Building Sustainable Relationships in the Channel: Moving Beyond Transactions

Channel Voices

05-05-2023 • 37 min

In this episode, we explore the importance of building sustainable relationships in the channel and moving beyond just transactional deals. We sit down with Antoine Jebara, Co-founder and GM, MSP Products at JumpCloud to discuss various strategies for fostering long-term relationships with channel partners.

Our guests share insights on how to define success in the channel beyond just closing a deal, and how vendors and their channel partners can build sustainable relationships. We also discuss how to balance short-term revenue goals with long-term relationship-building in the channel, and measure the success of a channel partnership beyond just deal registration, transactions, and revenue.

Antoine also discusses strategies for identifying the right channel partners for your business and keeping them engaged over the long term.

Finally, he offers advice for aspiring channel leaders who want to build successful, long-term partnerships.

Antoine's LinkedIn Profile


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