Inevitable Podcast

Pedro Sorren

Pedro Sorren, from Atman, hosts candid conversations with world-class founders and investors to understand their secrets and the decisions that made them who they are.

Introducing Inevitable Podcast
24 - Paulo Martins (Arena)
1 hora 6 min
23 - Donato Helbling (Miami Ice Club)
In this episode I had the pleasure to host Donato Helbling. For those who don't know, Donato is the founder of Miami Ice Club, a community dedicated to cultivating regular breath work and cold exposure practice, helping members to activate their ability to regulate their autonomic nervous system. He is the only Certified Wim Hof Instructor in South Florida, and has trained directly under Wim Hof himself. If you follow me on social media (@pedrosorren) on all accounts, you’ll see that I have been jumping on ice tanks for the last five months. Regular breathing and ice baths have completely rewired my mind, body, and spirit—eradicating anxiety and depression. If you want a protocol to be an Inevitable founder/investor, you’ll find that on the ice club. I have taken several friends, LPs and CEOs to this experience. Donato is also a Budokon black belt and has over 15 years of experience in Miami and traveling worldwide, with Budokon University teaching Yoga, Martial Arts, Mobility, Meditation and Life Coaching. Additionally, he is the Director of Human Development Labs, a consulting firm that works with leaders in different industries. He had amazing personal and professional experiences, and shared some of these learnings with us. Here are some of the questions that I asked Donato: Can you tell us about your childhood?In your opinion, what is the difference between Budokon and other martial arts that you have practiced?Where do you get your desire to not give up and run so many different initiatives in your life?How did you find out about ice baths and the Wim Hof Method?How was training and taking the ice baths with Wim Hof himself?What were the challenges that you faced when you decided to create the ice bath community in Miami? How did you overcome them?How did you start the Miami Ice Club? You can listen to this and other Inevitable Podcast episodes on Youtube, Spotify and all other audio platforms.
1 hora 2 min
22 - Adam Burrows (Range Ventures)
In this episode, I spoke with the brilliant Adam Burrows. For those who don't know, Adam is a venture investor, a former C-level leader, and the co-founder and Managing Partner of Range Ventures, an early-stage venture capital firm focused on funding and supporting entrepreneurs in the Colorado area. Before that, as a senior vice president and general manager at HomeAdvisor, Adam was part of the executive team that built the company from $100M to over $1B in revenue, taking the company public in 2017 – it was Colorado’s largest tech IPO. Later, Adam was the first C-level executive at Guild Education, helping the company to raise its Series C and sign their largest clients towards $1B valuation. Guild is backed by investors such as Bessemer, ICONIQ, and General Catalyst, having raised $378.5M in total funding. He had amazing personal and professional experiences as an entrepreneur and business leader and is here today to share some of these learnings with us. Here are some of the questions that I asked Adam: Before joining the tech ecosystem, you graduated at Harvard Law School and went to a consulting firm right after. Why did you decide to not pursue a career as a lawyer?You then joined HomeAdvisor. How did you feel jumping from traditional consulting to a startup?Why HomeAdvsior was so successful despite all the challenges seen by other incumbents in the services marketplace space?Do you think that being a Colorado-based company impacted the overall culture at HomeAdvsior?As we see the world going remote, how do you see the impact of your strategy, since it has a geographical component attached to its ethos?Shortly after HomeAdvisor IPO, you joined Guild Education as the first C-level executive at the firm. How was the feeling of getting back to an early stage company?After helping Guild Education become a USD 1B company you decided to dedicate your life to helping entrepreneurs and co-founded Range Ventures. Why did you decide to focus mainly on Colorado based startups?What has changed in your life as a VC compared to everything you did before?What do you think will be the impact in venture from a macro perspective?Have you had any realization as an emerging manager that you were not expecting? This was a great chat, and I'm sure you will find it extremely insightful.
