Drop The Mic with Jason Hunt

Dr. Jeremy Weisz, the host of the Inspired Insider podcast, has recorded over 1,000 episodes and built a legacy of connecting with industry leaders. In this episode of Drop The Mic, Dr. Weisz shares his insights on leveraging podcasting as a tool for mentorship, relationship building, and business growth. The discussion covers everything from the evolution of podcasting to embracing AI for efficiency, the importance of focus in business, and overcoming the shiny object syndrome. Dr. Weisz’s actionable tips and real-world examples make this episode a must-listen for entrepreneurs, marketers, and aspiring podcasters alike. Episode Highlights:[00:32] – The power of podcasting for mentorship and shortcuts to success[03:08] – How curiosity fuels effective podcasting and business growth[04:27] – Lessons learned from interviewing over 1,000 guests[06:40] – The human side of successful entrepreneurs[08:26] – Niche exploration: Why narrowing your focus matters[12:00] – Insights into longevity and lessons from the Blue Zones[14:27] – Is podcasting a saturated market? Dr. Weisz’s perspective[19:15] – Building a strong podcast support system[23:37] – Leveraging AI for podcasting efficiency and innovation[31:43] – Common challenges entrepreneurs face, from focus to lead generation[34:21] – Avoiding shiny object syndrome in a world of AI tools[37:15] – Advice for aspiring podcasters: Simplify and start Dr. Weisz’s expertise and approachable insights make this episode a valuable resource for anyone looking to elevate their podcasting game, navigate business challenges, and embrace the future of AI in content creation. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial  TikTok: https://www.tiktok.com/@jayhuntofficial  Twitter: https://twitter.com/jayhuntofficial  LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/  Website: https://jayhunt.social

Alex Melen is a digital marketing expert, entrepreneur, and co-founder of SmartSites, one of the largest digital agencies with a team of over 400. Known for his strategic approach to marketing, Alex shares insights on building a nimble agency, adapting to rapid industry changes, and the crucial role of authenticity in today’s noisy, AI-driven market. This episode delves into Alex’s approach to navigating the digital landscape—from his strategies for achieving a meaningful ROI at conferences to the importance of personal branding in a world where AI content and automated lead gen services are becoming commonplace. Alex offers advice on maintaining authenticity in client interactions, insights on leveraging AI effectively, and how adaptability has been key to his agency’s growth. [00:03] - Alex on traveling and speaking at international events[02:45] - Getting the most out of conferences and ROI tips[06:03] - The “trade show funnel” and engaging attendees authentically[08:28] - The challenges of measuring true ROI at conferences[10:18] - Personal branding vs. automated approaches in a crowded digital space[18:02] - Using AI effectively without sacrificing content quality[29:52] - How AI might disrupt search and the implications for businesses[35:00] - Why adaptability is the key to survival in a rapidly changing world[38:18] - Alex on avoiding spam tactics and the importance of authenticity[40:51] - The value of personal brand in a world of AI-driven interactions Alex also shares his views on the future of AI in marketing and why personal connections and human touchpoints will always hold unique value. Tune in for an in-depth look at navigating AI, conferences, and brand building in today’s digital era. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial  TikTok: https://www.tiktok.com/@jayhuntofficial  Twitter: https://twitter.com/jayhuntofficial  LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/  Website: https://jayhunt.social

Jeff Greenfield is a visionary in innovative marketing and growth strategies, with three decades of experience building and leading successful teams. Known for leveraging cutting-edge technology to elevate marketing efforts, Jeff shares his deep understanding of the intersection between strategy, technology, and entrepreneurship. This episode explores Jeff's journey through the evolution of marketing, the impact of new tech on strategic growth, and how businesses can stay ahead of the curve in a fast-changing digital landscape. It's a deep dive into harnessing technology to drive marketing innovation, practical insights on growth strategies, and the importance of adaptability in today’s business environment. Join us as Jeff shares expert advice on scaling businesses, integrating new marketing technologies, and the secrets behind sustainable growth in a competitive market. OUTLINE: Here are the timestamps for the episode: (00:00): Introduction to Jeff Greenfield(04:12): Jeff’s journey in marketing and technology(08:47): The role of innovation in modern marketing(14:20): Building and leading successful teams through change(20:30): How new technology is transforming marketing strategies(26:55): Practical growth strategies for businesses of all sizes(32:18): Staying ahead of the curve in a digital-first world(38:42): Advice for entrepreneurs navigating the future of marketing For anyone looking to elevate their marketing strategy with the latest in technology and innovation, this episode is a must-listen. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial  TikTok: https://www.tiktok.com/@jayhuntofficial  Twitter: https://twitter.com/jayhuntofficial  LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/  Website: https://jayhunt.social

