Calling DIBS

Kirstin Appelt

Join host Kirstin Appelt, Research Director of UBC Decision Insights for Business & Society (UBC-DIBS), as she interviews Behavioural Insights enthusiasts and experts from BC and beyond to explore:

how BI is being used to tackle societal and planetary challenges,
how BI skills are used across sectors,
how BI intersects with other fields,
how to conduct BI projects,
and how BI is advancing with new research.

Liner notes: Calling DIBS is recorded and edited on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh). Calling DIBS is edited by Rishad Habib, Siobhan Cook, Isabella Jaramillo, Parnian Ashrafi, Kashish Khatri, Olin Becker, and Kirstin Appelt. Intro and outro music are excerpts from “resonance” by airtone (2020; http://ccmixter.org/files/airtone/61321), licensed under Creative Commons Attribution Noncommercial (3.0). New episodes are posted regularly September-May.

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Behaviourally Informed Organizations: Helping People & Advancing BI (Episode 90)

Behaviourally Informed Organizations: Helping People & Advancing BI (Episode 90)

Dilip Soman, Professor of Marketing at the University of Toronto's Rotman School of Management, & Bing Feng, Manager of Behavioural Finance at TD Wealth.Dilip Soman and Bing Feng share the story of how BEAR's Behaviourally Informed Organizations partnership has both impacted people's day-to-day lives and advanced the field of behavioural science. Dilip and Bing tell us about a research project that increased organ donations in Ontario while building credibility for BI in Canada, and another project that increased retirement savings in Mexico while pushing BI to design for different types of people.

Episódios

Behaviourally Informed Organizations: Helping People & Advancing BI (Episode 90)

Behaviourally Informed Organizations: Helping People & Advancing BI (Episode 90)

Dilip Soman, Professor of Marketing at the University of Toronto's Rotman School of Management, & Bing Feng, Manager of Behavioural Finance at TD Wealth.Dilip Soman and Bing Feng share the story of how BEAR's Behaviourally Informed Organizations partnership has both impacted people's day-to-day lives and advanced the field of behavioural science. Dilip and Bing tell us about a research project that increased organ donations in Ontario while building credibility for BI in Canada, and another project that increased retirement savings in Mexico while pushing BI to design for different types of people.

Technical Systems, Human Behaviours (Episode 89)

Technical Systems, Human Behaviours (Episode 89)

Rachel Yang, Senior Behavioural Scientist with Technical Safety BC.Rachel Yang rejoins the podcast to provide updates on how Technical Safety BC is integrating behavioural insights into their vision of "Safe technical systems. Everywhere." Rachel shares two examples: a project encouraging contractors to comply with new regulations, and a project encouraging skiers to ride chairlifts more safely. Throughout, Rachel weaves in takeaways about linking results to organizational mandates and tracking projects' ripple effects.

Using BI in Service Design, Knowledge Management, Quality Assurance, & Training (Episode 88)

Using BI in Service Design, Knowledge Management, Quality Assurance, & Training (Episode 88)

Kerstin Behrens-Bolt, Manager of Knowledge Management, Training, and Quality Assurance with the BC Ministry of Citizens’ Services.Kerstin Behrens-Bolt walks us through some of the intersections between service design and behavioural insights, including their shared goal of helping people. Kerstin also happens to have a fantastic eye for opportunities to use BI. She shares some of the opportunities she sees for including BI in the design of services, how knowledge is managed and shared, how quality is assured, how training is delivered, and more.

Is Social Marketing BS (Behavioural Science)? (Episode 87)

Is Social Marketing BS (Behavioural Science)? (Episode 87)

Shellee Ritzman, Division Manager for Corporate Communications with Metro Vancouver.Shellee Ritzman joins the podcast to help us explore the overlap between social marketing and behavioural insights. We discuss their shared goal of understanding and changing behaviour for good, their different approaches to measurement and evaluation, and our hopes for a future where the two fields come together to maximize positive impact. Shellee also shares opportunities and challenges for using BI in corporate communications.

Opinion Research & BI in Government (Episode 86)

Opinion Research & BI in Government (Episode 86)

Brent Novikoff, Public Opinion Research Advisor with the Government of Canada.Building on his background in market research and public opinion research, Brent Novikoff helps us explore those fields, their intersections with BI, and opportunities to use BI in different roles. Brent also shares his takeaways from the Advanced Professional Certificate in BI, including the importance of ethics and the impact of removing barriers. Throughout the episode, we discuss a number of ways BI either is used or can be used to make life easier.

