Brand Design Masters Podcast

Philip VanDusen

The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy. read less
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Creative Mental Fitness - Philip VanDusen
20-11-2023
Creative Mental Fitness - Philip VanDusen
BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireIn this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It’s an an empowering message on how to bolster your creative professional mental agility and well-being. We understand the unique pressures that come with a creative career. That's why we're exploring techniques and strategies that nurture a resilient, adaptable mindset essential for thriving in this fast-paced industry. Just us for a thought-provoking solo episode from Philip where he shares methods for maintaining a balanced, inspired mental state amidst the demands of creative projects and client expectations. Plus, he shares actionable tips on managing stress, enhancing concentration, and fostering a productive creative process. Prepare to unlock new levels of mental clarity and focus!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness
Freelancing Success Power Tips - Philip VanDusen
13-11-2023
Freelancing Success Power Tips - Philip VanDusen
BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireJoin me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pricing, we'll dig deep into topics that can make or break your career. Want to know how to elevate your personal brand? Are you looking for networking opportunities that pay off? Need a fresh perspective on content marketing? This live stream has got you covered. Take advantage of this opportunity to propel your freelance game to unprecedented heights. Get an exclusive peek inside my BONFIRE mastermind community for creative professionals. Tune in and turbocharge your freelancing journey!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
7 Things Designers Need to Know Today - Philip VanDusen
06-11-2023
7 Things Designers Need to Know Today - Philip VanDusen
BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAre you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I’ll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive in the ever-changing design landscape. From mastering little-leveraged communication skills to harnessing the power of AI in design, this session covers tons of under-the-radar strategies and dives deep into emerging business models tailored for creative professionals. Whether you're a freelance designer or part of a small design agency, this content is curated to equip you for success in your career. Upgrade your personal branding, explore hidden gems in content marketing, and understand how to network effectively in the digital age. Plus, we'll touch on mental agility, time management, and work-life balance, which are often overlooked but equally crucial.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Mindset Mastery - Philip VanDusen
23-10-2023
Mindset Mastery - Philip VanDusen
BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhether you're a seasoned creative pro or just starting your entrepreneurial journey, your mindset is the cornerstone of your success. In this podcast, I’ll delve deep into the three pillars that can elevate your freelance game: Confidence, Motivation, and Business Growth.Why are these crucial? Confidence fuels your motivation; motivation drives your growth. But how can you genuinely harness these qualities? I'll explore actionable steps, personal anecdotes, and even success stories to guide you through mastering this mindset trinity.We focus on content that empowers graphic designers and creative professionals to level up their skills in branding, marketing, networking, and more. If you're serious about fast-tracking your freelance business, stay tuned till the end, when I’ll be sharing how you can master your mindset through the power of membership in our exclusive mastermind community. Take advantage of this podcast; it's time to set your freelance business ablaze with the right mindset!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Ageism in Graphic Design - Philip VanDusen
09-10-2023
Ageism in Graphic Design - Philip VanDusen
Launching this Month:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAge discrimination and ageism are pervasive in the graphic design and creative industries. Professionals in the prime of their careers are being forced out of positions in creative departments in agencies and corporations at an astounding rate.If you are a designer or creative pro of any kind, it’s not a question of IF this will happen to you, but WHEN.Why is this happening? How will it affect your career? What can you do about it? In this live stream, we’ll dive into all that and more. Special Bonus: I’ll share the one hack that can help you survive and have a long and profitable career.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
7 Reasons to Join a Mastermind - Philip VanDusen
02-10-2023
7 Reasons to Join a Mastermind - Philip VanDusen
In my experience, the best way to catapult your career and business to success fast is to join a mastermind group. Masterminds offer mentorship, community, accelerated learning, motivation, confidence, and accountability. Few people realize the peer network you build in masterminds can also become a fantastic pipeline for new business through developing a meaningful network of strategic partners - broadening and strengthening your sales funnel. In this podcast, we’ll discuss 7 reasons to join a mastermind community, the critical powers of the mastermind experience, and how they can literally transform your business and change your life.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!Mentioned in this episode:BONFIRE: THE MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfire____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How To Build Authority Online - Philip VanDusen
25-09-2023
How To Build Authority Online - Philip VanDusen
Everyone says you must become an authority in your niche to stand out online and attract clients. But how exactly do you do that? Join me on this podcast to learn a step-by-step tactical game plan for building authority online. Four significant pillars of activity contribute to establishing go-to expert status - and I’ll discuss each in detail. If you want to develop a personal or company brand, you need to establish a visible presence and, over time, build a following through authorship and thought leadership, creating a presence in a specific niche that can’t be ignored. Becoming recognized as an expert takes commitment, consistency, and providing your audience with real value that creates transformations in their business - and we’ll dive into all of it!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!Mentioned in this episode:BONFIRE: THE MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfire____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHING:https://philipvandusen.com/oneononeBRAND CONSULTING:https://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast :https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How To Overcome Analysis Paralysis - Philip VanDusen
18-09-2023
How To Overcome Analysis Paralysis - Philip VanDusen
Are you constantly over-thinking the decisions you need to make? Doing your due diligence by collecting information to inform any decision is intelligent, but sometimes, things can go off the rails. “Analysis Paralysis” is a state of mind where you can’t stop weighing the pros and cons of a decision and get caught in an infinite loop of questioning the choice you need to make. Not making decisions promptly can have negative consequences. So listen to this podcast to learn techniques to conquer the over-thinking that causes “analysis paralysis” and other essential mindset hacks for any creative professional or entrepreneur.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Top Success Strategies for 2023 - Philip VanDusen
11-09-2023
Top Success Strategies for 2023 - Philip VanDusen
You won’t want to miss this podcast if you are a creative professional. I will dive deep into the most powerful success strategies you can use to get more clients and build your business and personal brand in ways you never thought possible. And the best part is, not only am I going to tell you what the strategies are, I’m going to tell you exactly how you can implement them - actual tactical actions to take and specific tools to use to get it done this year so you can drive those revenue numbers up. Creative professionals are ideally situated to be winning in the current marketplace, so if you’re not seeing the results you want from your efforts so far this year, you have to join me! As a special bonus, I will be sharing the single most effective action you can take to put all these strategies to work for you fast.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs,https://www.tubebuddy.com/philipvandusen .