Pete McPherson is an entrepreneur, AI strategist, and the founder of TopicalMap.ai, with a deep understanding of SEO and content strategy. With a background in building multiple SaaS products and over 75 websites, Pete shares his journey of trial and error in entrepreneurship, along with insights on AI’s role in SEO, creating topical authority, and scaling digital projects. Episode Highlights: [00:44] - Pete’s journey from accounting to becoming an entrepreneur.[05:56] - The failures that shaped Pete’s entrepreneurial career.[12:58] - Building resilience and avoiding the stress of failure.[23:13] - What is Topical Map AI and how it helps content creators.[26:41] - Understanding topical authority and its impact on SEO.[37:24] - The future of AI in content creation and SEO.[40:52] - How AI is transforming various aspects of life and business. Pete also offers valuable insights on how to pivot in business, how AI can streamline SEO research, and actionable tips for anyone looking to leverage AI and SEO strategies in their digital marketing efforts. This episode is packed with real-world advice and tools to help you grow your business through content strategy and AI integration. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social https://merged.ca

George Sutherland is an SEO recruitment specialist with a background in IT and a deep understanding of artificial intelligence. With extensive experience in helping companies find top SEO talent, George shares his insights on AI’s role in recruitment, maintaining human touch, and the future of digital workplaces. Episode Highlights: [00:01:30] - George’s journey from IT to becoming an SEO recruitment expert. [00:04:00] - The role of AI in modern recruitment. [00:07:00] - Differentiating tasks between AI and humans in hiring. [00:10:30] - How AI can streamline administrative tasks in recruitment. [00:14:00] - The importance of maintaining a human touch in hiring. [00:17:30] - Strategies for effectively finding SEO talent. [00:21:00] - Tips for navigating LinkedIn and avoiding spam. [00:24:30] - The power of referrals in SEO recruitment. [00:27:30] - Challenges and limitations of using AI in recruitment. [00:30:00] - AI’s role in content creation and editing. [00:33:00] - Must-have tools for SEOs in 2024. [00:36:00] - Predictions for the future of AI in recruitment. George also delves into his personal experiences, offering valuable insights and practical advice for anyone involved in SEO, recruitment, or interested in the future of AI. This episode is filled with actionable strategies and real-world examples to help you navigate the evolving landscape of digital recruitment. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ YouTube Video: https://youtu.be/sTwlhT2otrg Website: https://jayhunt.social https://merged.ca

Ian Stanley is a marketing expert and stand-up comic known for his unique and engaging approach to email marketing. With a successful track record in helping businesses scale and increase their revenue, Ian shares his insights on email marketing, personal branding, and the future of digital marketing. Episode Highlights: [00:05:00] - Ian's journey from sales to becoming a renowned marketer. [00:10:00] - Mastering email marketing and writing compelling email copy. [00:15:00] - Overcoming major career challenges. [00:20:00] - The importance of building a personal brand. [00:25:00] - Creating engaging content that resonates with audiences. [00:30:00] - Strategies for scaling your business using digital marketing. [00:35:00] - Emerging trends and the future of marketing. [00:40:00] - The role of fun and creativity in marketing efforts. Ian also touches on his personal journey, offering valuable insights and actionable advice for both seasoned marketers and newcomers alike. This episode is packed with strategies and personal anecdotes that illuminate the path to success in a rapidly evolving digital landscape. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ YouTube Video: https://youtu.be/3nAnirNLxjU Website: https://jayhunt.social https://merged.ca

