Creating a Successful Partner Advisory Board

Channel Voices

07-02-2023 • 35 min

I had the opportunity to sit down and chat with Lynn D. Tinney, who pretty much ‘grew up in the channel’. She gathered her substantial experience working at companies like Compaq Computers, Enterasys Networks, Siemens, Samsung, Cisco, Riverbed and CA Technologies to name a few. In January 2022 she took on the role of Senior Vice Presidents of Global Partners at Zayo. It’s in this capacity where she took the initiative of creating a Partner Advisory Board.

Partner advisory boards provide a platform for partners to engage with a vendor company and provide valuable feedback, leading to stronger partnerships and increased growth.

Key Points:

  1. How to create a successful Partner Advisory Board
    • Define the board's objectives
    • Choose the right partners
    • Provide clear guidelines and expectations
  2. Best practices for running a Partner Advisory Board
    • Encourage active participation from partners
    • Foster open and honest communication
    • Implement feedback into your channel strategy
  3. Post first Partner Advisory Board meeting
    • Continue to meet regularly
    • Communicate actions and commitments
    • Continuously assess and improve

External Links:

Lynn's LinkedIn Profile


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