Now that's Significant

Michael Howard

Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.

The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.

Check out transcribed episodes on our website at Infotools | Podcasts

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com

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Episódios

Adapting to new formats and products with Aarti Bhaskaran
Há 5 dias
Adapting to new formats and products with Aarti Bhaskaran
There’s always something new that’s on the horizon. The challenge for market researchers, and this isn’t something new, is how can we adapt to ensure we continue to deliver understanding and insight to those who need to act on it.  On this episode of Now that’s Significant, host, Michael Howard, Head of Marketing at Infotools was joined by Aarti Bhaskaran the Global Head of Research and Insights at Snap A.K.A. Snapchat. Aarti and Michael discuss how organizations need to embrace new research methodologies and approaches, especially when creating experiences in the new formats, channels, and innovations that are now available to us. They discussed some examples of how brands are using augmented reality to engage and delight customers. We hope you enjoy the episode. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
Securing your insights: Information Security in Market Research with Monica Bush
20-02-2024
Securing your insights: Information Security in Market Research with Monica Bush
In today’s day and age, data privacy and security are just as important as insights themselves. Arguably more so. A bad insight may reduce the performance of one particular campaign or result in a product or service that misses the mark. Bad data security on the other hand. That can result in significant financial loss for the business, and worse, their customers. Host today of Now that’s Significant Michael Howard, is joined by Monica Bush, the Vice President of Information Security and Chief Information Security Officer at Tango. Tango are a leading incentives and payments company specializing in payment and reward-delivery technology.  Monica plays a role in overseeing the company's information security, reporting directly to the CTO. With over two decades of IT experience across various industry sectors, Monica has a strong background in developing corporate and product security programs.  On the episode... Monica was truly energized to explore the intersections of information security, privacy, and market research. She set out to guide listeners through a thought-provoking journey, drawing parallels between the protections during the lifecycle and flow of data used in marketing research and something as ubiquitous as the lifetime cost of plastic disposal. And really asking ourselves the question “What is the true obligation of protecting data throughout its entire lifecycle of use?” This concept, often referred to as protection or defense in depth, is crucial in our digital age. It's not just about safeguarding data at one point of use but ensuring its confidentiality and integrity every step of the way.  Everyone’s talking about data security and privacy in market research, and it is a critical theme. Information security, which is my particular area of expertise, is a big part of that. We hope you enjoy the episode. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
Kendra Speed on brand density, its use at LinkedIn, and how you can leverage it
13-02-2024
Kendra Speed on brand density, its use at LinkedIn, and how you can leverage it
Kendra Speed, the Director of Consumer Market Research at LinkedIn, joined us on the show to talk about brand density, how LinkedIn are using it internally, and how brands can utilize it as well. We talk about the origins of brand density, its definition, and the role of associations, and how the number of and strength of connectedness lead to a higher market share. Kendra also shares her experience has been with measuring brand strength in context of the broader marketplace, along with some of the challenges she's seen organizations face. We hope you enjoy this episode. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Expanding our focus of understanding to include Gen Alpha with Kathy Sheehan
06-02-2024
Expanding our focus of understanding to include Gen Alpha with Kathy Sheehan
Generation Alpha. Are you paying attention to them? The team at Cassandra are. So much so that Kathy Sheehan, SVP was happy to come onto the Now that's Significant podcast to talk about them, alongside the latest release of the on-going The Cassandra Report. Host Michael Howard, the Head of Marketing at Infotools virtually sat down with Kathy to discuss trendsetting young consumers and what some of the initial insights are that are coming out of the newest generation. Michael and Kathy touched on: - The motivation behind The Cassandra Report - Unexpected findings from the latest release - Behavior and usage of social media compared to others - And how technology has made it possible for such a study to be conducted. We hope you enjoy the episode. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Looking beyond artificial intelligence as a market research chat tool with Chris Robson
30-01-2024
Looking beyond artificial intelligence as a market research chat tool with Chris Robson