56 min
21 - Alessio Alionço (Pipefy)
Welcome everyone to the Inevitable Podcast. In this episode I'm going to talk with Alessio Alionço. Alessio was the first CEO I ever partnered with, back when I was an associate at FCVC when we invested in their seed round. At that time, Pipefy had $2,000 in MRR. Furthermore, he is the only founder I have invested in every single Venture Capital chapter I had. I.E., aside from leading our investment in Pipefy when I was running ONEVC, Atman investors are also privileged to be a part of Pipefy's story. Alessio is the founder and CEO of Pipefy, a no-code business process management platform that helps companies optimize sophisticated workflows for those who don't know. Today, Pipefy is present in over 150 countries and has raised over 200MM. They started in Curitiba and expanded worldwide, mostly because of Alessio's relentlessness as CEO. Over the past seven years, we had several opportunities to learn and grow as individuals, as he matured as a founder and I matured as an investor. Before launching Pipefy, Alessio also founded Acessozero, an online social city guide where users could find deals in local businesses, which he sold in 2013. After the sale, he searched for his next business idea, traveling and meeting entrepreneurs in Israel. He had amazing personal and professional experiences as an entrepreneur and business leader and is here today to share some of these learnings with us. Unfortunately, I had a hard stop, and we had to cut the episode short. That being said, we'll certainly schedule other conversations. Here are some of the questions that I asked Alessio: When did you realize you wanted to be an entrepreneur?Can you tell us more about your trip to Israel and how it shaped your decision to make sure Pipefy was going to be global from Day 1?How did you make Pipefy into a sexy enterprise product?How do you deal with the challenges of running a growing business and becoming a professional leader?What was your feeling after raising the series C for Pipefy?
1 hora 13 min
20 - Anthony Eigier (NeuralMed)
Welcome everyone to the Inevitable Podcast. In this episode I talked with Anthony Eigier. For those who don't know, Tony is the founder and CEO of NeuralMed, a healthtech startup which uses proprietary AI algorithms integrated into the workflow of health professionals, delivering accuracy and productivity gains. Before launching NeuralMed, Tony cofounded TreeLabs, the second startup accelarator in Brazil. After that he founded Fanatee a casual gaming startup, which he left in order to take a leadership position into the family business but still remain as an investor. In 2018 Tony again took the entrepreneurial path and cofounded NeuralMed. I am a proud angel investor at the first round of financing for NeuralMed. He had amazing personal and professional experiences as an entrepreneur and business leader and is here today to share some of these learnings with us. Here are some of the questions that I asked Tony: How was your college experience in the US?You mentioned that you even received an offer from a bulge bracket bank in the USA, which you further declined. Why did you make that decision?What made you come back and start you career in Brazil after that?10 years ago you co-founded Tree Labs, the second startup accelerator in Brazil. How was it? What was your feeling when you first started to help entrepreneurs grow?How did you fund Treelabs?After the learnings from TreeLabs, you founded Fanatee, a casual gaming startup which has today more than 150million games downloaded. How was the process of founding Fanatee?Gaming is usually a different type of investment for a VC, is there a way to combine how to properly invest in gaming as a VC?What is your take on metaverse?Did you like playing The Sims?What do you think will be the future for human interaction?After a few years into the day to day operation you left Fanatee. What made you take this decision? How did you feel giving up your role in the business and become an investor?You took a leadership position in a mature healthcare family business. That must have been very enlightening and helped on what you decided to do after. What were the most important lessons that you took from those years?Why do you think that things are so messed up in healthcare?In 2018 you decided to return to your own path as an entrepreneur and founded NeuralMed. How was the process of founding NeuralMed? What changed from all of your previous ventures?