Jitendra Vaswani is a visionary in digital marketing and a key influencer in the SEO and affiliate marketing spheres. Known for his vibrant stage presence and deep industry knowledge, Jitendra shares cutting-edge insights into how AI is revolutionizing SEO practices, the importance of the human touch in AI-generated content, and the future of digital marketing. Episode Highlights: [00:01:12] - Recent upheavals in SEO due to AI advancements.[00:02:42] - The impact of Google's algorithm changes on AI-generated content.[00:04:11] - The transition from copywriters to copy editors in the SEO industry.[00:19:16] - The evolving role of AI in creating efficient content strategies.[00:21:34] - PR strategies and how they integrate with overall marketing efforts.[00:29:39] - Advice for small to medium-sized businesses on adapting to AI.[00:35:16] - The indispensable role of human interaction in customer support. Jitendra also touches on his personal journey from starting in a small town to becoming a globally recognized marketer and the importance of networking in growing one’s business. Whether you're a seasoned SEO professional or just dipping your toes into digital marketing, this episode is packed with valuable strategies and personal anecdotes that illuminate the path to success in a rapidly changing digital landscape. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ YouTube Video: https://youtu.be/3nAnirNLxjU Website: https://jayhunt.social https://merged.ca

Charles Floate is a prominent SEO strategist and digital innovator. Charles dives deep into his groundbreaking strategies for mastering SEO and his proactive approach to leveraging artificial intelligence for digital marketing. Episode Highlights: [00:10:44] - Charles shares his dynamic approach to project management and recounts the rapid execution of launching a new event tailored for Black Hat SEOs.[00:18:40] - Discussion on how AI is transforming roles within SEO, turning traditional copywriters into editors of AI-generated content.[00:21:12] - A brief interlude highlighting the benefits of Cuppa, an AI-powered content generation tool that has revolutionized SEO practices.[00:26:46] - Charles discusses the rapid advancements in AI, urging professionals to stay informed through continuous learning and adaptation.[00:29:26] - Debunking the myth that "SEO is dead," Charles argues for the expanding scope of SEO beyond Google, illustrating its critical role in platforms like Amazon. Charles also sheds light on the significance of face-to-face interactions in building business relationships and the impact of AI on various workforce roles. Whether you're a seasoned marketer or a newcomer to the digital space, this episode offers a wealth of knowledge and practical insights on thriving in an AI-enhanced SEO landscape. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social

Maor Benaim, known widely as "The Wolf" in the digital marketing realm, is a master of media buying and programmatic advertising. Renowned for his innovative strategies, Maor has steered multimillion-dollar campaigns to spectacular returns, distinguishing himself in a highly competitive industry. This episode of Drop The Mic delves into Maor's publication, "Unleash Your Inner Wolf," and explores his extensive background in digital marketing. It's a deep dive into the mental and emotional rigours of the industry, the allure and dangers of rapid financial success, and the critical importance of maintaining one's integrity amid rapid growth. Join me as Maor shares his profound insights on thriving not just in marketing, but in navigating the complexities of business and personal growth. OUTLINE: Here are the timestamps for the episode: (01:49): Experiencing the unique culture of digital marketing conferences(02:55): Discussing youth, innovation, and big money in digital marketing(04:29): The psychological challenges in digital marketing(06:15): The allure and pitfalls of quick financial success(08:04): Avoiding 'fake gurus' and finding genuine mentors(12:29): The importance of building a personal brand in digital marketing(19:10): Commercial break with introduction to Kappa optimization tools(21:17): The psychological aspects of business and success(29:24): From band frontman to marketing professor: A personal journey(31:07): Overcoming personal fears to achieve professional growth(38:41): Cutting through the noise in the digital space(42:50): Approaching potential business relationships effectively For those looking to navigate the digital marketing landscape with finesse and foresight, this episode offers essential insights and strategies for success. Tune in to harness the innovative tactics and deep understanding of an industry leader. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video link: https://youtu.be/u_4c8cuP3Pw

