Rattle & Pedal: B2B Marketing Podcast

Jason Mlicki & Jeff McKay

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms. read less

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CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board

CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board

There are some new members hanging around the C-Suite of a lot of corporations. How’d they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means. The post CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board appeared first on Rattle and Pedal.

Episódios

CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board

CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board

There are some new members hanging around the C-Suite of a lot of corporations. How’d they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means. The post CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board appeared first on Rattle and Pedal.

Winning the Battle for Mindshare When the Competitor is a Bot

Winning the Battle for Mindshare When the Competitor is a Bot

AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers. The post Winning the Battle for Mindshare When the Competitor is a Bot appeared first on Rattle and Pedal.

Marketing Channels: Which Ones are the Right Ones for Your Firm

Marketing Channels: Which Ones are the Right Ones for Your Firm

SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm? The post Marketing Channels: Which Ones are the Right Ones for Your Firm appeared first on Rattle and Pedal.

Why People Don’t Understand Data and What to Do About It with Bill Shander

Why People Don’t Understand Data and What to Do About It with Bill Shander

Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data. The post Why People Don’t Understand Data and What to Do About It with Bill Shander appeared first on Rattle and Pedal.

Segmentation: The Marketing Foundation Firms Seldom Get Right

Segmentation: The Marketing Foundation Firms Seldom Get Right

It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right. The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.

The Antidote to Crappy Buyer Personas with Jim Kraus

The Antidote to Crappy Buyer Personas with Jim Kraus

Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect. The post The Antidote to Crappy Buyer Personas with Jim Kraus appeared first on Rattle and Pedal.

Who Should Be Your Firm’s Thought Leaders?

Who Should Be Your Firm’s Thought Leaders?

Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders. The post Who Should Be Your Firm’s Thought Leaders? appeared first on Rattle and Pedal.

Fortitude: The Key to Sustained Marketing Success

Fortitude: The Key to Sustained Marketing Success

In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success. The post Fortitude: The Key to Sustained Marketing Success appeared first on Rattle and Pedal.

Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards

Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards

Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends. The post Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards appeared first on Rattle and Pedal.

Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes

Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes

Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting. The post Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes appeared first on Rattle and Pedal.

Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli

Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli

Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them. The post Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli appeared first on Rattle and Pedal.

Using Online Reviews to Drive Referrals with Katie Hollar of Clutch

Using Online Reviews to Drive Referrals with Katie Hollar of Clutch

Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.” The post Using Online Reviews to Drive Referrals with Katie Hollar of Clutch appeared first on Rattle and Pedal.

Referrals: When and How to Ask for Them

Referrals: When and How to Ask for Them

If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals. The post Referrals: When and How to Ask for Them appeared first on Rattle and Pedal.

Referrals. What Are They? How to Position Yourself to Get More of Them.

Referrals. What Are They? How to Position Yourself to Get More of Them.

“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them. The post Referrals. What Are They? How to Position Yourself to Get More of Them. appeared first on Rattle and Pedal.

AI: What to Do Now

AI: What to Do Now

Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now. The post AI: What to Do Now appeared first on Rattle and Pedal.

How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris

How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris

For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. The post How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris appeared first on Rattle and Pedal.

Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO

Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO

Decoding digital buying signals. Streamlining operations. Brian Wise talks about all this and more including a discussion about where AI is in the business “hype cycle.” The post Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO appeared first on Rattle and Pedal.

How Professional Services Firms Are Using AI in Their Thought Leadership Programs

How Professional Services Firms Are Using AI in Their Thought Leadership Programs

How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership research. The post How Professional Services Firms Are Using AI in Their Thought Leadership Programs appeared first on Rattle and Pedal.

Using AI to Drive Personal Productivity with Greg Baugues

Using AI to Drive Personal Productivity with Greg Baugues

In our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity. The post Using AI to Drive Personal Productivity with Greg Baugues appeared first on Rattle and Pedal.

Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell

Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell

Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take? The post Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell appeared first on Rattle and Pedal.