Do you want to make a living as a YouTuber, podcaster or blogger? Or build a creative agency? There are two key questions to ask yourself: What are your really good at or knowledeable about? Is there a group of people interested in this particular skill or topic? Rael Bricker, keynote speaker and serial entrepreneur, applies his business excellence approach to creative industries in this episode. Find out how to identify your talent, align it with your purpose, while understanding the importance of market demand for scaling your business, growing it faster without spending more time or money.