Hailing from Canada and making significant waves internationally, Chris's journey from aspiring marketer to a beacon of creativity and innovation in Copenhagen is nothing short of inspiring. His adeptness at navigating the digital landscape has not only set new benchmarks but also paved the way for others to follow. Join us as Chris AKA Kubby unravels the essence of monetizing creativity in a digital world that constantly craves authenticity and value. From the intricacies of building a digital agency from scratch to the pivotal role of audience engagement in today's content-saturated environment, this episode is a treasure trove of insights for marketers, entrepreneurs, and digital specialists alike. OUTLINE: (00:00): Warm introduction to Chris Kubbernus and a dive into his unique surname origins.(02:35): Chris's international journey from Canada to Copenhagen and his venture into digital marketing.(05:20): The pivotal moments of starting his agency amidst personal challenges.(08:55): Insight into the dynamics of content creation, audience engagement, and the evolution of digital platforms.(13:30): The critical shift from broad influencer strategies to focused, value-driven content.(18:47): Navigating the complexities of maintaining a healthy work-life balance amidst the hustle culture.(23:08): Effective strategies for monetizing creativity and leveraging personal talents in the digital domain.(28:12): The undeniable impact of AI on the future of content creation and digital marketing strategies.(33:45): The importance of adaptability and resilience in the rapidly changing digital landscape.(38:19): Closing thoughts and actionable advice for aspiring digital marketers and content creators. For anyone seeking to understand the nuances of digital marketing, leveraging creativity for business growth, and the profound impact of AI on the industry, this episode with Chris Kubbernus is an indispensable listen. Dive in for a masterclass in navigating the digital age with grace, innovation, and strategic prowess. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social Youtube Video Link: https://youtu.be/AqzjVk6YDJU

Scott Clary is a luminary in sales, marketing, and the strategic use of AI to transform business operations. With his extensive experience helming the Success Story podcast, contributing to Forbes, and penning 'Your Epic Book Launch,' Clary offers unparalleled insights into leveraging technology to enhance business strategies, the future of content creation, and cultivating durable brands. This episode delves into Clary's journey from a conservative approach in his career to becoming a vanguard in sales and marketing, underlining his methodologies for utilizing AI in content generation and personalizing sales outreach. OUTLINE: Here are the timestamps for the episode: (00:00): Introduction to Scott Clary(07:36): Insights into audience growth for the Success Story podcast(13:20): Strategies for building community and trust(23:13): Personalizing the sales process and relationship building(27:04): Utilizing AI for enhancing sales and marketing strategies(33:42): Tactics for growing an audience on social media platforms For anyone looking to navigate the intricate world of sales, marketing, and the innovative application of AI, this episode is a treasure trove of wisdom and actionable strategies from one of the industry's best, Scott Clary. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video: https://youtu.be/DqC5Z3F1COo

Anna Gita, CEO of MaxWeb, dives deep into the world of affiliate marketing, sharing her unexpected journey from a corporate path in America to becoming a pioneer in the affiliate marketing industry. Her story begins with a move back to Romania, a chance meeting that led her into affiliate marketing, and the subsequent founding of MaxWeb to address gaps in the affiliate network market. Anna's narrative unfolds through her strategic vision, focusing on traffic understanding to ensure offer success and the personal joys and challenges of working from Transylvania. She discusses MaxWeb's approach to employee incentives through travel opportunities, the utilization of ChatGPT for enhancing communication, and the importance of community building and thoughtful gifting in affiliate relationships. The conversation then shifts to the future of affiliate marketing in an AI-driven world, the meticulous process behind selecting offers for MaxWeb, and sage advice for new affiliates on choosing niches and the importance of building genuine relationships within the community. (00:01:35.400) - Anna’s transition into affiliate marketing(00:04:03.680) - Founding of MaxWeb and identifying market needs(05:45) - Life and business in Transylvania(10:01) - Travel as an incentive and employee representation at events(17:39) - Utilizing ChatGPT in business communications(24:29) - Building a community and the role of gifting in affiliate marketing(25:50) - The impact of AI on affiliate marketing’s future(38:03) - Selecting offers for MaxWeb and the criteria for product owners(41:03) - Advice for new affiliates on niche selection Whether you're diving into affiliate marketing, exploring the impact of AI on digital strategies, or seeking to understand the dynamics of successful online marketing, this episode offers invaluable insights from one of the industry's leading voices. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video link: https://youtu.be/ps59N_gQIkg