AI has stolen headlines across the global business community. However, market researchers need to think of it as more than just a chat tool. In this episode of Now that’s Significant – a market research podcast, host Michael Howard, the Head of Marketing at Infotools, talks to Chris Robson, a visionary AI and data scientist, and is in fact the Senior Director – Global Data Science at Human8. Chris came on the show to discuss the importance of looking beyond AI as a chat tool and provide ways to implement it into your business to remain competitive in the industry. Since AI has taken every industry by storm, organizations should look beyond the original excitement of using AI for its chat capabilities with ChatGPT and see how AI can help improve the company as a whole. Chris and Michael also touched on some advice as to how companies in the insights industry can start implementing AI into their workflow systems to stay on top of industry trends that are essential from a competitive standpoint. AI has been more active and present in the commercial sector for longer than many give it credit for, with far more experience in 'non-chat' activities, which is one reason why the theme of this episode is so relevant. It's only that GenAI has captured the attention of the masses. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Text analytics that transform market research with Tovah Paglaro
23-01-2024
Text analytics that transform market research with Tovah Paglaro
On this episode of Now that's Significant, we talk transformative text analytics that transforms market research. Host Michael Howard, the Head of Marketing at Infotools, is joined by Tovah Paglaro, Co-founder and Chief Operations Officer at Fathom That. Fathom is an organization who seeks to be the most trusted text analytics software, to drive empathetic decision making based on open-ended listening, and become the new standard for employee, customer & public opinion research.  In this episode, we dive into: - Why text analytics will play a big role in Market Research, with some background into the story behind Fathom. - The main kinds of problems that Fathom helps insights teams to overcome.  - The general feeling that market researchers have towards text analytics. - The potential causes of those who are more skeptical to adopt new technology. - And what is potentially needed to help people see the value and use newer technologies like next-generation text analytics platforms. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Jodi McGee on market research’s role in creating successful and trusted brands
16-01-2024
Jodi McGee on market research’s role in creating successful and trusted brands
This latest episode of Now that’s Significant, a Market Research Podcast has host Michael Howard, the head of marketing at Infotools, interviewing Jodi McGee, Co-Founder and Chief Insights Officer of Inquisitive Insights, a women-owned business that performs qualitative research for consumer brands. Inquisitive works with curious leaders and their trusted agency partners to explore preferences, attitudes, motivations, and behaviors. For much of her career, she has used data to build strategic communication plans and programming and offered counsel to senior leaders at growth companies. Jodi earned a Marketing degree from Georgetown University, received her certification in Marketing Research from UC Davis and studied abroad at the Universidad de Autonoma in Madrid, Spain. During the episode, Micheal and Jodi discuss the role that market research plays in building trust in a brand, which is an essential part in it becoming successful. Jodi has seen plenty of examples to know that trust is perhaps the greatest predictor of brand engagement. She stressed that this is something that can't be manufactured internally, it's something that is earned. Through Inquisitive Insights' framework, they help organizations build trust through authenticity, capability, and empathy. Jodi loves when her research answers questions, then creates new questions for her clients, helping to dive even deeper into the minds and lives of consumers. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Sean McDade on custom panels - the secret weapon of market researchers
09-01-2024
Sean McDade on custom panels - the secret weapon of market researchers
On this latest episode of Now that’s significant, a Market Research Podcast host Michael Howard, the head of marketing at Infotools was joined by Sean McDade, Ph.D., CEO and Founder of PeopleMetrics. PeopleMetrics is a full-service market research firm focused on customer experience and custom research panels. Sean is a best-selling author and entrepreneur with 20 plus years of experience in the market research industry. Sean’s first book, Listen or Die, shares 40 lessons to get the very most out of customer feedback. Sean’s second book, Pharma Customer Experience, dives into the experiences patients have with Pharma, and what those in the Pharma space can do to improve these experiences. A third book titled “The Psychology of Physician CX” looks at the relationship between doctors and pharmaceutical companies in this post-covid world. This book will be released in April, 2024.   Sean joined us to discuss the importance of custom research panels in the market research world. He covers the key factors that make for successful custom panels, including how to keep people engaged, and extracting long-term value from them. Sean also shared with us some interesting points from his book Listen or Die, which he co-authored with his colleague Richard Vanderveer. We hope you enjoy this episode. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Reimagining the way we conduct traditional marketing research with Pierre Dubosc
