Riot Games, helping to take #leagueoflegends - and the virtual bands created from characters in game - to 200 million monthly players. Now he is taking that vast well of experience and focusing on generating meaningful impact across entertainment and technology as a music and gaming strategist. Please Enjoy The Show. - - - - - - - - - - - - - TIMESTAMPS 0:00 Disruptors and curious minds 0:36 The Book Club 1:29 Tech V Music 2:09 Our Sponsors Wripple 2:36 Who Is Toa Dunn? 4:15 Music Strategy For Riot Games 7:28 Music In Lacrosse (wtf?) 8:19 Hiring The Right Partners At League Of Legends 10:23 Understanding Your Players 12:23 Decision Matrix: New Songs or Back Catalogues? 13:53 Virtual Bands - LOL & Pentakill 19:39 Building Teams At Riot Games 25:05 K/DA 27:46 Building Trust Between Teams 33:58 How Music Is Shaping Video Games 39:25 Video Games Shaping The Future 45:14 Old Men V The Next Generation 49:25 Jazz Lessons And Improvisation 52:02 Final Thoughts - - - - - - - - - - - - - Quotes from the show “For more narrative driven games music can have more of an upfront kind of role in that experience. So the #musicstrategy can be quite different.” “We started off kind of trying to figure out what music's role could be in League of Legends.” “I approached it from the lens of how music could add to the experience.” “We had reached out to The Crystal Method and ended up producing a song to help launch and release this new character Lucian.” “I used to be nervous because you never know if the players are actually going to like what you're about to deliver until they get it in their hands and they play.” “Our first band was #Pentakill, a heavy metal band.” “We treated them like a real band and that was kind of an Experiment. But it resonated really well with our players.” “K/DA did not exist, there were many characters to select from so we went through this creative and strategic process to figure out the roles (and characters) of this band.” - - - - - - - - - - - - - This episode is brought to you by Wripple - Marketing’s On-demand talent platform. - Get your company matched with vetted freelancers in real time. - If you’re talent, get qualified opportunities with top brands. - Now featuring AI, Web3 and blockchain talent across verticals. - - - - - - - - - - - - - Jeremy is a futurist, writer, and nexus thinker working at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3. Links To The Show: Join the book club - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/
'You Can't Remove Emotion From Design.' Book Club: The Design Of Everyday Things - Chapter 2
12-02-2024
'You Can't Remove Emotion From Design.' Book Club: The Design Of Everyday Things - Chapter 2
Disruptors and curious minds! Welcome to the Book Club, the most immersive, interactive, entertaining and community driven book club focused on technology, culture, mindset and the crazy condition we call life. This week we're reading chapter two of 'The Design of Everyday Things' by Don Norman. Yes, we're in UX design school, seeing how lessons on great design can be thought about and used across domains, in all walks of life. Please enjoy the show - --- - - - - - - - - - - What's in the conversation? 📚 The gulf of execution V The gulf of evaluation 📚 What's going to happen V what's happened 📚 Great design affects our emotion 📚 The 7 stages of action 📚 Design psychology - how thought can't be separated from emotion 📚 Feed forward - what is it, and how is it different to feedback? 📚 3 levels of processing 📚 reflective, behavioural and visceral 📚Collaboration And much more. - --- - - - - - - - - - - Why this book, you ask? In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time. At least that’s what we think. Which is why our next book was first published in 1988. It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be. Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again. Here’s a quote: ‘If I were placed in the cockpit of a modern jet airliner, my inability to perform well would neither surprise nor bother me. But why should I have trouble with doors and light switches, water faucets and stoves?” And here’s another: “Good design requires good communication, especially from machine to person, indicating what actions are possible, what is happening, and what is about to happen.” Drop your comments below! - - - - - - - - - - - About: Jeremy is a futurist, writer, and nexus thinker with a near twenty year history at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3. Links To The Show: Sign up to the book club - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/
AI: Does More Intelligence Lead To More Compassion? An interview with Futurist Aragorn Meulendijks
09-02-2024
AI: Does More Intelligence Lead To More Compassion? An interview with Futurist Aragorn Meulendijks