53 min
19. Paulo Silveira (Alura)
Welcome everyone to the Inevitable Podcast. In this episode I'm going to talk with Paulo Silveira. For those who don't know, Paulo co-founded, with his brother, Grupo Alura, the largest technology education platform in Brazil, which Paulo serves as the CEO. Grupo Alura started as on-person tech course called Caelum and since then has served over 500k people with over 1,350 courses in Portuguese, covering all areas in technology and digital business. Before that, Paulo had the first experience in technology with a CP 400 computer, when he was 9 years old. Paulo has a Masters in Computer Science from USP, is an Angel Investor and also a Podcaster. He had amazing personal and professional experiences as an entrepreneur and business leader and is here today to share some of these learnings with us. Here are some of the questions that I asked Paulo Different then today, When you were a kid it wasn’t as easy to have access to computers or any technology device at all. Especially in Brazil, computers were a rare thing to find at home in the 80s and early 90s. Who had the ‘audacity’ to buy a computer back then?As a kid, your focus on technology was already towards programming? How was your experience programming in Basic?Back then, did you have the feeling, or at least felt compelled, that you would work in technology? Why is that?In college, at first you decided to join Computer Engineering and then moved to computer Science, which you ended up graduating. What made you take that move? Did you have a special person that helped you in this special moment?While an undergrad in Computer Science, was there anything that made you comfortable on the path you took?Have the hackathons made you really fall in love with programming? Do you feel that the competitive environment may have been your ‘calling’ to fall deeply in love with technology?Technology has been present in your life since you were a kid, but when did you figure out your passion to teach? What made you chose this specific path within technology? Have you always had this desire?You took a Masters right after graduating from college. By that time, were you planning on taking a college professor career? How did you move from an aspiring traditional academic career to an entrepreneurial career in education?You started Caelum as a small in-person programming course, which eventually became the largest tech education platform in Brazil. What were the most difficult challenges that you hadn't foreseen when you started? How did you overcome them?What is your view with the current job market for technology professional?Since 2016, on top of your career as a teacher and entrepreneur, you also became an Angel Investor. How all your previous experience helped you invest in entrepreneurs? What are the traits and skills that you look for in a founder?Taking all these different roles and responsibilities shouldn’t be easy. Have you had any mentors that helped you achieve goals you never thought you could have achieved? With a great career as a teacher, entrepreneur and Angel Investor, time should have felt as luxury. Have you ever felt that you neglected your personal life in some way throughout the way?Do you have any habits such as journaling, meditation, exercise, that make you feel more balanced for your day-to-day activities? Make sure you subscribe in the channel. See you soon!
1 hora 13 min
18. Brian Requarth (Latitud)
Welcome to another episode of the Inevitable Podcast, today I have the honor of being here with Brian Requarth whom I have known for almost a decade. For those who don’t know, Brian runs a company called Latitud. Latitud is a venture capital firm that helps the top doers and thinkers of Latin America build the next generation of world-class tech companies.  Before Latitud, Brian was the CEO and co-founder of VivaReal, a pioneer in the proptech market in Brazil. VivaReal eventually merged with Grupo Zap which was then acquired by OLX for $642 million. Here are some of the questions I asked him: • You were born in the Bay Area. How were your early days as a kid and where did you grow up? What made you realize that you wanted to come to South America? • When was the time that you realized that you were wired differently than most people? What made you realize that you wanted to be a full-time founder? • You dropped out of college and then joined back after a while. What provoked you to make that decision? Do you regret making that decision? • How are you so much self-reliant? It has been so long since we met and, to this day you have the same energy. How do you channel your energy towards the goal? • Who were your mentors growing up? Was there any specific person that you looked up to or did you have a role model? • How was it to move from Colombia to Brazil? How did you make that decision? • For how long were you running the business? How was the entire experience? • What are your views on the venture market? The situation for founders today is phenomenal and it keeps getting better. What do you think the founders need now? • Is there any specific advice that you would like to give for starting companies and their founders? • Do you have an ideal morning routine you can share with us?
1 hora 7 min
17. Jerrod Engelberg (Codecov)
Welcome everyone to the Inevitable Podcast. In this episode I'm going to talk to Jerrod Engelberg. Thank you so much for joining us, Jerrod. Jerrod is the CEO of Codecov, a platform that is scaling the world's leading code coverage solution. Codecov is used by over 1 million developers from leading open source projects to the Fortune 100. Before being CEO at Codecov, Jerrod was the first venture hire at FundersClub. There he led the venture team. While in FundersClub, he was awarded the Forbes 30 under 30 in the venture capital category. Jerrod is here today to share some of his amazing professional experiences with us. I'm sure you guys will like this episode. In my conversation with Jerrod we discussed his childhood, his decision to go to Wharton,  his experience working at FundersClub and being a CEO at Codecov. Here are some of the questions I asked Jerrod during our conversation: How were you as a kid, were you a shy kid or an extrovert?How did you make the decision to go to Wharton? What made you think that would be the best decision for the beginning of your career?You consider yourself to be the re-founder of Codecov. Can you give us more context about what that means?Before the pandemic hit you were in the Bay Area, living the perfect venture-backed founder life, where everyone around you is in tech. And then, the pandemic hits and the world goes remote. When thinking about decentralization of innovation, do you believe a tech founder living outside of the Bay Area can be as successful as a founder living there?When I got into FundersClub I learned a lot of things from you. Things that made me a better person and that I will always be thankful for. Compared to other venture firms, what do you think was different in FundersClub that made it so special at the time?I don't want to get too deep about Alan Watts' illusion of money, but capital is just a tool. Thinking of capital, what are your thoughts on stage financing for your company? How do you see the difference between  traditional firms versus individuals when it comes to funding?How did you get to know about Codecov being an opportunity for you to become its CEO?What changed in your life from before and after being a CEO? How did you prepare for that challenge, and what do you do to make sure you are a good CEO?What do you think is going to happen after you achieve success building Codecov?I have some rapid-fire questions for you. What's an ideal morning routine for you, if you have any?What's something that you started doing recently that you felt that significantly improved your routine. It can be something that you bought as well. Jerrod, thank you for being here on this podcast. It's wonderful to see you and catch up with you.
