10-07-2023
E80: Which Social Media Platforms Are Your Ideal Clients Hanging Out On?
In this episode, we're diving into the question that every service provider and online business owner asks themselves: Where are my ideal clients hanging out? Today, we're going to help you figure out the answer to this elusive question. By identifying the platforms where people are already searching for your services, you can strategically focus your marketing efforts where your ideal clients are most likely to see them.
Using examples of a forest bathing guide and an art therapist, I demonstrate how to determine the platforms your ideal clients are using. We'll discuss popular platforms like LinkedIn, Facebook, Instagram, TikTok, and more, while considering the demographics and preferences of your target audience.
If you're feeling overwhelmed by the prospect of guessing which platforms your ideal clients are on, don't worry! I've got you covered with the new issue of Facet: Practical Platform Choices. Inside, you'll find detailed profiles of various platforms, including the demographics they attract and the overall vibe of each platform. This resource will save you time and provide you with the necessary information to make informed decisions about where to focus your marketing efforts.
So, join me in this episode as we unravel the mystery of where your ideal clients hang out. Get ready to gain clarity, make intentional decisions, and attract the right people to grow your business. And remember, when it comes to choosing platforms, it's not about guesswork or stress—it's about alignment and informed decision-making.
Facet: https://www.clearquartzcreative.co/facet