Disruptors and curious minds! We’re a technological species, going in to a future of virtual worlds, digital twins, ai, nanotechnology, robotics and quantum computing. Today’s guest is going to explain what it means for the human condition, society and culture. How can the metaverse and technology give hope to the struggling, sanctuary to the persecuted and meaning to the lost? How can it elevate our passions, reignite our curiosity? What does the metaverse mean for brands, manufacturing, entertainment and how will the next generations fare? Our guest Aragorn Meulendijks, aka Mr. Metaverse, a former historian turned futurist, inspired by the likes of Clarke and Sagan. Aragorn is no stranger to turning 'crazy' ideas into reality, advocating for humanity's fusion with AI and the Metaverse. He shares his unique perspectives on: 📼 The metamorphosis of human condition in the face of technology's relentless evolution. 📺 How history serves as a compass guiding our future. 💾 Plato 🎞️ The broken education system and how the metaverse can repair it. ☎️ The risks and solutions of AI elitism. 💿 The challenge of maintaining human connections in a tech-dominated world 🛼 Compassion and Empathy 👾 The metaverse 🕹️ AI Please enjoy the show! - - - - - - - - - TIMESTAMPS 0:00 Disruptors and Curious Minds 2:04 Our Sponsors Wripple 2:49 Welcome Aragorn Meulendijks 4:24 Idealists Are The Real Realists 6:01 How History Shapes Your Future 8:26 Why Education Is Broken 11:04 How Can The Metaverse Fix Education? 18:26 Risks & Challenges - Is AI Only For The Elite? 23:37 How To Keep The Human Connection To Technology 30:07 A Message From 2045 - Looking Back 34:20 The World Between 2030 - 2040 38:14 Star Trek Industrial Food Systems 41:02 Does More Intelligence Lead To More Compassion? 44:44 VR For Resilience & Empathy 47:09 Final Thoughts - - - - -- - - - - -- Quotes From The Show “Idealists are the real realists.” “I wasn't very good at remembering the years or the dates, but I was very good at seeing the connections, understanding how one thing would lead to another and how it would evolve or into something else.” “I was seeing that things that Plato said about society and democracy were being boosted or catalysed by modern technology.” “Plato said any democracy has several stages in its life cycle, and by the end the subcultures are so far apart that they no longer have shared values, and thus no shared reality and thus they're not capable of cooperating anymore. This is exactly what we're seeing in the world today.” “Our Educational Systems are absolutely incapable of keeping up with the speed of change.” “Our brains and bodies and everything we do is linear, however technology is developing along an exponential path.” - - - - - - - - - - - - - This show is brought to you by Wripple - Marketing’s On-demand talent platform. - Get your company matched with vetted freelancers in real time. - If you’re talent, get qualified opportunities with top brands. - Now featuring AI, Web3 and blockchain talent across verticals. - - - - - - - - - - - - - Jeremy is a futurist, writer, and nexus thinker working at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3. Links To The Show: Sign up to the book club - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/ #futrism #emergingtechnology #metaverse #VR #AR #AI #spatialcomputing #podcast #web3
Brands In Roblox - The Importance Of Virtual Worlds For Generation Z And Alpha
01-02-2024
Brands In Roblox - The Importance Of Virtual Worlds For Generation Z And Alpha
Disruptors and curious minds! Welcome to another episode of emerging tech and brand wonder, research and insight. This week? Engage & Interact - Why Your Brand Should Care About Roblox, Games & XR Immersive web3 (and non-web3) brand experiences are a new marketing channel that allows brands to connect with customers in a more engaging and interactive way. Brands are combining blockchain and AI, Roblox and walled games to create immersive experiences that showcase their products and elevate their consumers in virtual worlds. Paris Hilton's Slivingland is the latest media favourite. "Glam, gaming and loyalty. A revolutionary Roblox sensation where Paris Hilton is the face of Hilton's first foray into the metaverse." Our guest is Janina Vinklere, a Web3 Marketing & Immersive Experience Ambassador at Exclusible, a platform that enables brands to create gamified digital experiences using blockchain and AI technologies. She is also the Growth Lead at Vividly.space, a web development agency that specializes in Web3 solutions. Janina is an active member and core contributor to various Web3 communities and initiatives, such as Women in Web3 Switzerland, Swiss NFT Association, and FTW DAO. Janina is passionate about diversity, equity, and inclusion, and strives to create a more inclusive and diverse environment in the Web3 space. Her favorite quote? "We are in an era where an individual's previous work experience matters less, and their skills and expertise to build something new matter more." Please enjoy the show. And leave your comments and feedback in the chat so we can improve. - - - - - - - - - - About: Jeremy is a futurist, writer, and nexus thinker with a near twenty year history at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program. Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3. Links To The Show: Sign up to the book club - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/
