This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them. Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP. View setup best practices from Steven Johnson - https://bit.ly/3A0MqCu. Important view filters to use from Benjamin Mangold - https://bit.ly/3zWBp4R. In other news, Dan plays more games and Dara goes campervanning! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #8: The 15 minute GA audit appeared first on Measurelab.