EdTech Elevated

In this episode of EdTech Elevated, host Allison Langley speaks with Marsha Gordon and MJ O’Leary, co-founders of SHATTR, a network and immersive leadership experience designed to support and elevate women into executive roles. They discuss the unique challenges and systemic barriers women face in leadership, introducing SHATTR's approach, which combines skill-building, mentorship, and a strong community to help women thrive. Marsha and MJ also touch on SHATTR's “Get Clear, Get Free, Get Going” framework, designed to build confidence and break through personal and professional barriers. This conversation is an inspiring look at empowering women leaders to rise with resilience and purpose in today’s corporate world. Sponsored by Partner in Publishing: https://partnerinpublishing.com/   Bookmarks: 00:07 - Introduction to EdTech Elevated 00:39 - Host Introduction: Allison Langley 01:09 - Guest Introduction: Marsha Gordon and MJ O’Leary from SHATTR 02:27 - Founding story of SHATTR  02:42 - Marsha Gordon’s journey in psychology and leadership development 04:28 - MJ O'Leary’s background and motivation 05:58 - Overview of SHATTR as a leadership experience for women executives 07:35 - Unique aspects of SHATTR: personal growth, community, and wellbeing 09:53 - SHATTR’s approach to diverse networking (“Outside” perspective) 12:54 - SHATTR app’s role in community connectivity 16:34 - Skill development framework in SHATTR: "Get Clear, Get Free, Get Going" 18:49 - Addressing impostor thoughts and building confidence 20:43 - Redefining “Impostor Syndrome” 23:16 - Book club on The Confidence Code and cross-cohort learning 36:48 - Steps organizations can take for inclusivity and women’s leadership 39:01 - Flexible work policies and supporting women’s unique leadership styles 34:50 - SHATTR’s growth vision and community impact goals 51:10 - Aha moments: Transformational stories from SHATTR members   Resources:  Marsha Gordon  MJ O’Leary SHATTR Allison Langley LinkedIn Partner in Publishing Website  Basima Tewfik MIT page   Simon Sinek Leadership Qualities   World Economic Forum Study (Gender Gap) Simon Sinek Understanding Empathy Ted Talk    Babble Effect Video Adam Grant

In this episode of EdTech Elevated, host Dr. Mike Moore interviews Allison Langley, a marketing manager and content strategist at Partner in Publishing. They discuss the importance of aligning sales and marketing teams to drive business growth, emphasizing clear communication and shared goals. Allison draws from her background in content strategy and the investment industry to highlight how breaking down silos between teams is crucial for success. The conversation explores the role of sales enablement tools, such as competitor analyses, and the need for targeted, value-driven content. Allison also underscores the benefits of partnering with a marketing agency for diverse insights and strategy enhancement. Lastly, she emphasizes the power of storytelling in marketing, advising professionals to craft clear narratives that resonate with their audience.   Sponsored by Partner in Publishing: https://partnerinpublishing.com/   Bookmarks: 00:05: Intro to EdTech Elevated 00:37: Host Introduction: Dr. Mike Moore 01:12: Guest Introduction: Allison Langley 03:33: Importance of Sales and Marketing Alignment 05:10: Breaking Down Silos  06:17:  Impact of Digital Marketing Tools  07:59: Sales Enablement Tools Explained  09:58: Creating Value-Driven Content   12:06: Understanding the Customer Journey  13:49: Advantages of Working with an Agency  16:57: Maintaining Brand Voice in Copy  19:15: Challenges and Opportunities in EdTech    20:47: Leveraging Cross-Industry Experience  22:58: The Power of Storytelling   Resources:  Allison Langley LinkedIn Mike Moore LinkedIn Partner in Publishing Website

In this episode of the EdTech Elevated, host Dr. Mike Moore interviews Dr. Brad Piazza, Provost and Vice President of Academic Affairs at Waukesha County Technical College. Dr. Piazza discusses WCTC's transition to an 8-week academic calendar, which has led to improved student completion rates. He also shares how WCTC is leveraging educational technology and data analytics to make data-driven decisions about program offerings and costs. Additionally, Dr. Piazza talks about WCTC's new Associate of Applied Science degree in Artificial Intelligence, one of the first of its kind at the two-year college level. The conversation also touches on the role of educational technology in the accreditation process and additionally how institutions may use AI to help in the accreditation process.    Sponsored by Partner in Publishing: https://partnerinpublishing.com/    Bookmarks: 00:07: Intro to EdTech Elevated 00:39: Host Introduction: Dr. Mike Moore 01:13: Guest Introduction: Dr. Brad Piazza 02:20: Brad's Journey in Higher Education 05:02: Switching to an 8-Week Academic Calendar 14:39: Know the Problem Before Throwing Technology at It 15:23: EdTech is a Business 16:39: What’s the cost? 17:46: Technology for Student Support 19:34: Evaluating Program Costs 19:58: The Need for Day-One Access to Course Materials 21:37: Mike’s Love for Course Materials 22:02: Can Institutions Do It Themselves?  23:11: Using External Solutions for Complex Needs  24:34: Opportunity Costs and Strategic Partnerships 25:37: WCTC's Unique Initiatives in Artificial Intelligence 28:58: The Fear Around AI 32:47: Closing Remarks    Resources: Brad Piazza LinkedIn WCTC WCTC AI Programs Mike Moore | LinkedIn Partner in Publishing

