In this episode of 'Beauty and the Science', host Larissa and guest Patricia Moock, a sustainability expert and founder of 4L Impact Strategies, discuss the Green Claims Directive and its impact on personal care companies and consumers. They delve into Patricia's journey towards sustainability, the purpose and significance of the Green Claims Directive, the role of marketing in promoting sustainable practices, and how companies can prepare for the directive's implementation. The conversation sheds light on the crucial need for greater transparency and refinement in ecological claims in the personal care industry.

Join us as we dive into the fascinating world of nutricosmetics. In this episode, we explore the trends shaping the industry, from the rise of wholistic beauty to the increasing focus on healthy aging. Discover how nutricosmetics are redefining beauty from within and explore innovative ideas and target applications that are transforming the way we approach skincare and well-being.

Hyaluronic acid, a skincare veteran, continues to capture hearts, but there's more to this moisture-retaining marvel than meets the eye. From cutting-edge developments and innovative molecule combinations to its pivotal role in skin health, we uncover the hidden treasures of this age-defying substance.

In the last few years our approach to sun care and skin protection has evolved. From makeup with built-in UV filters to the skin stressors of electronic devices emitting blue light, we explore the shifts in our habits and the innovation it is driving in sun care. Discover differentuses of UV filters and the concept of "skinification" in sun care, where we discuss the ideal ingredient pairings for skin health and anti-aging. Lastly, we delve into the eco-conscious side of sun care. Join us for a journey through the ever-changing world of UV protection.

In this episode, we delve into the captivating world of botanicals, where novelty and compelling narratives take center stage. Discover how customers and consumers are drawn to the unique stories behind botanical ingredients. We also shine a light on the importance of sustainability and innovation in every aspect of botanicals, from cultivation to extraction, and explore how novel technologies are shaping the future of these natural wonders.

In this episode, we explore the fascinating world of make-up innovation and its impact on the beauty landscape. Learn how brands can harness creativity and technology to develop groundbreaking formulations that captivate consumers. Join us as we discuss the importance of staying adaptable and responsive to ever-changing trends and consumer desires.

Join us as we delve into the world of product claims and their influence on consumers' perception of sustainability. In this podcast, we explore whether and how product claims shape buyers' perceptions of eco-friendliness and how these claims impact the decision-making process.

The personal care world is constantly changing, and it can be hard to keep up when things are evolving so quickly. Are you tired of reading lengthy papers or watching the 500th video? Then tune in to Beauty & the Science from LEHVOSS Personal Care. Some nice and truly smart people take a magnifying glass and have an easy chat about the biggest topics and trends in the beauty industry. Grab your dose of cool insights!