Finding Your Creative Voice - Philip VanDusen
04-09-2023
Finding Your Creative Voice - Philip VanDusen
Join me for an enlightening podcast all about finding your unique creative voice as a creative professional. In this interactive session, we'll explore what it means to discover and nurture your creative identity and signature style. Whether you're a graphic designer, content creator, or creative entrepreneur, this session will provide insights to help you align your authentic creativity with your personality type, career, and business goals. We’ll explore common challenges in maintaining authenticity, learn strategies to cultivate your personal style - and discuss what it can mean for your business. Plus, you’ll get a sneak peek into our soon-to-be-launched mastermind community - which will provide precisely the kind of ongoing mentorship and support you’ll need to become your best self - creatively and professionally. Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Unleashing Your Potential - Philip VanDusen
28-08-2023
Unleashing Your Potential - Philip VanDusen
https://podcast.branddesignmasters.com/114Philip VanDusen - Unleashing Your PotentialLet’s discuss some of the barriers in your career and business you’re facing as a creative pro - and some practical and tactical solutions you can start applying immediately to grow and succeed faster! Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Making Money with Strategic Partnerships - Philip VanDusen
21-08-2023
Making Money with Strategic Partnerships - Philip VanDusen
By definition, the scope and bandwidth of a freelance designer, creative professional, or solopreneur limits their capacity to increase their income. Your company can reach new heights of profitability and success by forming innovative alliances and expanding a valuable network. Working with more illustrious clients and taking on more significant, more challenging projects are only two advantages of partnering with others. However, a lot more advantages could put more money in your pocket. Listen to this podcast, where I'll explain why and how you should do it precisely.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Freelancing Secrets - 10 Things You Need To Know
14-08-2023
Freelancing Secrets - 10 Things You Need To Know
I'll be sharing some freelancer secrets throughout this podcast that you will undoubtedly find interesting. Contrary to what you may have seen on social media, a freelancer's existence is not always marked by a comfortable laptop lifestyle, significant design awards, exciting projects, and many clients.Having excellent design skills is only a tiny portion of what you need to know to successfully freelance, and many aspects of being a self-employed creative professional are challenging. Join me as I give you a sneak peek at 10 things you'll discover as a creative entrepreneur—hopefully not the hard way. Listen closely to this episode to find out the secrets! Link in the comments below.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddy:https://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
#1 Power Tip for Getting More Clients - Philip VanDusen
07-08-2023
#1 Power Tip for Getting More Clients - Philip VanDusen
The question "How do I get more clients?" is the one I get asked ten times more frequently than any other.You have heard the typical responses:Content marketing, email funnels, DMs that offer free value before reaching out for an introduction call, paid advertising, or even [gasp!] cold calling are all examples of effective advertising strategies.Many of you need to be made aware of one method for obtaining more client work, and even if you are, I bet you aren't doing it in a way that would produce results quickly.What is it, then?In this podcast, I discuss the one technique that doesn't entail cold calling but is a critical "unlock" to success in the creative economy.Additionally, I'll give you a special update on a super-simple way to use this amazing tip for your company. You don't want to miss it!Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddy:https://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Branding Project Process - Philip VanDusen
31-07-2023
Branding Project Process - Philip VanDusen
A branding or design project requires complex planning and management. In this episode, I break down the precise procedures that go into organizing and managing a successful design project from start to finish for creative professionals and agencies. Alternatively, if your company is working with a branding or design agency, this will explain what to anticipate from the process and exactly when and how to engage in each stage of the work. This is process planning that is tactical, precise, and workable for managing a branding and design project.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
15 Graphic Design Trends for 2023 - Philip VanDusen
24-07-2023
15 Graphic Design Trends for 2023 - Philip VanDusen