19-12-2023
Reimagining the way we conduct traditional marketing research with Pierre Dubosc
On this latest episode of Now that’s significant, a Market Research Podcast, host, Michael Howard, the head of marketing at Infotools speaks to Pierre Dubosc, Managing Director of Semantiweb North America. Before joining Semantiweb seven years ago, Pierre worked client-side, first as a brand manager and then moved into consumer insights, which opened up the opportunity to conduct both traditional quantitative and qualitative marketing research. In this episode, Pierre and Michael discuss how some of the best advances and moments in our insights careers come when we are open to change. This is an open acknowledgement that doing things the way we've always done them won't guarantee us the same outcomes as we've always achieved. One thing that comes out clear in this podcast is the role in which market researchers bridge the gap between consumers and organizations, in essence becoming the voice of the consumer. And it's modern tools like Semantiweb and Harmoni that are helping bring this to life. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Tricia Houston on market research and its power to connect
12-12-2023
Tricia Houston on market research and its power to connect
On this latest episode of Now that’s Significant, a Market Research Podcast, host Michael Howard (the head of marketing at Infotools) joined by Tricia Houston, COO and Founder of The ExperienceBuilt Group. Tricia, a travel-worn experiential marketer, classically trained market researcher, and challenger of the status-quo, founded The ExperienceBuilt Group (EBG) to help organizations create experiences worth repeating. Under Tricia's leadership, the team at EBG helps organizations imagine new solutions, improve current ones, and implement programs to close experience gaps (B2B & B2C). On the episode, Tricia and Michael discussed a market researcher's ability to connect, to be connectors, to help organizations discover the right key that opens the right lock at the right time. Three ways that insights teams can help their organizations connect are helping stakeholders to think like customers and employees, perfect people relationships and removing friction, and aligning everyone to a forward facing plan that ignites people into action. We talked about the need to avoid creating yet another "Grey SUV" - the trap people often fall into when creating new initiatives, which is following the pack rather than delivering new experiences, products, or services that are unique and worth repeating. There's plenty more in there too. So we hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Joel Rubinson on making 'calorie-poor' research nutritionally valuable
05-12-2023
Joel Rubinson on making 'calorie-poor' research nutritionally valuable
Joel Rubinson (President and founder of Rubinson Partners, a marketing and research consulting firm for a brave new world) joined Michael Howard (Head of Marketing at Infotools) on this episode of Now that's Significant. Joel, who also happens to be an accomplished blues harmonicist, joined us on the show to discuss how insights teams can produce 'nutritious' insights programs that sustainably deliver value for their organizations and customers alike. A key part of this, as you'll find out, is around what Joel talks about when mentioning "Finding the prediction in your insight, finding the growth strategy in your prediction". Joel also discusses two innovative projects that he's been working on that seeks to combine multiple data sets, vendors, ad-serving platforms, and so forth. We hope you enjoy the episode.  *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Navigating the innovative world of video content trends and insights with Steve Mushkin
28-11-2023
Navigating the innovative world of video content trends and insights with Steve Mushkin
On this latest episode of Now that’s Significant, a Market Research Podcast. Host, Michael Howard, the head of marketing at Infotools was joined by Steven Mushkin, CEO and founder of Latitude Research and creator of the video intelligence platform Lumiere. Lumiere provides strategic and tactical guidance for major media and technology companies domestically and internationally, with subject area expertise in advertising diagnostics and effectiveness, brand communications, content strategy and digital innovation. Clients include Amazon, Disney, Google, Microsoft, NBCU, Paramount, Roku and Springhill. Steve discusses his current area of focus, the growing intersection of visual media with new technologies, and on the resulting possibilities for innovative entertainment and information experiences.  We talked about the future of video experiences, how the space is evolving, and how Latitude didn’t intentionally start out in advertising experience and effectiveness. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Oscar Carlsson on the double-edged sword of AI at work and in the insights world
21-11-2023
Oscar Carlsson on the double-edged sword of AI at work and in the insights world
