This episode of Now that’s Significant, a Market Research Podcast was hosted by Michael Howard, the head of Marketing at Infotools. We were joined by a familiar name for those of you who have been following the podcast, someone who has just the study we need to help us understand what’s going on in the mind of consumers in these incredibly uncertain economic times we’re travelling through. And that person, was Lilah Raynor, the CEO of Logica Research.
Lilah and her team have produced the Future of Money Study, tracking the behaviors, attitudes, and mindsets of consumers since 2017.
The study is showing how different generations are reacting to the large, seismic disruption we are facing from the fallout of the pandemic, the Russia-Ukrainian war, and more.
Lilah goes into detail some of the findings of the study, including a new micro-generation she calls Zillennials, and gives some great advice for researchers and employers alike on what matters to these younger generations.
We hope you enjoy the show.