The Set Up | Marketing and Music

The Set Up Series

Become a Paid Subscriber: https://anchor.fm/thesetupseries/subscribe Every week, The Set Up Podcast navigates new topics through interviews with disruptors in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter the industry. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast. Before hosting The Set Up, Sydney worked for Rolling Stone Magazine, created music experiences for artists and marketed music festivals. www.thesetupseries.com read less
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Able Heart | EP 100
28-06-2023
Able Heart | EP 100
We are so excited to share our 100th episode, featuring Los Angeles based-singer, songwriter and producer Able Heart! Able was lost in life after his Amateur US Olympic snowboarding career came to an abrupt halt due to an injury. For years, he questioned his life and struggled with depression and addiction in his hometown of Philadelphia until he found a deep connection and purpose with music. Creating music became his therapy and healthy outlet to express himself. Able hopes his music can now inspire and help others. Able won the show SONGLAND on NBC and worked with Ryan Tedder and Ester Dean to create the Jonas Brothers’ hit song "GREENLIGHT" which was #1 on the billboard charts. Able's single Whisper went viral trending #2 on Canada, Norway, South Africa and Ukraine "Spotify Top 50 Viral" and TikTok with over 100,000,000 plays and over 100,000 user created videos and 4 million views on YouTube. He also put out 40 songs in 40 days this year. We discuss all of this in today's episode! -- 3:00 40 songs in 40 days challenge 7:00 Going Viral on TikTok 11:15 Building his look and brand 12:30 Creating and Filming 'Whisper' 39:30 Able's Journey 57:00 NBC's Songland/ Writing Greenlight -- Connect with Able Heart here: https://www.ableheart.co/exclusive -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
Caleb Hawley | EP 99
19-04-2023
Caleb Hawley | EP 99
Caleb Hawley is a New York City based songwriter and performer. In his decade-long career, he has released five albums and played over 1000 shows. Citing main influences such as Randy Newman and Janet Jackson, his songs often combine catchy melodies with dark and satirical lyrics. Combining catchy melodies with dark and satirical lyrics, one has to be careful not to slip while dancing in a puddle of their own tears.  There was a time when Caleb hated being mistaken for his mother when answering the land-line, but it worked out for him in the end, setting him apart with his high, androgynous vocals. He forms authentic connections with an air of openness, soulful singalongs and untethered guitar work drawing comparisons from Prince to Robin Williams.   He has 5 full length albums out to date,  most which were written & produced in his 5x10 storage-unit-turned-studio, where he works alongside a black market DVD burning entrepreneur named Fred.   -- 4:15 How are you able to balance a two and three year old with your music career? 7:30 What would you describe your current fan base? 12:00 Collaborations 17:45 'Preshow Music' release 28:00 Preview 'Someone who makes you happy' 29:00 Running Ads for Music Promotion 38:00 What do you want to be known for? -- Connect with Caleb https://www.calebhawley.com/ -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
Matt Axton | EP 91
22-02-2023
Matt Axton | EP 91
Today, we are joined by Matt Axton. He is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” with a mix of folk, roots, country, blues, and rock. As a youth, Matt was on and off tour buses with Matt Axton is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” a mix of folk, roots, country, blues, and rock. His eclectic style was grown in the mountains of Tahoe and proudly honed in the heart of the Axton music legacy. Matt’s grandmother, Mae Boren Axton, co-penned Elvis Presley’s first million-selling hit Heartbreak Hotel and was known as The Queen Mother Of Nashville. Matt's father, Hoyt Axton, was a musical powerhouse in the folk-country-rock scene writing hits like Joy to the World, Never Been to Spain, and many more. Boasting over 300 original songs of his own, Matt Axton is making his mark in the West Coast music scene with a recent single and video release of his bittersweet and bright country love song Blue Sky Rain, followed by collaborations with Hollywood bluegrass, country and rock mainstays dad, Hoyt Axton and grandmother Mae "Queen Mother of Nashville. Matt shares his newest release Blue Sky Rain and stories from being on the road in this episode of The Set Up. - Meet Matt Axton Family history of musicians Folk Americana Songwriting New Release ‘Blue Sky Rain’ On the Road and Touring ‘Making Good Music’ - Check out his latest work ‘Blue Sky Rain’ available everywhere! https://open.spotify.com/album/352TLEjLqRScZ8ZQQv6CWr?si=mA1MHGH_QPWmj4TvE1VMhg&nd=1 – If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
