038: How to Improve Website Performance as Learned at Google | Lukas Haensch

There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form.

It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows.

What is the ceiling on your conversion rate? It may be....your page load time.

On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that we can all understand.

Listen in as Lukas discusses how to diagnose your site and some tactics to ask your tech team to implement to break through the ceiling.

Resources and links discussed:

• Run a free WebPageTest report on your site
• Check out this Google Car-Buying Process article Lukas mentioned
• Connect with Lukas
• Learn more about Pathmonk
• Follow Brian on Twitter @bmassey
• Learn more about Conversion Sciences