1 hora 7 min
16. Michael Perry (Maple)
In this episode I have an incredible chat with Michael Perry. For those who don't know, Michael is, before anything else, father of two sons, Leander and Solomon. He is CEO of Maple, a family tech startup looking to help families free up time and spend more quality time together. Before launching Maple, Michael was the founder of Kit, a fully automated virtual marketing assistant for small business owners. Before being acquired by Shopify, Kit was live in 30+ different countries and helped small businesses all over the world. After the acquisition, he then became a director in Shopify where he led product and marketing technology for 4 years. Michael is also an angel investor, small business enthusiast, and considers himself to be a bit of a survivalist. He had amazing personal and professional experiences as an entrepreneur and business leader and is here today to share some of these learnings with us. Here are some questions I asked Michael: You describe yourself to be a bit of a survivalist. What do you mean by that?You had your first professional experience when you were 7 years old, working on your uncle's video store. How was it to have this experience so early in life in a family-owned business?Do you remember what you did with the first money you earned? What did you buy with the money?You mentioned that being a father is the hardest, yet most important job you have ever had. How do you assess Michael the founder before and after paternity?Your parents sacrificed a lot to give you and your sister the best you could have. It's obvious you appreciate it very much. How do you want your children to perceive you as a father?You grew up in a very small town in California. But living in California at that point in time must have had huge effects on your tech entrepreneurial formation. How do you think growing up in such a vivid tech geography shaped your life?Do you have any habits such as journaling, meditation, exercise, that make you feel more balanced for your day-to-day activities?You are at the very beginning of your mission to make parent's lives easier at Maple. What do you think is the success threshold for Maple, what is your long-term vision?Is there something that you started doing recently that has significantly improved your life?Is there something that you think is true, but others don't? Michael, thanks for joining us. The conversation was great, and I'm sure listeners will find it extremely insightful.
55 min
15. Cameron Sepah (Maximus)
Today I'll chat with Dr. Cameron Sepah. Cam is not an ordinary founder. Cameron Sepah holds a B.A. in Cognitive Neuroscience from Harvard and a Ph.D. in Clinical Psychology from UCLA. He's a Clinical Professor at UCSF, where he trains psychiatrists to treat patients with ACT, an evidence-based therapy. Also, he's an executive psychologist, and he coaches CEOs and VCs to change behaviors and optimize health and performance. Besides, he popularized dopamine fasting, has helped start 3 startups and was a Venture Capital Investor at Trinity Venture and Magi Ventures. Today, Cameron is an Advisor to 8VC. Recently, Cam founded Maximus, a consumer health company that provides men with content, community, and clinical support to optimize them in mind and body. Maximus has raised $5M from Silicon Valley goats such as Founders Fund and 8VC as well as leading angel investors and operators from Bulletproof, Tinder, Coinbase, Daily Stoic, and Shopify. I also led an investment in Maximus when I was at my previous firm. In my conversation with Cameron we discussed his experience studying Cognitive Neuroscience at Harvard, his career before founding Maximus, his company and more. Here are some questions I asked Cameron during our conversation: What made you choose Cognitive Neuroscience at Harvard? Were you interested in human behavior growing up?You went from being a scientist to start working in technology. When was the moment it clicked and you felt that moving to San Francisco would be interesting to pursue your career?What were some of the most interesting or important experiences, now that you are building Maximus, that you took from that hypergrowth through Omada?After leaving Omada you started a company in the keto nutrition space before founding Maximus. However, you sold it. How was your experience with that?While you were talking I was thinking what's going to happen when we have kids. How are we going to raise them in the correct way? What do you think about this?Was there a moment in your life,  when you realized that you needed to make Maximus  your mission?If you want to become a customer or learn more about the community what is the Maximus protocol? What does Maximus provide?
