My first guest of this season is James from Otter Studio. Made up of a network of illustrators, web specialists, UX designers and branding consultants Otter Studio really are a one-stop-shop when it comes to branding.
These guys are the fantastic team behind the Thirteen Twelve branding and we’ll soon be working together again for some very exciting Thirteen Twelve clients too.
In this episode James walks us through the process they take to understand the core values of the brands they work with to create distinctive branding that resonates with their dream clients.
James shares some top tips to help you understand who you want to reach and connect through your branding, how to find your USP, and how to fit that to your customer because trust me, it goes far beyond a logo and a colour palette.
If you are just starting out or looking to rebrand this episode is a brilliant insight into some of the biggest no no’s when it comes to branding and where you can begin in building your brand guidelines.
You can see more work from Otter Studio at www.otterstudio.uk
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