This Is How The Bitcoin ETF Will Transform Cryptocurrency
30-01-2024
This Is How The Bitcoin ETF Will Transform Cryptocurrency
So that Bitcoin Spot ETF, huh? It took a lot of ineptitude. It was awkward, clumsy. All sides in a playground scruffle, pulling each other's hair, calling names. It was never graceful. But then - as Markus Thielen writes in his wonderful book Crypto Titans - the history of Bitcoin has never been a marble road to the Emerald City. It's been a riotous, chaotic, larger than life rollercoaster. A spat on Twitter pales into insignificance. But what does the Bitcoin ETF actually mean for you, for your cryptocurrency and your investment portfolio? More strikingly, does this change Satoshi's vision? Are the Bitcoin ideals that led us here still relevant? So many questions. You must have millions more. This is your chance to get them answered. Our guest Markus Thielen is head of 10x Research and specializes in delivering top-tier research at the crossroads of digital assets and financial markets. His expertise is grounded in a comprehensive toolkit encompassing a profound understanding of cryptocurrency and finance, driven by advanced predictive models. 10X Research has a proven track record in the crypto industry, leading hedge funds like Millennium and major Wall Street institutions such as Goldman Sachs, Morgan Stanley, and JP Morgan. Please Enjoy The Show! TIMETSAMPS 0:00 Disruptors and Curious Minds 1:33 Our Sponsors Wripple 2:02 Crypto Titans 3:30 Markus Thielen 4:11 Bitcoin History 5:48 What Is The Bitcoin ETF? 7:11 Leverage And Borrowing 8:09 Who Can Buy Into An ETF? 10:11 Public & Political Pressure 13:20 ETF Scepticism and Fearmongering 15:50 How Does Satoshi Feel? 20:28 When Ethereum ETF? 24:53 Bitcoin: Network Effects & The Hero's Journey 31:21 Generation Bitcoin 32:40 The Environmental Impact 37:26 Ryan Zou 40:33 China Is Misunderstood 46:16 Bitcoin Jesus 47:40 How To Explain The Bitcoin 'Aha' Moment 51:08 Ordinals - Something, Or Nothing? 52:48 Is Hal Finney Satoshi? 53:37 Join Our Book Club About The Hosts: Jeremy is a futurist, writer, and sonic identity expert who has made a name for himself in the industry by helping brands establish artist partnerships and tell complex stories through the power of sound. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program. Mark is a creative writer who has made a name for himself writing on web3, emerging tech and the metaverse for a suite of web2 and web3 brands including LVMH, Culture3, RLTY, Forbes, Pinata, Dogami, Triton, StoryVerse and Quest of Evolution. He's an amateur screenwriter, futurist and author of Apocalypse Daddy. Links To The Show: Sign up to the book club - http://www.thinkingonpaper.xyz/bookclub Connect With Mark - https://linktr.ee/markfielding Connect With Jeremy - https://www.jeremygilbertson.com/
ToP Book Club - The Design Of Everyday Things Chapter 1
29-01-2024
ToP Book Club - The Design Of Everyday Things Chapter 1
Disruptors and Curious minds! Welcome to the second book of the Thinking on Paper Book Club, the most immersive, interactive, entertaining and community driven book club focused on technology, culture, mindset and the crazy condition we call life. This week we're reading chapter one of 'The Design of Everyday Things.' Why this book, you ask? In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time. At least that’s what we think. Which is why our next book was first published in 1988. It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be. Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again. Here’s a quote: ‘If I were placed in the cockpit of a modern jet airliner, my inability to perform well would neither surprise nor bother me. But why should I have trouble with doors and light switches, water faucets and stoves?” And here’s another: “Good design requires good communication, especially from machine to person, indicating what actions are possible, what is happening, and what is about to happen.” Do you have a face for the silver screen? Do you want to be up here with Mark and Jeremy discussing the lessons and strategies learned from the book, in real time? Visit www.thinkingonpaper.xyz and we'll share the link. We only ask that you have read the chapter we discuss.