49: 10 Mistakes That Keep Your Nature-Based Business From Making Meaningful Income

Therapy in the Great Outdoors

22-01-2024 • 32 min

This episode could save you thousands of dollars. 💵   Listen in to hear details and my stories about making these mistakes so you can avoid them!

  1. Imposter syndrome and perfectionism paralyzing you from getting started. I had to have a friend command me to make a website and start my business. 🤣
  2. Not focusing on a specific niche.
  3. Being unaware of your negative mindset around money.
  4. Charging too little. I charged $40 for 2 hours of outdoor therapy when I started in 2015! Don't do this.😆 Research the going rate for therapy for your area and charge at least that much.
  5. Comparing yourself to others on social media.
  6. Not prioritizing SEO on your website. I recently learned there are specific, simple things to do to make sure your website shows up on the first page of Google when people search. Make sure you have words that describe the type of services you provide, your location(s), and common diagnoses of clients throughout your website. And make sure to fill your headers on your website with those descriptive words as well.
  7. Not setting up a lead magnet on your website (and also: not having an email service provider).
  8. Waiting too long to hire.
  9. Not having good financial systems in place.
  10. Not investing in business training and support. This is one mistake I haven't made, but I think is common among us DIY therapist-types. It has served me well to invest in training, coaching, consulting, and support at every step along the way...even before my business was bringing in any revenue!

ANNOUNCEMENTS: Free business trainings this week inside the free TGO Community (replays available if you're reading this later):

Jan. 23: First Steps to Start Your Nature-Based Business

Jan 24: Kickstart Your Nature-Based Business Growth

Jan 25: Becoming Boss of Your Nature-Based Business

🐝 The Business Hive, my year-long group business coaching program for nature-based business owners, will open on Jan 29-Feb 2 for our first 2024 cohort. Get all the info & join the waitlist here.

RESOURCES MENTIONED IN THIS EPISODE:

Get Rich Lucky B*tch by Denise Duffield Thomas

Think and Grow Rich by Napoleon Hill

Flodesk affiliate link to get 50% off Flodesk email service for your first year

ep 5 Email Marketing for Your Nature-Based Practice

ep 41 Live Coaching

Call with Kristin Park where we discuss who to hire first in your nature-based therapy practice

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