Dr. Brian Bishop-Wilkey is currently a Shopper & Category Insights Manager at Abbott Nutrition. He earned a Ph.D. in Human Development and Family Sciences from the University of Texas at Austin, a master's degree in Social Psychology from Texas A&M University, and a bachelor's degree in Psychology from Miami University. In this episode, he shares the story of how he found the field of HDFS and his professional experiences to date. As is true for all interviewees on this podcast, Dr. Bishop-Wilkey's views are his own as a private citizen and do not reflect the views of his current, former, or future employers. Book Mentioned in this Episode: Why We Buy by Paco Underhill