On this episode of Now that’s Significant, a Market Research Podcast host Michael Howard (the Head of Marketing at Infotools) was joined by Oscar Carlsson, Chief Innovation Officer at Cint. Cint is a market research technology company that provides innovative solutions for businesses to conduct research quickly and efficiently. Oscar oversees innovation in new business areas as well as Cint’s presales and sales engineering team and is involved in M&A activities and thought leadership. He also focuses on delivering the highest data quality and mitigating fraud in the Industry. In this episode, we discussed the role and usage of AI in the workplace, with a particuar focus on those in the insights industry. The two main talking points were around its usage, which frighteningly, is often more prevalent than managers may realize. The second was around its use in the research world and how it is affecting data quality and fraud. As always, employees need to be careful of the outputs it provides, checking them like you would a junior employee. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
The art of generating actionable insights to support critical investment decisions with John Ziegler
14-11-2023
The art of generating actionable insights to support critical investment decisions with John Ziegler
This latest episode of Now that’s Significant, has host Michael Howard, the head of marketing at Infotools, interviewing John Ziegler, CEO of Acclaro, a consulting firm that delivers targeted insights for the investment sector. Acclaro helps middle market clients in the M&A ecosystem focus on the right companies and helps management teams focus on the best options for growth, post-close. In his role, John uses his deep experience in management consulting to drive Acclaro’s strategic direction, focusing on the firm’s continued transformation. In this episode, we give market researchers some inspiration for broadening their approach to their insights operations, particularly in light of the rise in data quality and fraud issues the sector is facing, which even includes the removal of incentives! While Acclaro's sweet spot is in merger and acquisition space, there are definitely some learnings that can be applied for other industries as well. We hope you enjoy the show. This latest episode of Now that’s Significant, has host Michael Howard, the head of marketing at Infotools, interviewing John Ziegler, CEO of Acclaro, a consulting firm that delivers targeted insights for the investment sector. Acclaro helps middle market clients in the M&A ecosystem focus on the right companies and helps management teams focus on the best options for growth, post-close. In his role, John uses his deep experience in management consulting to drive Acclaro’s strategic direction, focusing on the firm’s continued transformation. In this episode, we give market researchers some inspiration for broadening their approach to their insights operations, particularly in light of the rise in data quality and fraud issues the sector is facing, which even includes the removal of incentives! While Acclaro's sweet spot is in merger and acquisition space, there are definitely some learnings that can be applied for other industries as well. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Dan Wasserman on prompting large language models and the future of market research
07-11-2023
Dan Wasserman on prompting large language models and the future of market research
On this episode of Now that’s Significant, a market research podcast, host, Michael Howard, the head of marketing at Infotools is joined by Dan Wasserman, Chief Operating Officer at KJT. KJT is a full-service, strategic market research and consulting firm that is focused on the healthcare industry. Dan has worn many hats at KJT for the past 13 years. He has run a research team, focused on both market research as well as health outcomes research, and has served as an operations leader, overseeing KJT’s information security management, research compliance, research operations, analytics, and general business operations. He has led the implementation for professional services automation, and more recently has gotten deep into the rise of generative AI. He’s presented at IIEX.AI and also developed a prompt engineering course available to anyone in the insights industry. In this episode, we talked about Dan's experience with generative AI in market research, with a focus on prompting. Themes that arose in the conversation included: > How different prompting generative AI tools is to your standard Google searches. > Advice on how to prompt well, in order to get the best out of the large language models. > Why prompt 'engineering' sounds technical and over many people's heads, but why it actually is relatively straight forward when you know the ins and outs. > The need for high-quality data with LLMs as well as having a good combination of primary and secondary data. > Confidence levels with what is presented by generative AI platforms and having a level of explainability - understanding how the AI arrived at its output. > Some insight into Dan's 2-hour, asynchronous prompt course that he wrote. Click here for the link to the prompt course. We trust you enjoy this episode. Please feel free to leave a review or share this with others. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Common pitfalls in qualitative research and how to handle them with Alex Culshaw
