ep. 123 Standing Out in a Sea of Sameness: How to Connect with Your Audience w/ Emmy Award Winner Mariana Henninger

Sales & Social Podcast

06-11-2023 • 23 min

My guest today is the incredible Mariana Henninger. Mariana is a national Emmy award-winning documentary film director, producer and DP. Her work focuses on intimate and visual character-centric documentary films, and exploring the vast range of the human experience, with a focus on stories of emotional crossroads.

Find her on Instagram (@marianahenninger) and occasionally Twitter (@thisismariana) and LinkedIn here. Reach her by email at marianahenninger-at-gmail.

We are talking all about the importance of connecting with your audience on a human level, rather than following a script or template. It's all about showing up as yourself and sharing your expertise authentically.

[00:03:20] Building Know, Like, and Trust.

[00:04:02] Bragging about expertise.

[00:08:06] Connecting with your audience.

[00:11:00] Not showing up consistently.

[00:14:07] Understanding your audience.

[00:16:26] Who are you?

[00:19:34] Investing in brand videos.


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