The cost of living, Zillennials, and the Future of Money Study with Lilah Raynor

Now that's Significant

29-08-2023 • 25 min

This episode of Now that’s Significant, a Market Research Podcast was hosted by Michael Howard, the head of Marketing at Infotools. We were joined by a familiar name for those of you who have been following the podcast, someone who has just the study we need to help us understand what’s going on in the mind of consumers in these incredibly uncertain economic times we’re travelling through. And that person, was Lilah Raynor, the CEO of Logica Research.

Lilah and her team have produced the Future of Money Study, tracking the behaviors, attitudes, and mindsets of consumers since 2017.

The study is showing how different generations are reacting to the large, seismic disruption we are facing from the fallout of the pandemic, the Russia-Ukrainian war, and more.

Lilah goes into detail some of the findings of the study, including a new micro-generation she calls Zillennials, and gives some great advice for researchers and employers alike on what matters to these younger generations.

We hope you enjoy the show.

Você pode gostar

Os Sócios Podcast
Os Sócios Podcast
Grupo Primo
ECONOMISTA SINCERO
ECONOMISTA SINCERO
Charles Wicz
Stock Pickers
Stock Pickers
InfoMoney
Como Você Fez Isso?
Como Você Fez Isso?
Caio Carneiro e Fabi Sawaya
Reprograme Seu Cérebro Cast
Reprograme Seu Cérebro Cast
André Buric, fundador do BrainPower | A sua Academia Cerebral e criador do Método Reprograme Seu Cérebro
Paulo Vieira
Paulo Vieira
Paulo Vieira
Market Makers
Market Makers
Market Makers