Anni FKA Annika Grace | EP 90
15-02-2023
Anni FKA Annika Grace | EP 90
So excited. We are joined by another good friend of mine, Anni Los Angeles Native Anni, previously known as Annika Grace, is a poet, singer/songwriter and creator of a house concert series in Venice Beach called ‘Saturdays at Seven’. This new era of music explores the more vulnerable, authentic and raw side of her artist project while incorporating her poetry into her music more as well. Her newest single ‘Guest List’ is out now. Her music has been heard in MTV's Real World Atlanta and the HBO max show 12 Dates of Christmas. Anni's poetry has won six silver keys in the Scholastic Art and Writing Awards. She has been awarded First Place Gold Medalist for the World Poetry Movement’s Best Poets and Poems and Gold Medalist in the International Who’s Who in poetry contest. Her first poetry book 'Remedies' comes out this year exploring the thoughts of grief, love, and acceptance and how in a way, words and music can heal." Anni shares the inspiration behind her newest release ‘Guest List,’ and also her other projects ‘Saturdays at Seven’ and book of poems. -- Meet Annika aka Anni Songwriting at 7 years old New Release “Guest List” House Series called Saturdays at Seven Book of Poems ‘Remedies’ coming soon! ‘Failure is the key to success’ ‘Creating Art that Lasts’ - Check out his latest work ‘Guest List’ available everywhere! https://open.spotify.com/album/6RFbIIDzTbgsTZ5OG3VpF6?si=XCE8k0fDRaWYEZsA24DrEg - Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. – If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
BLKZEN | EP 88
01-02-2023
BLKZEN | EP 88
BLKZEN is an Afro-Guyanese New York native. He spends a lot of time creating and collaborating with international & interdisciplinary creators which gave him the key to understanding his process. Zen has made many fusions of genres. Each genre is a toolkit of sounds with their own culture and feeling with distinct musical landscapes. He has been traversing across countless landscapes using these different tools and when he returns to his toolbox, he brings back foreign tools to bring unique landscapes in his head to life. Today we are joined by BLKZEN to discuss his newest release ‘Demigod,’ and his process of producing it. -- Meet Zen aka BLKZEN From Prep School to Production Making music with unique sounds AI in Music Production New Release 45 min audio film ‘Demigod’ ‘The greatest artist in history’ - Check out his latest work ‘Demigod’ available everywhere! - Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. – If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
EQUIS | EP 87
25-01-2023
EQUIS | EP 87
Xavier aka EQUIS is a New York born DJ, who started at the age of 14. At 22 years old, he has been featured on Sway in The Morning, Shade 45, as well Hip-Hop Nation and Power 105.1. EQUIS has also licensed his music from HBO Max, The CW, The Los Angeles Dodgers, The PGA Tour, The NFL Network. In addition to production credits, he has shared the stage with artists such as The Chainsmokers, Borgore, Meek Mill, French Montana, Adventure Club, Ansel Elgort, Snails, and more. Today we are joined by EQUIS to discuss his newest single WSP. -- Meet Xavier aka EQUIS Club Showcase at 15 years old Pro Tip: Build Relationships with Local Venues Getting on Radio + TV (*add Mezz’s episode here (his manager)) New Release ‘WSP’ Social Media Impacts on Authenticity + Music New Music coming 2023 ‘Taking Music to an Immersive Space’ -- Check out his latest work ‘WSP’ available everywhere! https://open.spotify.com/track/0njabeDkP1XhlKRs974N9f?si=jnNiRunmQZeb-4pdL9_OWA&nd=1 - Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. – If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
Colm Gavin | EP 86
18-01-2023
Colm Gavin | EP 86
Colm Gavin is an Irish singer/songwriter currently signed to BEO Records. Colm's first two solo releases (Your Endless Slumber/A Voice For The Urban Darlings) both reached number 1 in the Irish Charts at the time of their release. Singles from his debut album have reached the top ten in notable Indie charts in Norway, Australia, USA, Canada & Japan. He has made notable inroads in the American market with his music currently being playlisted on over 50 stations across the US & Canada. Colm Gavin was recently made an Artist Ambassador for WhyHunger: Artists against hunger and poverty; a charity established in the late 1970s by Bill Ayres and the late Harry Chapin. Fellow artist ambassadors include Santana, Jackson Browne & Bruce Springsteen. Today, we are joined by Colm Gavin to discuss his inspirations behind his newest release ‘1992 Tapes.’ -- Meet Colm Gavin ‘The 1992 Tapes’ Pulling Influence from Characters in Life Compare Yourself to Who You Were Yesterday, Not Who Others Are Today New Christmas Single  -- Check out his latest work ‘The 1992 Tapes’ available everywhere! https://open.spotify.com/album/3qp5DtmL4L1OB2xbQWkuh5?si=VQGks_KkRy24haEMeG1-Bw  -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