1 hora 35 min
14. Adhemar Milani Neto (Kovi)
Adhemar Milani Neto is the Founder and CEO of Kovi, a company that enables a more efficient, all-inclusive, and flexible car rental for on-demand drivers in LATAM. They have pioneered an asset-light model in the car rental industry that generates more value both to their partners and suppliers. Kovi is backed by leading global investors such as Valor Capital Group, Monashees, GFC, ONEVC, Maya Capital, YCombinator, Shift and has raised more than $160M to date. Previously, Adhemar was a general manager at 99 (acquired by Didi Chuxing), a strategy consultant at Bain & Company, and worked at International Paper and BOSCH. He's passionate about purpose-driven entrepreneurship and serves as an advisor to several early-stage companies. Adhemar is also married to Natasha and together they have a dog called Simba. In my conversation with Adhemar we discussed his childhood, his experience working at traditional companies, social media and more. Here are some of the questions I asked Adhemar during our conversation: Let's go back to your childhood. When you were 12 years old, you were living in the U.S. because of your father's work. How do you think this experience of living abroad at such an early age shaped your personality?Technology was part of your career when you finished engineering in college. After graduating, you went to work for BOSCH and International Paper. What made you think this was the type of job that you wanted when you were right out of school?You are not really active on social media like Instagram or Twitter. Is there a reason for that?After working at some traditional companies, you decided to go to business school. This is a very traditional path that is not usually taken by founders. What was behind the decision to go back to studying?At the time, you won the INSEAD Entrepreneurship Bootcamp and Venture Competition with an asset optimization idea: OptiTruck. Eventually, you saw that CargoX was growing in Brazil, and gave up the idea. What did you learn about startups and fundraising with OptiTruck?After coming back from your MBA in INSEAD, you went on vacation in Southern France and decided to join Bain & Company. I'm always very curious to understand why people choose consulting or banking. What was the thinking behind joining a consulting company?What have you learned from Chinese culture? How was it to work at  99 in the two different periods of the company's history, pre Didi Chuxing and post Didi Chuxing acquisition?You mentioned the massive opportunities within Kovi's market. When we think about it, there is financing, access, car ownership, and many others. Regarding opportunities, what are your thoughts on electrification and car subscription?We live in a world of very high levels of convenience. What do you think would be the perfect car subscription for someone to feel like their rental is their own car?Another topic that I wanted to talk about is your relationship with meditation and spirituality. What type of mindful practice do you keep and how do these things impact your life in general?Do you have a specific morning routine or just a few things that you have to do every day in the morning for your day to start right? I hope you liked this episode! Make sure to subscribe to the podcast on Spotify and leave us feedback. I'm curious to find out what you learned the most from this episode. If you want to stay in touch, you can follow me on Twitter and Instagram @pedrosorren. Also, you can subscribe to my newsletter and read my essays on pedrosorren.com.