Craig Campbell is an SEO guru with over two decades of experience in shaping the digital marketing world. Craig unpacks his extensive experience, from initial website experiments to establishing himself as a leading SEO strategist and consultant. His journey through the intricacies of SEO, overcoming challenges in digital marketing agency management, and leveraging personal branding for online visibility are front and center. Craig discusses the transformative power of networking, his notable speaking engagements across the globe, and his hands-on approach to SEO that's kept him ahead in the game. With an eye on the future, he discusses how AI is revolutionizing content creation and SEO, sharing his strategies for buying and selling digital assets and the critical balance between AI-generated content and human editing for peak performance. (02:44) - Craig’s experience at different events (03:45) - The challenges of speaking in front of different audience sizes (04:38) - Craig’s journey into SEO (10:44) - The struggles with delegation and micromanagement (13:34) - Conversation on mindset and success (18:28) - Buying and selling digital assets (19:06) - When to sell digital assets (23:31) - The impact of artificial intelligence on business (28:59) - The use of AI in content creation (39:09) - Final thoughts on AI and future goals Whether you're a seasoned marketer, a budding SEO enthusiast, or simply captivated by the digital world's dynamics, this episode is a must-listen. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video link: https://youtube.com/playlist?list=PLztu2KjZ8n_TM09bOz-vm1KkIwuoERcKC&si=BdJ4gbFpo4AxEehR

Dennis Yu is a digital marketing virtuoso, renowned for his expertise and mentorship in the field. Dennis shares insights from his extensive career, highlighting collaborations with clients like the Golden State Warriors and Nike, and his pioneering work in social media marketing and data analysis. He explains the power of niche specialization, the effectiveness of the "Dollar a Day" strategy, and the evolving role of AI in marketing. From his early days navigating controversies on Facebook to speaking at global conferences, Dennis's journey offers invaluable lessons on adapting and thriving in the digital space. This discussion provides a roadmap for leveraging AI and innovative strategies in marketing, emphasizing the importance of authenticity and strategic thinking in today’s fast-paced digital landscape. Timestamps: (05:31) - Dennis Yu's Speaking Experiences (06:14) - The Importance of Niching Down in Marketing (10:50) - AI in Marketing and the Rise of Personalized Agents (25:42) - The Relevance of the Dollar a Day Strategy (32:46) - Ad Strategies: TikTok vs. Other Platforms (37:57) - Financial Freedom Movement and the Future of AI Dive into this compelling conversation that bridges the gap between current digital marketing trends and the future of the industry. Whether you're a marketing professional, a business owner, or simply intrigued by the power of digital strategies, this episode offers a treasure trove of insights and foresight into the ever-evolving world of marketing. Listen to Jason's first conversation with Dennis Yu on The Merged Marketing Podcast. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video link: https://youtu.be/A7NnrumPvq8

Brendan Kane is a virtuoso in viral content and digital strategy. With a history of elevating major brands such as MTV & IKEA and celebrities such as Taylor Swift & Rihanna online, Kane brings unmatched insight into the dynamics of social media virality. This episode traverses Kane's journey from the film industry to pioneering influencer campaigns, highlighting his innovative approach to digital marketing. It's a deep dive into creating content that captivates, the evolution of social media, and mastering the algorithms that drive online visibility. Join us as Brendan shares his expert strategies for standing out in the digital crowd, leveraging AI, and engaging audiences with powerful storytelling. OUTLINE: Here are the timestamps for the episode: (00:00): Introduction to Brendan Kane(03:34): Kane's transition from film to social media(10:01): Collaborations with NHL and major brands(16:05): Impact of AI on content creation(21:41): The Hook Point Model for viral content(27:39): Engaging audiences with visual metaphors For a roadmap to digital success and a masterclass in content creation, this episode is an essential listen for marketers and creators alike. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial  TikTok: https://www.tiktok.com/@jayhuntofficial  Twitter: https://twitter.com/jayhuntofficial  LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/  Website: https://jayhunt.social YouTube Video link: https://youtu.be/EbzUgy2Dsp4