Ryan Dusick | EP 85
11-01-2023
Ryan Dusick | EP 85
Ryan Dusick is the founding drummer of Maroon 5, an Associate Marriage & Family Therapist (AMFT), and the author of the book "Harder to Breathe - A Memoir of Making Maroon 5, Losing It All, and Finding Recovery." In 1994, Ryan Dusick joined friends Adam Levine, Jesse Carmichael, and Mickey Madden to form the band Kara’s Flowers. They released the album The Fourth World in ’97. Following the termination of their record deal, the band went on hiatus and everyone went their separate ways. In 2001, Dusick reunited with Levine, Madden and Carmichael. They were joined by former Square guitarist James Valentine. The group changed their name to Maroon 5 and set to work writing new songs for what would become the award winning album Songs About Jane. After departing from Maroon 5 and years of struggling with physical and mental health challenges, Ryan finally overcame in 2016, when he began his journey of recovery, culminating in a new life path. Ryan has recently released an intimate, behind-the-scenes look at his journey from the highs of international superstardom to the depths of addiction, anxiety, chronic injury, and depression. His book Harder to Breathe chronicles Ryan’s remarkable recovery and his transition from the music industry to professional counseling where he’s helped hundreds of clients overcome mental and physical health challenges. – Today I am joined by Ryan to discuss his musical journey, addiction, identity and his new book release ‘Harder to Breathe.’ – Ryan Dusick and “Kara’s Flowers’ aka ‘Maroon 5’ Evolution of the Band Anxiety, Addiction, Coping, and Recovery Finding Personal Identity after Maroon 5 Writing ‘Harder to Breath” as Self Reflection + Finding Purpose in Life – Check out his latest book release ‘Harder to Breath”’ available everywhere! -  Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. – If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
Gus Glasser | EP 84
04-01-2023
Gus Glasser | EP 84
Gus Glasser is a 23-year-old Atlanta native with a style described as soulful pop and musical influences like Trey Songz, Flying Lotus, Mr. Carmack, and Marc Rebillet. Gus recently released “Days After South Africa,’ influenced by his time in rehab there. He uses music to share his challenges with mental health and addiction. He is known for his improv performances on Atlanta campuses, with his single "A Really Damn Long Day" blowing up on TikTok and 5.5million streams on Spotify. – Today, we are joined by Gus Glasser to discuss street performances, addiction and his release ‘Days After South Africa.’ – This has been a hands down favorite and the most fun interview we’ve had. You can feel the energy radiating from Gus through our computer screens. From the periwinkle wall to the constant banter and playful comments about our studio, we hope to have him back on very soon. You can feel that music is his life, and has saved him from a dark path. Music brings him life and he is an example of being his number one fan. Gus was open about his experience in rehab, which inspired his new album, and how he has made waves making videos of himself improvising music on the college campus he ironically dropped out of. He ended the interview with a sneak peek of his unreleased upcoming single, which was a pleasant surprise to the day. – Meet Gus Glasser Musical Influences Authenticity in Music and Social Media Street Performances on College Campus (in Atlanta) Why Gus Loves Music Releasing “Days After South Africa” His Addiction and Rehab “The Guy That You Turn To” New Song Sneak Peek – Check out his latest work ‘Days After South Africa’ available everywhere! https://open.spotify.com/artist/6gBvpdkTiBkS5cGQgM68gr?si=kKHtBrQ4Stabw4fP7JOG5Q -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
nikmoody | EP 83
28-12-2022
nikmoody | EP 83
Nikmoody is an Italian-American rapper from Long Island, NY.  Hopeful yet brooding, his lyrical style reflects his love for old school hip hop and grunge rock & roll. He’s known for his powerful songwriting and contagious performances. He’s hit the stage with the likes of Dizzy Wright, KOTA The Friend, and Asher Roth. After performing on Shade45, at SXSW and the Empire State Music Festival, Nik headlined his first international tour in London & Finland in 2022. Nikmoody recently released his first album ‘Madhouse.’ Guided by his producer Blvff, Nik has adapted to the bouncy trap sounds and melodic guitar rhythms of the new school while keeping the boom bap core that his fanbase craves. He even blends into the world of metal with a feature from Stray From The Path’s DR€W ¥ORK on the standout single “BMT.” Nik “channels experiences of loss, addiction, and a near-death experience into his music.” It’s within these experiences that Moody found his voice. He rallies every misfit, every quiet kid who feels overwhelmed by the world to cross their fingers, and find hope until the bitter end. Today, we are joined by Nik to discuss touring, songwriting and his new release ‘Madhouse.’ – Nik took this interview from his long island apartment, surrounded by a white board of ideas behind him. Nik is a true east coast guy at heart, and shares his love for his roots and the support he has gained from it. He brings this very raw sentiment to the conversation. This interview has no shortage of insight on touring and live performances. – Meet Nick Taldi aka nikmoody International Tour New Album ‘Madhouse’ Songwriting Process Promotion before the album Collaborations “A passionate guy’ Advice for young artists – Check out his latest work ‘Madhouse’ available everywhere! https://distrokid.com/hyperfollow/nikmoody/madhouse Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
Chelsea Gilliland of CHLSY | EP 82
21-12-2022
Chelsea Gilliland of CHLSY | EP 82
From the inception of the band in July of 2021, Nashville rock band, CHLSY, strives to reignite 90’s sounds with their own modern “dark rock” spin and make music for others to feel seen. Vocalist, Chelsea Gilliland, hosts several radio shows and recently partnered with the global streaming platform, Twitch. CHLSY has grown its loyal social media fan base to nearly 83.7K followers and supported the Nashville-based rock band The Criticals on tour this past July. Today we are joined by Chelsea Gilliland of CHLSY to discuss authenticity, healing and her new release ‘Quantum Entanglement.’ – I love the way Chelsea entered the interview. She is sweet, and has a ‘cool’ vibe about her. You can sense her spirituality, believing that the universe is at work. In fact, her album title is a mix of science and human nature within her art. Coming from a family with a science background, she shares a bit she has learned from her dad and brother. – Meet Chelsea Gilliland aka CHLSY Finding your sound as a band Healing and making music New Album ‘Quantum Entanglement’ ‘Mosaics of the people we loved’ Law of Attraction and Goal Setting ‘Making music that makes people feel less alone’ – ‘Quantum Entanglement’ out now! www.chlsymusic.com -- Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
Birthdayy Partyy | EP 81
14-12-2022
Birthdayy Partyy | EP 81
Birthdayy Partyy is an electronic duo comprised of twin brothers who are native to Chicago. They are known for their lighthearted dance music energy and their goofy personalities on the internet and are known as the ‘Twin brothers who make Partyy Music for Partyy People who like to Partyy.’ Birthdayy Partyy are supported by Zeds Dead, Don Diablo, and many more. They recently released collaborations with artists like Adventure Club, Defunk, and Wednesday. You can find Birthdayy Partyy touring across America and performing at festivals like EDC Vegas and NorthCoast. Today we are joined with our fellow twin, Bryan of Birthdayy Partyy to discuss their brand and upcoming projects. – Meet Bryan of Birthdayy Partyy The name, brand and theme of Birthdayy Partyy Story behind the twin duo Performing at EDC Vegas 2019 Chicago & KC venues New EP Coming 2023 Creating Video Content and TikTok “Having an impact on people positively that makes them have positive impacts on others’ – Check out Birthdayy Partyy! birthdayypartyy.com -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message
Andrew Rodger | EP 80
07-12-2022
Andrew Rodger | EP 80
For almost 30 years, Andrew Rodger has performed throughout Canada, solo and with his own band - Stop Yelling. After a lengthy break from the music world to begin his family, Andrew returned to music in 2020 amidst a very different musical landscape from the one he left. Self proclaimed sadly optimistic songwriter, working from his home studio space, he has released 7 complete albums in the last 2 years. Two of which we will discuss today are “Haunted Cowboy Sounds’ and The Wanderer. (The Interview) The interview was held virtually but we can see Andrew in his purple/blue home studio with banjos and guitars on the wall. The conversation starts off lighthearted, fun, and turns into a feeling full of hope and full of love. His kids are an important part of his life and he has no shortage of stories to share with us. We get a glimpse of a true writer with a great memory of his past and lots of quotes from great musical legends. -- New Releases “Haunted Cowboy Sounds’ Meet Andrew Rodger Live, Virtual and Local Shows Making Kids Music Making an album in 30 days ‘Someone that helps others’ -- Haunted Cowboy Sounds out now! https://andrewrodgermusic.com/ -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message