Therapy in the Great Outdoors

Dr. Laura Park Figueroa

This podcast is about the business & practice of nature-based pediatric therapy of all kinds. If you are an outdoors-loving practitioner in the field of occupational therapy, physical therapy, speech-language pathology, social work, behavioral health, or mental health counseling, THIS is for you! We'll discuss how you can take your therapy work with children outdoors into nature and cover exactly what it takes to run a successful and profitable nature-based pediatric practice that changes children's lives (and yours!) forever. On this show, you'll get answers to questions like: What does nature-based therapy look like? What types of activities work well in outdoor therapy sessions? How can nature-based therapy be a profitable business? What evidence is there for nature-based pediatric therapy? What does research say about getting children out into nature? What kinds of different business models exist for offering nature-based services for children? How can I ensure the success of my nature-based business? What systems do I need to grow a nature-based practice? read less
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Episódios

66: 5 Things ALL Successful Nature-Based Business Owners Do
27-05-2024
66: 5 Things ALL Successful Nature-Based Business Owners Do
Over the years coaching nature-based business owners, I've noticed some key things that all successful nature-based entrepreneurs seem to do consistently. Want to know what they are? Listen to this week's episode to get my tips and insights on how to do these 5 things so that your nature-based business can grow to serve more people in your community! Successful nature-based business owners: 1. Take imperfect action. 2. Commit for the LONG HAUL and don't give up when things get hard. 3. Start small and slowly build multiple revenue streams. 4. Develop systems for every single repeatable process in the business. a. Recommended resource: Beyond Booked Solid by Michael Port 5. Invest in their business and themselves as leaders of their business. If YOU are ready to invest in the success of your nature-based business, join us in the Business Hive, my nature-based business coaching program for nature-based entrepreneurs. Enrollment is open till June 1 at 5pm CST. You'll get weekly accountability calls, loads of templates and forms to help you run your business, and my entire Business Bedrocks curriculum to help you systematically set up your business run on auto-pilot as much as possible so that you can work less and pay yourself more as the business grows to serve more people in your local community. You CAN do this...I have and I can help you do it, too! Enroll now at https://therapyinthegreatoutdoors.com/hive-open
63. Planning for Your Summer Nature-Based Programs - A Live Coaching Call for Jillian Blount
06-05-2024
63. Planning for Your Summer Nature-Based Programs - A Live Coaching Call for Jillian Blount
Jillian Blount is back for a live coaching call here on the TGO podcast! She needed help sorting through options when planning for her summer programming in her nature-based practice. There are LOTS of ideas here to help you when thinking through logistics in your own practice. [2:11] How you can do nature-based therapy anywhere: ALASKA! Public parks. People's homes. Or your own private land in Alaska like Jillian's family just bought! [5:30] Navigating extending offers to employees as a very small practice [6:48] How many logistics there are in owning land to offer nature-based therapy services. [9:00] How to prioritize what you need to focus on in your business at the right time, even when you're in overwhelm [10:54] Planning for summer services in your nature-based practice...it doesn't have to look like everyone else's offers! [12:45] Naming services so that parents understand what they are. [14:40] How to decide what to charge for your summer services and how to structure them as enrichment or therapy, based on payor sources (Medicaid, private insurance or private pay) [18:00] Doing the math to determine what to charge, based on what reimbursement or rates are in your area and how much time you spend for yourself or staff to provide the service [22:00] Important considerations when marketing any outdoor service that is run by a therapist (enrichment or therapy services) [27:26] The importance of your EMAIL LIST and giving DEADLINES to people Connect with Jillian on Instagram @wildfreekidsot and check out her practice at www.wildfreekidsot.com Other episodes featuring Jillian as a guest: 31: How to Respond to Challenging Behaviors in Nature-Based Therapy Sessions with Jillian Blount, OT 43: Favorite WINTER Nature-Based Therapy Activities for Children
61. Sensory & Primitive Reflex Integration Outdoors with Rachel Harrington & Jessica Hill
22-04-2024
61. Sensory & Primitive Reflex Integration Outdoors with Rachel Harrington & Jessica Hill
In this episode the dynamic duo Rachel Harrington, COTA/L, CPRCS and Jessica Hill, COTA/L, CPRCS join me to talk all things sensory and primitive reflex integration. Rachel and Jessica are Harkla's in-house Certified OT Assistants and Certified Primitive Reflex Clinical Specialists. Harkla is a company that provides products, courses & community for sensory, autism & ADHD families. They offer loads of helpful tips and strategies on their podcast All Things Sensory and in their courses and workbooks for therapists available through Harkla.   In this episode, you'll learn: -SIMPLE sensory strategies to suggest to families to get children outdoors more! -How we can motivate children to engage more in therapy sessions by fostering their autonomy and encouraging healthy risk in play -How slowing down during a session might be the best thing you can do for a child's nervous system -What primitive reflexes are and how they may impact function in children who have retained primitive reflexes -Simple activities you can do outdoors (even with GROUPS!) that will help children who may have retained primitive reflexes    Connect with Rachel and Jessica on Instagram @allthingssensorypodcast and follow Harkla @harkla_family    Resources mentioned in this episode: @myoutdoorsymom account on IG   The ConTiGO Nature-Based Therapy Certification & Mentoring Program is OPEN for enrollment April 22-30 for our May 2024 cohort! Enroll now to get training, resources, community, & ongoing mentoring to become an expert nature-baed pediatric therapist.
56. Jenny Gill - Make These Simple Changes to your Nature-Based Business Website to Get More Customers from Google Search
18-03-2024
56. Jenny Gill - Make These Simple Changes to your Nature-Based Business Website to Get More Customers from Google Search
