Carry1st is on a mission to be the leading consumer content platform in Africa, focusing on mobile games and fintech companies. In this episode, the co-founder and CEO of Carry1st, Cordel Robbin-Coker, shares his firsthand experience with marketing mobile games to the new, emerging markets of Africa. Learn about African trends, influencer marketing, user behavior, and how the African market compares to the world.
Cordel began his career in finance at Morgan Stanley and then the Carlyle Group, where he led a $700 million private equity fund in sub-Saharan Africa. He started investing in tech startups for fun on the side, which led to Carry1st, a marriage between his childhood passion for gaming and the massive potential he saw for mobile content in Africa. He is based in Capetown, South Africa.
(8:45-9:00) “There are 1.4 billion people in Africa but 1.1 of those are under the age of 40. So you have a median age of 19 years old, which compares to something like 42 or 43 in Western Europe.”
(10:49-11:05) “We believe that there is a lot of low-hanging fruit, particularly in a new, emerging region, with organic – finding different ways to drive organic installs, driving community-led growth, influencers, and so on.”
(13:34-13:39) “Africa’s mobile game industry is essentially where Southeast Asia’s was six or seven years ago.”
(30:05-30:26) “I think crypto and Web3 will be more impactful in Africa than anywhere else in the world. The reason is because there are legitimate day-to-day use cases for the majority of folks whereas, in the West, it tends to be, up until now, primarily a tool for speculation.”