1 hora 23 min
13. Michael Sidgmore (Broadhaven)
Michael has spent his career as a financial technology investor and operator focused on the financial services infrastructure, wealth management, and specialty finance sectors. Today, he's the Co-Founder and Partner at Broadhaven Ventures, where he focuses on sourcing, investing, and managing investments into early-stage FinTech companies globally. Prior to Broadhaven Ventures, he was a pre-product employee and SVP at iCapital Network, where he helped build the family office and RIA networks of the online investment platform that has over $75 billion in assets and has received $200 million in funding from investors including BlackRock, Blackstone, Carlyle, Goldman Sachs, and WestCap. In his spare time, Michael writes and talks about how and why alternative investments are going mainstream on Alt Goes Mainstream, a content platform he founded. Also, he's the co-founder of another content platform called Community x Capital, where he and Alexis Ohanian share conversations about the collision of community and capital. Michael has an impressive track record, and I could go on introducing him for hours. But now we'll deep dive on his trajectory. In my conversation with Michael we discussed his childhood, his experience as a soccer player, his career pivot to become an investor and more. Here are some of the questions I asked Michael during our conversation:Can you tell us a little about your childhood experience growing up outside of D.C. and your  first professional experience playing soccer? Also, can you tell us why you chose to pursue a different path after that at the London School of Economics?;After reading a book called Leaving Microsoft to Change the World by John Wood, you chose not to pursue a soccer career, cold e-mailed the author and started working at his company "Room to Read". Nowadays, how important do you think it is to have an authentic online presence so you can be in a position to generate value like you did by just cold emailing the author?You unfortunately lost your father at a young age, and mainly because you had a good relationship with him, it must have been difficult to deal with it. How did you deal with this important moment of your life?;Over the past decade, we witnessed a groundbreaking era of democratized access to alternative investments.. And, now, we have entered the most exciting wave of democratization of access to alternative investments: democratized access to investing in real things. How do you see the alternative investments market evolving in the next few years and decades?You had extensive experience at iCapital Network, a financial technology company connecting advisors and their high net worth investors to leading alternative investment. What do you think is the ideal percentage of capital allocation for high net worth individuals to alternative investments?When we first connected I shared with you an allocation on an investment because, differently from other VCs, you had that "Rambo" look on your face that made me feel we were very similar in a sense of hustling hard for results. Being on the two sides of the table as an investor and tech executive, how do you think a VC has to help founders make the best out of their businesses?;Maven, from Gagan Biyani, raised $750K from 479 investors on Republic before their $20M Series A led by Andreessen Horowitz. How do you picture the VC landscape changing after on-ramps, equity crowdfunding and companies like Republic democratizes access to the asset class?Thank you very much for an amazing conversation, Michael. If I may, I like to ask rapid fire questions. I'm very interested in a good morning routine. What does yours look like?
1 hora 48 min
12. Kevin Lee (Immi)11. Elizabeth Yin (Hustle Fund VC)
Today my guest is Elizabeth Yin, co-founder and General Partner at Hustle Fund, a pre-seed fund for software entrepreneurs. Previously, Elizabeth was a partner at 500 Startups where she invested in seed-stage companies and ran the Mountain View acceleration program. Prior to that, after leaving Google, Elizabeth co-founded and ran an ad tech company called LaunchBit, which was acquired in 2014 by BySellAds. Elizabeth has a BSEE from Stanford and an MBA from MIT Sloan. Elizabeth has reviewed over 20k startup pitches from around the world in the last few years and has helped numerous portfolio founders raise hundreds of millions of dollars. Her work and writing on startup fundraising have been featured in numerous publications including TechCrunch, Forbes, Huffington Post, BetaKit, and more. Welcome Elizabeth to the Inevitable Podcast! Here are the main topics from today's conversation: Elizabeth's experience growing up in Silicon Valley and her first contact with the "startup world" helping her best friend's cousin: Tony Hsieh, former CEO of Zappos. She also shares how Tony inspired her and those around him; How her time at Google teached her about politics at big techs and inspired her to become a founder at LaunchBit. And also, is this the path for most engineers at big tech?; Yin's journey on founding her own startup prior to the Lean Startup movement (without knowing how to raise money or even market a product), how learning from mistakes was a key part of that process, and the details around the exit; The path to the VC world (something she didn't expected) as a result of being a builder and wanting to find a bigger purpose, and also her vision on the acceleration scene for startups; What investor should look for on founders (and why most VCs get it wrong) and how investor can really be helpful and relevant for startups; The story behind fundraising for Hustle Fund VC and why it's a full-time job for the founders (no side projects here); Money is a commodity. Why should a founder looking to raise funds work with you? Elizabeth shares her unique view on that; And why we need to look beyond unconscious biases when analysing businesses and founders looking for investment.
1 hora 26 min
10. Marvin Liao (GAMEGROOVE)09. Rodrigo Teijeiro (RecargaPay)08. Alexandre Liuzzi (Remessa Online)07. John Cowgill (Costanoa)06. Jeff Williams (Altvia)05. Lucas Olmedo (Fligoo)