Jenny Gill is an OT-turned-copywriter focused on website copy and brand strategy. She's worked with lots of nature-based businesses. She came on the podcast today to talk about all things websites! Your nature-based business website can be a way for potential customers to get to know, like, and trust your business and believe in your expertise. But that doesn't matter if no one can find your website online! Jenny's here to help you learn how your nature-based business website can show up on the first page of google in your area. You'll learn simple strategies that you can do TODAY to optimize your website and connect with your ideal clients locally. Expect to learn: - How your practice can show up on the first page of google when people search for therapy in your area. -What search engine optimization (SEO) is and why you should care about it for your nature-based business -Easy (FREE!) ways you can optimize your website content -Why the words matter on your website and which words you need to make sure you have on your nature-based business website -How to structure your website for ease of use by customers as well as optimizing for SEO -Why you should start with the WORDS on your website first and use images to illustrate the words -How your website can be a conduit for connection with families and create safety and trust for the children you see -Considerations when marketing your business on your website (hint: focus on the outcome for your client, rather than the product/service) Connect with Jenny: Website: www.jennygillcopywriting.com Instagram: @jennygill_ot Facebook: https://www.facebook.com/JennyGillCopywriting LinkedIn: www.linkedin.com/in/jenny-gill-ms-otr-263a2515a Get Jenny's FREE Hooks, Headlines, and Subject Line Idea Guide.  Get the Free BIG HUGE List of Nature-Based Pediatric Therapy Activities here!
50: Live Business Coaching Call for Devin Hatch, OTR/L, CSRS: Growing a Team in Your Nature-Based Therapy Practice
29-01-2024
50: Live Business Coaching Call for Devin Hatch, OTR/L, CSRS: Growing a Team in Your Nature-Based Therapy Practice
In this episode, Devin Hatch, OTR/L, CSRS, joins me for a live business coaching call. Devin is the co-owner of 509 Therapy Hub in Spokane, Washington. Devin and I discuss: -Ways to make your website CLEAR for your potential customers so they know the value you can offer to them in your services. -Strategies for gathering more clients to form nature-based therapy groups (Hint: YOU NEED AN EMAIL LIST!) -Tips for generating ideas for a lead magnet to grow your email list -Valuable lessons Devin learned in his early days working with a contractor -Logistics for working with contractors (and if you even can hire contractors. See info here on employees vs. contractors from the IRS for US business owners. Also check your state laws.) -How simplifying your systems across your business will help limit your overwhelm -How much revenue should go to payroll in your practice -How to communicate with your team about the intangible benefits of working in your practice -Why hiring someone for more hours may be a smart idea (rather than just a few hours a week) -How no one really knows what they're doing when they first hire! -The importance of having a bookkeeper -Considerations for salaried vs. hourly pay for employees -Taking metrics on your marketing efforts in order to know if your marketing is effective and worth the money you are spending. Resources mentioned in this episode: Flodesk affiliate link to get 50% off Flodesk email service for your first year ANNOUNCEMENT: The Business Hive is open for enrollment! The Hive is a year-long business coaching program to help you run a PROFITABLE nature-based business. Inside the Hive, you'll get access to: -My popular Business Bedrocks curriculum to help you set up effective systems in the areas of mindset, operations, finances, and marketing so your business will run itself as much as possible. -LOADS of nature-based treatment resources -Done-for-you business forms & templates -Weekly group coaching calls with me & Hive mentors & members We open enrollment for the Hive only twice yearly in January and July. Join us and make 2024 the year you get serious about your nature-based business! Doors close Friday, Feb. 2 at 5pm CST!
49: 10 Mistakes That Keep Your Nature-Based Business From Making Meaningful Income
22-01-2024
49: 10 Mistakes That Keep Your Nature-Based Business From Making Meaningful Income
This episode could save you thousands of dollars. 💵   Listen in to hear details and my stories about making these mistakes so you can avoid them! Imposter syndrome and perfectionism paralyzing you from getting started. I had to have a friend command me to make a website and start my business. 🤣Not focusing on a specific niche.Being unaware of your negative mindset around money.Charging too little. I charged $40 for 2 hours of outdoor therapy when I started in 2015! Don't do this.😆 Research the going rate for therapy for your area and charge at least that much.Comparing yourself to others on social media.Not prioritizing SEO on your website. I recently learned there are specific, simple things to do to make sure your website shows up on the first page of Google when people search. Make sure you have words that describe the type of services you provide, your location(s), and common diagnoses of clients throughout your website. And make sure to fill your headers on your website with those descriptive words as well.Not setting up a lead magnet on your website (and also: not having an email service provider).Waiting too long to hire.Not having good financial systems in place.Not investing in business training and support. This is one mistake I haven't made, but I think is common among us DIY therapist-types. It has served me well to invest in training, coaching, consulting, and support at every step along the way...even before my business was bringing in any revenue!   ANNOUNCEMENTS: Free business trainings this week inside the free TGO Community (replays available if you're reading this later): Jan. 23: First Steps to Start Your Nature-Based Business Jan 24: Kickstart Your Nature-Based Business Growth Jan 25: Becoming Boss of Your Nature-Based Business   🐝 The Business Hive, my year-long group business coaching program for nature-based business owners, will open on Jan 29-Feb 2 for our first 2024 cohort. Get all the info & join the waitlist here.   RESOURCES MENTIONED IN THIS EPISODE:   Get Rich Lucky B*tch by Denise Duffield Thomas   Think and Grow Rich by Napoleon Hill   Flodesk affiliate link to get 50% off Flodesk email service for your first year   ep 5 Email Marketing for Your Nature-Based Practice   ep 41 Live Coaching Call with Kristin Park where we discuss who to hire first in your nature-based therapy practice