In episode 200 of the Merged Marketing Podcast, Jason and Dave discuss the importance of diversification in marketing strategies. They highlight the ever-changing landscape of digital marketing and the need for businesses to stand out and separate themselves from the competition. They emphasize the value of testing different platforms, creative elements, and messaging to find what works best for each business. They also stress the importance of tracking metrics and using data to make informed decisions. The hosts share their own experiences and insights gained from running their agency and working with clients. Chapters: The Noisy Marketing Landscape (01:05) Reflecting on 200 Episodes (01:23) Unique Takeaways from Each Episode (02:09) Diversification in Marketing (03:15) Merging Companies for a Comprehensive Approach (07:14) Adapting Marketing Strategies (09:12) Identifying the Right Marketing Platform (10:57) Testing and Analyzing Campaigns (13:26) Understanding Audience Behavior with Meta Data (17:03) Feeding the Funnel for Successful Marketing (18:25) Balancing Different Marketing Strategies (19:54) Creative Elements in Marketing (22:17) The Advantage of Still Image Ads (25:58) The Importance of Testing in Marketing Campaigns (29:00) The Importance of Diversification in Marketing Strategy: Insights from Episode 200 of the Merged Marketing Podcast In Episode 200 of the Merged Marketing Podcast, we delve into the ever-evolving landscape of digital marketing and the importance of diversification in marketing strategy. As the marketing industry becomes increasingly noisy and competitive, it is crucial for businesses to find ways to stand out and separate themselves from the competition. This episode not only reflects on the journey of the Merged Marketing Podcast but also provides valuable insights into the current state of digital marketing and how businesses can diversify their marketing strategies to achieve success. The Changing Landscape of Marketing Over the past decade, the marketing industry has undergone significant changes. The rise of digital advertising and the proliferation of social media platforms have transformed the way businesses reach and engage with their target audience. As a result, marketers and business owners have had to adapt and evolve their strategies to keep up with the ever-changing landscape. Dave highlights the importance of recognizing that there is no one-size-fits-all solution in marketing. In the early days, many marketers and business owners would focus on one specific marketing tactic or platform, believing it to be the golden ticket to success. However, as the industry has evolved, it has become clear that a diversified approach is necessary to effectively reach and engage with consumers. The Value of Testing and Data One of the key takeaways from the Merged Marketing Podcast is the importance of testing and data-driven decision-making. Jason emphasizes the need for businesses to constantly test different marketing strategies and tactics to determine what works best for their specific audience and industry. By conducting thorough testing, businesses can gather valuable data and insights that inform their marketing campaigns. The Power of Diversification The core message of this episode is the importance of diversification in marketing strategy. Jason and Dave stress the need for businesses to explore and leverage multiple marketing channels and tactics to reach their target audience effectively. By diversifying their marketing efforts, businesses can increase their chances of standing out in a crowded marketplace and connecting with their audience meaningfully.

Dive into this enlightening episode of the Merged Marketing Podcast as we sit down with Keenya Kelly, the renowned Vertical Video Strategist who transformed her business using the power of TikTok. Keenya shares her insider secrets on leveraging TikTok for unparalleled business growth, lead generation, and brand visibility. From understanding TikTok's unique algorithm to crafting content that resonates with your target audience, Keenya breaks down the strategies that led to her own digital success. Whether you're TikTok-curious or looking to elevate your existing presence, this episode is packed with actionable insights that can revolutionize your business approach. Discover why TikTok is more than just dance challenges and how it can be a game-changer for your brand. If you're aiming to stay ahead in the digital landscape, this conversation with Keenya Kelly is a must-listen. Tune in and get ready to transform your business with the TikTok magic!

