Episode Notes In this episode of the Smart Economy Podcast, we speak with Holly Wood, Director of Business Development at Boson Protocol. Topics discussed include working with grassroots creatives and big brands, how Web3 launches have similar vibes to brand launches for verticals like streetwear, the prevalence of in-house Web3 teams and staff at big brands, and phygitals/digi-physical items. To stay in the loop, subscribe to our YouTube channel and follow us on Twitter and TikTok.