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Episode 430. Simply Put. Why Clear Messages WIN and How to Design Them with Ben Guttmann

Becoming Your Best | The Principles of Highly Successful Leaders

14-05-2024 • 28 min

Have you ever wondered why certain TV commercials, political campaign slogans, or advertisements stuck in your head and a million others simply went through you from ear to ear?


In this episode, Ben Guttmann teaches us the secrets behind clear messaging and how to become better communicators. Ben is a Marketing Entrepreneur, Educator, and Author. He is the Principal at Unisphere Ideas, teaches marketing at the nation's largest business school, and authored one of the best books ever written on messaging, "Simply Put: Why Clear Messages Win―and How to Design Them." Right after college, Ben built, ran for over 10 years, and sold an award-winning marketing agency, Digital Natives Group. Still, his desire to share his communication skills and altruistic nature spoke louder and led him to start consulting, speaking internationally, and writing a book.


Throughout this episode, the author of "Simply Put," shares the five principles of becoming a clear communicator, his experiences building, running, and then selling his award-winning marketing agency, and practical tips you can start doing today to improve your communication skills. Ben also teaches how to close the gap between simple and complex messaging, marketing, and sales strategies, explains the importance of embracing constraints to improve creativity and innovation, and more.


Tune in to Episode 430 of Becoming Your Best and learn how to create a sharp, authentic, and empathetic communication style, allowing you to turn your ideas into an invitation that people can't refuse.


Some Questions I Ask:

  • Why do so many of us struggle with communicating effectively? (6:10)
  • How can we use this concept to better connect with our audience? (14:00)


In This Episode, You Will Learn:

  • A bit about Ben's background and turning points that significantly impacted him (2:30)
  • Ben's five principles to turn your messages clearer (9:20)
  • How asking "So, what?" can help us communicate more effectively (12:20)
  • Ben shares practical tools for becoming better communicators (19:40)


Connect with Ben Guttmann:


Becoming Your Best Resources:


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