In this week's solo episode, Sam tackles a question she answers often: why isn't my brand growing?
Let's face it: the last few years have been stressful. If you've been busy running your own brand, you know that it can be hard to zoom out and really see your brand with constructive eyes, especially in the midst of COVID, inflation, evolving consumer shopping habits, and more.
That's why in this episode, Sam chats about how you can gut check yourself (and your brand) to ensure you have the forward momentum to succeed.
What you will learn:
The three biggest reasons why brands don't grow
The principles you need to keep in mind so you don't get tunnel vision
Why you might not want to blame current events for your lack of growth
Why primary consumer research may not always be valuable
Why establishing a business objective is so important
How you can start to benchmark your brand toward your EOY objective
Why all entrepreneurs should have some grace when evaluating growth
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