In the episode "198 - Mastering B2B PR: Insights and Strategies with Michelle Garrett", listeners are set to embark on an insightful journey exploring the nuances of B2B PR with expert Michelle Garrett. Michelle's move from the bustling Bay Area to Columbus, Ohio, hints at a rich backstory that listeners would be eager to uncover. As Michelle prepares to delve into her history and what propelled her into the PR domain, listeners can anticipate gaining a deeper understanding of the PR landscape, peppered with personal experiences and valuable strategies. This episode seems poised to offer a blend of personal narratives and expert insights, making it a potentially enriching listen for individuals keen on mastering B2B PR strategies.

Have you taken advantage of the revolutionary iOS 14 Playbook to drive explosive growth for your business? In today’s digital world, the role of emerging technologies in the digital marketing landscape cannot be overstated. In episode 197 today, we are privileged to host Kyle Hoffman to successfully discuss navigating the post-iOS 14 world.  Kyle’s marketing career background: He has been in the marketing space for quite some time now, having started at a performance agency before transitioning to paid media and as a fractional CMO for a number of brands. As a fractional CMO, he helped companies make sound marketing decisions and drive strategy. He ensures strategy alignment with the company’s vision through the cooperation of the marketing and sales departments. How he helped Wello Sock Brand to succeed: In October 2021, they launched Wello officially as a product-based brand after splitting from the mother company. Wello seized the opportunity of the existing gap in the compression socks market. Previously, customers were medically prescribed to wear compression socks neither found them fun, comfortable, or colorful. Consequently, Kyle came in to build the brand from the ground up and achieve function growth. With over 100,000 customers at present, Kyle projects that Wello is on track to sell over 1 million pairs of socks in 2023. Marketing changes in the post-iOS 14 playbook: Our guest expert today reckons that the marketing landscape experienced major shifts following the launch of iOS 14. He says that iOS 14 placed the burden on the creative, shifting from technical media buying to technical, creative development. As such, companies had to be highly purposeful and creative with development and testing the creative. He explains the testing method for a campaign to figure out what is working. Kyle says they tag a given element of creativity, especially mashed-up user-generated content, with the label. They integrate various modular assets that form a rich database that is tested to determine what is working and what areas need improvement. He attributes 80% of their content to style user-generated content because of the large network of content creators.  Time codes (0:09) Introduction of today’s topic and guest expert(0:42) Kyle’s marketing career background(03:07) How he helped Wello Sock Brand to success(07:28) Marketing changes in the post-iOS 14 playbook(13:22) How DTC brands can adapt in the post-iOS era(16:22) Best practice metrics for success(18:19) Trends in the digital landscape in the post-iOS 14(21:51) Kyle and his company’s contact information(22:55) Kyle’s choice of brand representative

In episode 196 today, we discuss harnessing user-generated content's power to grow your brand. Our subject matter expert today is Ashley Wright, from London, UK.  Ashley’s marketing career background: He has been in marketing for the last 18 years. He gained vast digital marketing experience by dealing with big brands like Adidas, Reebok, and American Airlines. This helped his entrepreneurial spirit and thus, he launched his own marketing agency.  What he did for the big brands: Over a period of six years, Ashley harnessed the power of user-generated content to grow such big brands as Adidas, Reebok, and American Airlines. Working at Adidas, Ashley specialized in digital marketing for European markets, especially the UK. He dealt with large-budget paid socials and brand awareness, often spending between 8-10 million euros a month for marketing efforts. He also handled product launches and pushed the product to grow their sales. Trends in paid ad space today: Our subject matter expert reckons that the growth in technology has brought about a big shift in the way of doing things. He argues that the advent of artificial intelligence has grown the capacity of individuals and businesses to harness the power of user-generated content for growth of their brands. Going forward, Ashley says that the digital marketing space will become increasingly competitive. The number of marketers on social paid platforms responsible for many user-generated content that compete for user attention.  Time codes  (0:06) Introduction of today’s topic and guest expert(0:35) Ashley’s marketing career background(01:40) What he did for the big brands(03:22) Trends in paid ad space today(05:14) Why direct consumer brands are struggling today(09:54) What makes a brand’s user-generated content stand out. (11:47) Best practices for testing what is working(14:13) What is user-generated content (UGC)(19:16) Best practices for user-generated content on social media(25:19) Ashley’s choice of his brand representative