In this episode of EdTech Elevated, Dr. Mike Moore engages in a compelling conversation with Dr. Jonathan Gyurko, President and Founder of the Association of College and University Educators (ACUE), about the transformative power of quality teaching in higher education. Dr. Gyurko underscores the critical need for a national movement focused on enhancing teaching practices, highlighting that while faculty are often trained as researchers, they are rarely trained in effective pedagogy. This lack of focus on teaching quality directly impacts student engagement, persistence, and graduation rates. The discussion also explores how educational technology, including artificial intelligence, can play a vital role in supporting faculty development and improving the teaching and learning experience. Dr. Gyurko introduces the concept of 'publicization,' which aims to redefine the public versus private interests in education, advocating for educational policies that prioritize the common good and ensure accessibility and quality for all students. The episode concludes with a thought-provoking dialogue on the evolving meaning of being an educated American in the 21st century, arguing for a holistic approach that integrates access, affordability, and a commitment to high-quality teaching, thereby fostering an education system that prepares students not just for the workforce but also for thoughtful, engaged citizenship.   Sponsored by Partner in Publishing: https://partnerinpublishing.com/   Bookmarks:  00:07: Introduction to EdTech Elevated 00:38: Host Introduction: Dr. Mike Moore 01:13: Guest Introduction: Dr. Jonathan Gyurko 02:30: Professors Aren’t Taught How to Teach  04:43: The Need for NHETC  05:07: ACUE’s Mission  11:06: Partner in Publishing’s Marketing Services 11:44: How EdTech Has Influenced Teaching and Learning 13:01: ACUE’s New AI Quick Series  14:39: What it Means to be an Educated American  19:32: Examination of Declining Public Confidence in Higher Education  23:04: Partner in Publishing’s Video Services 23:39: Dr. Gyurko’s Book, “Publicization” 32:35: The Role of Technology in Enhancing Public Education and Community Engagement 34:57: EdTech Elevated Closing Remarks   Resources: Jonathan Gyurko | LinkedIn ACUE Publicization: How Public and Private Interests Can Reinvent Education for the Common Good Mike Moore | LinkedIn Partner in Publishing

In this episode of EdTech Elevated, guest host Dr. Mike Moore chats with J.T. Allen, Founder, President, and CEO of myFootpath, a leading EdTech company that is redefining higher education. J.T., who originally co-founded the company with his mother, reveals how myFootpath is tackling the challenge of re-engaging the 50 million Americans with some college experience but an incomplete degree. Additionally, J.T. explains what tech tools are being utilized by myFootpath and how their multi-tiered system is aiding adult learners that are stuck in the complex processes introduced by academic institutions. Tune in for a fascinating look at the future of educational re-engagement and myFootpath’s impact on over 27,000 students. Sponsored by Partner in Publishing: https://partnerinpublishing.com/   Bookmarks: 00:00 Introduction to EdTech Elevated 00:34 Host Introduction: Dr. Mike Moore  01:09 Guest Introduction: JT Allen  01:55 Founding Story of My FootPath 05:07 The Challenge of Reengaging Adult Learners  06:52 Details on Operation Reengage  08:25 MyFootpath’s Complementary Approach to Institutional Resources  09:25 Tips for Adult Learners: Getting Back to School  10:41 Partner In Publishing Video Services 11:14 Operation Graduate: Leading Students Across the Stage 12:34 Success Story: Northern Arizona University  16:32 Tailoring Solutions for Academic Institutions  19:47 Opportunity Assessment for Institutions  22:00 Partner in Publishing Marketing Services 22:37 How MyFootpath Leverages Technology  24:24 MyFootpath’s Upcoming Projects and Pilots  27:05 New Opportunities for Institutions  29:33 Connecting with My FootPath  30:39 EdTech Elevated Closing Remarks    Resources: J.T. Allen｜Linkedin myFootpath.com Partner in Publishing Mike Moore | LinkedIn

Join Mike Moore, seasoned Academic Researcher and Senior Project Manager at Partner in Publishing, as he sits down with Lisa March, the visionary Founder and President of the company. In this enlightening episode, they tackle the complexities of marketing in the EdTech sphere and dissect the critical components of an effective go-to-market strategy. Lisa delves into the crucial need to integrate sales and marketing efforts to adeptly communicate the value of educational technologies to a broad range of stakeholders. Additionally, she underscores the vital role that agencies like Partner in Publishing play in navigating EdTech companies through market intricacies and setting new industry standards. Get ready to uncover deep insights on how data informs marketing decisions, the growing importance of social proof, and the strategic impact of content.   Sponsored by Partner in Publishing: PartnerInPublishing.com   Bookmarks: 00:00 Introduction and Setting the Stage 2:50 How Partner in Publishing (PIP) Began 6:14 The Role of Agencies in Redefining the EdTech Market 6:45 Market Development Powers Sales 7:34 Impact of COVID-19 on EdTech Marketing 8:54 The Role of Data in Marketing 12:10 Comprehensive Marketing Strategies 15:26 Future of EdTech and PIP’s Role 15:42 Social Proof and Content Creation 18:26 Organic Marketing Approach 19:27 Importance of SEO and digital ads 20:07 Integrated Marketing Efforts 20:55 Your Content Shouldn’t Always be Promotional  23:04 Scalability with Agency Support  24:41 Tailored Marketing Strategies 25:38 Elevating Leadership with the Right Team 28:15 Client Diversity and Success Stories  29:04 The Role of Sales and Marketing Integration 29:51 Embedded Agency Partnership 30:13 The Concept of "Everyone is a Publisher" 32:42 Closing Remarks   Resources: Partner in Publishing Lisa March | LinkedIn Mike Moore | LinkedIn