31-10-2023
Common pitfalls in qualitative research and how to handle them with Alex Culshaw
On this episode of Now that’s Significant, a Market Research Podcast host Michael Howard, the head of marketing at Infotools, was joined by Alex Culshaw, Head of Qualitative Research at SparkMR. Alex has 20 years’ research experience in both the public and private sectors – in particular, the healthcare, B2B and consumer industries. Experienced in using traditional and new methods to bring rich and actionable insights to leading brands, such as 3M, SC Johnson, Husqvarna, Nestlé and many others, Alex specialises in online market research communities and the commercial application of Qualitative research, including models and frameworks for interpreting results.  On this episode, we discussed: The book qualitative research experienced when it comes to online communities, accelerated in part by Covid.  The boom is good news, but there are some unexpected difficulties requiring agile problem solving from researchers with this methodology.  Alex covers three common pitfalls that could trip up even the most experienced researcher plus how to avoid / overcome these. And they talked about a few tricks for accessing human truths in online qual research. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Priscilla McKinney on Collaboration in market research being the new competition
25-10-2023
Priscilla McKinney on Collaboration in market research being the new competition
On this latest episode of Now that’s Significant, a Market Research Podcast, host Michael Howard, the head of marketing at Infotools was joined by Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing. With a wealth of knowledge and expertise in helping market research teams maximise the ROI they have within their organizations, Priscilla provided some excellent insight and food for thought. Centred around her new book, Collaboration is the new competition, Michael and Priscilla jumped into the themes of the book - which even included a reading. Check out the book here Home - Priscilla McKinney We hope you enjoy the episode as much as we did recording it. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Ray Poynter on the challenges facing Chief Insights Officers
18-10-2023
Ray Poynter on the challenges facing Chief Insights Officers
Fresh off the back of ESOMAR Congress, Ray Poynter joined us on this latest episode of Now that's Significant to talk about the big challenges facing Chief Market Research and Insights Officers within corporate organizations. Host Geoff Lowe, the New Zealand ESOMAR representative and Director at Infotools, bring two different perspectives on this critical topic. The discussion began with the changing nature of the head of insights within an organization, particularly around the need for leadership, coaching, and mentoring, rather than more skewed to order taking and commissioning of the past. Check out the full episode for the whole picture. We trust you'll enjoy it. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
Celebrating the growth and changing nature  of market research in Germany at Succeet with Holger Geissler
12-10-2023
Celebrating the growth and changing nature of market research in Germany at Succeet with Holger Geissler
This episode of Now that’s Eignificant, a Market Research Podcast. has host Michael Howard, the head of marketing at Infotools interview Holger Geissler, Managing Director of Succeet GmbH, organizer of the leading European trade fair for insights, data, analytics. He is also managing director and founder of Smart News Publishing House, which operates the business portals marktforschung.de, the German word for market research, and CONSULTING.de. Holger previously worked for over 20 years as a market researcher including as member of management board for the research agency YouGov. Holger came on the show to talk about the optimism he has for the insights industry in Germany (and Europe) as well as the biggest European trade show for the insights industry, Succeet, which will open its doors on 25th to 26th of October in Wiesbaden near Frankfurt in Germany. We hope you enjoy the episode. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com
How market research is driving greater ESG outcomes with Lauren Demar
03-10-2023
How market research is driving greater ESG outcomes with Lauren Demar
Hi everyone, thanks for joining us on this latest episode of Now that’s significant, a Market Research Podcast. This is your host, Michael Howard, the head of marketing at Infotools. Today, we’re joined by Lauren Demar, Chief Sustainability Officer & Global Head of ESG at Ipsos.  Lauren came on the show to talk about matters of environment, social, and governance in relation to business - through the lens of market research. We discussed: - What ESG is and what it isn't. - How ESG plays out in the work and operations of Ipsos - What market researchers can do to help their organizations' ESG initiatives - Some of the traps and pitfalls organizations are prone to regarding the rollout and adoption of ESG principles and practices - How organizations can embrace profit and planet - they're not mutually exclusive like they once were. - And finally some of the wins that Lauren has seen on the ESG front. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com