Understanding and utilizing current graphic design trends is a terrific strategy to ensure your success as a creative entrepreneurand to stay culturally and creatively stimulated. In this episode, I discuss 15 graphic design trends for 2023 that you can use to inform your client work and creative business.Video Link: https://youtu.be/ZMWwwgEYjekBlog Link:https://philipvandusen.com/news/2022/21/12-15-trends-in-graphic-design-for-20231. SYSTEMATIC2. MIDJOURNEY + AI3. COLLAGE4. HOLO-MORPH5. MILITARY INSPIRED6. DARK MODE TYPOGRAPHY7. NEU-BRUTALISM8. 70’S TYPOGRAPHY9. LENSA-TION10. GEO-SIMPLICITY11. CYBER WAVE12. THE BLOB13. VAPORWAVE 3.014. GLOBAL VOICE15. VIVA MAGENTAThanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITY:https://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHING:https://philipvandusen.com/oneononeBRAND CONSULTING:https://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast: https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddy:https://www.tubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
The Best Marketing Strategy in 2023 - Philip VanDusen
17-07-2023
The Best Marketing Strategy in 2023 - Philip VanDusen
You probably wonder, "How do I cut through the noise so that they pick me? " given all the marketing pitches your target consumer will encounter in 2023, including emails, direct messages, content, webinars, advertising, and lead magnets.The most powerful marketing strategy available today is what I'm providing in this podcast, and the crazy part is that you've probably never even heard of it. I’ll wager that you picture-sent fliers, generic pitch letters, and newspaper inserts when you think of direct mail marketing. But if you do it in a unique, original, and unforgettable way, I will teach you direct mail isn't the useless strategy you think it is.Thanks for listening! If you enjoyed this podcast episode, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireYOUTUBE:https://www.youtube.com/c/philipvandusen THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddy:https://www.tubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Philip VanDusen - Advice for New Creative Directors - What Every Creative Director Needs to Do to Succeed
10-07-2023
Philip VanDusen - Advice for New Creative Directors - What Every Creative Director Needs to Do to Succeed
Great creative leaders don’t just tell designers what to do. Their responsibilities go far beyond that. Part coach, referee, therapist, peacemaker, and storyteller, CD’s are like octopuses with a hundred arms.If you’ve recently been promoted to creative director or are just learning the ropes in your new role, this podcast will tell you all you need to know about the critical skills every new creative director must develop to succeed.Thanks for listening! If you enjoyed this podcast episode, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:https://www.youtube.com/c/PhilipVanDusen TWITTER:https://twitter.com/philipvandusen PINTEREST:https://www.pinterest.com/philipvandusen FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideoDiscountCode: "PHILIP50"Tubebuddyhttps://www.tubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Philip VanDusen - The Biggest Mistakes Entrepreneurs Make
03-07-2023
Philip VanDusen - The Biggest Mistakes Entrepreneurs Make
Entrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perfect product or service and brand, but it's important to remember that perfection is optional for startup success. Rather than striving for perfection, entrepreneurs should focus on creating a Minimum Viable Brand (MVB) and building on it as they progress. MVBs require far less effort than a fully realized version, so entrepreneurs can confidently launch without the extra pressure to be perfect right out of the gate. It also ensures that evolution is part of the plan, giving plenty of room to incorporate intricate changes. As daunting as launching a new product or service can seem, developing an MVB can ease some of that stress while ensuring your idea is headed in the right direction! I discuss:Examples of successful entrepreneurs and designers who have evolved their offerings over time, such as Amy Landino, Chris Ducker, and Lee Jackson.Twitter and Pinterest are two examples of companies that initially had different focuses but shifted their offering over time to great success. Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Philip VanDusen - 5 Things That Can Hurt Your Brand
26-06-2023
Philip VanDusen - 5 Things That Can Hurt Your Brand
Building a solid brand can seem overwhelming, but it can be a manageable process with the right tips and techniques. As someone passionate about creating bullet-proof brands, I'm excited to share my advice. Whether you're starting a new business or trying to elevate your existing brand, I aim to provide helpful insights that can make a real difference. With research, strategy, and creativity, anyone can establish an identity that resonates with their audience and stands the test of time. So, let's dive in and explore the world of brand-building together! In this podcast, I've talked about:Maintaining consistency in design elements across all brand touch points, such as color, fonts, logo, and layout style.Ensuring professional and up-to-date website design, including navigation, content, and descriptions.Publishing regular and relevant content to avoid being downgraded in search results and to engage consumers.Focusing website copy on addressing customer problems and needs in a voice that resonates with them.Avoiding broad offerings and targeting a specific customer niche to establish a clear brand identity and attract the right customers.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.