The Role of BI in the Water Crisis (Episode 85)

The Role of BI in the Water Crisis (Episode 85)

Alan Shapiro, Principal with Shapiro & Company.Alan Shapiro has spent a decade working on the climate crisis and the related, but distinct water crisis. In explaining some of the challenges within the water crisis and possible roles for behavioural science, Alan introduces the idea of changing not only individual-level behaviour and system-level factors, but also network-level behaviour. Alan also shares a few recent case studies about tackling persistent drought and reducing human-wildlife conflict.

The Power of Complementary Skills (Episode 84)

The Power of Complementary Skills (Episode 84)

Jeff Mackey-Murdock, Senior Manager, Organizational Change Management with the City of Vancouver.Jeff Mackey-Murdock brings a combination of skills to his role at the City of Vancouver. We talk about how powerful it is when folks add BI to their toolkits and leverage the complementary strengths of their various skills. Digging into BI specifically, Jeff shares the many opportunities and challenges for using BI in local government. He also tells us about some of the newer projects in the City of Vancouver's growing portfolio of BI case studies.

Using Mixed Methods to Strengthen BI (Episode 83)

Using Mixed Methods to Strengthen BI (Episode 83)

Rhiannon Mosher, Human-Centred Design Researcher with the Behavioural Science Office within the Public Health Agency of Canada. In our second episode on mixed methods, Rhiannon Mosher explains how mixed methods are a crucial part of an anti-racist, Indigenized practice of behavioural science. She shares the value of deep learning about people and their context and remembering that results don't always generalize across contexts. Rhiannon also underscores the importance of involving people in research that impacts them and working together to bridge different ways of knowing and being.

An Introduction to Mixed Methods (Episode 82)

An Introduction to Mixed Methods (Episode 82)

Rhiannon Mosher, Human-Centred Design Researcher with the Behavioural Science Office within the Public Health Agency of Canada. Rhiannon Mosher returns to the podcast for a two-episode series about mixed-methods approaches. In this first episode, Rhiannon defines qualitative methods, shares examples of qualitative techniques, and explains the importance of doing them well. She also walks through the benefits of mixing methods at each stage of a BI project from scoping to scaling. For further learning, she recommends Sam Ladner's Mixed Methods.

Using BI to Make the Healthy Choice the Easy Choice (Episode 81)

Using BI to Make the Healthy Choice the Easy Choice (Episode 81)

Meghan Martin, Regional Immunization Leader working in Population and Public Health. Meghan Martin discusses how the intersection of behavioural science and public health draws on the longstanding public health mantra: "make the healthy choice the easy choice". Meghan shares recent examples of how BI is influencing public health practice, including work on the pandemic response, legal substances, and childhood immunizations. She also talks about opportunities ahead, including reducing sludge and tailoring to meet the needs of different populations.

The ABCDEs of Indigenizing Behavioural Science (Episode 80)

The ABCDEs of Indigenizing Behavioural Science (Episode 80)

Stephanie Papik, the Moose Hide Campaign Society’s Director for the Public Service. Stephanie Papik returns to share how we can work together to simultaneously Indigenize behavioural science and use Indigenized behavioural science to tackle issues impacting Indigenous peoples. Stephanie discusses the power of two-eyed seeing and the ABCDE framework, which encourages us to consider our Assumptions, who we've left Behind, who've we Consulted, what's the Data, and are the outcomes Equitable? Visit our new wiki page for more resources: https://blogs.ubc.ca/biwiki/anti-racism/

A Humble Approach to Behaviour Change (Episode 79)

A Humble Approach to Behaviour Change (Episode 79)

Lindsay Miles-Pickup, Methods Specialist with the BC Behavioural Insights Group (BC BIG).In part two of this two-episode series inspired by Michael Hallsworth's "Manifesto for Applying Behavioural Science", Lindsay Miles-Pickup and I continue our conversation about the evolution of the practice of behavioural insights. In this episode, Lindsay walks us through a recent BC BIG project on active transportation to illustrate how BI can be used as a lens and why it's important to take humility to heart.

The Evolving Practice of Behavioural Insights (Episode 78)

The Evolving Practice of Behavioural Insights (Episode 78)

Lindsay Miles-Pickup, Methods Specialist with the BC Behavioural Insights Group (BC BIG).In part one of this two-episode series inspired by Michael Hallsworth's "Manifesto for Applying Behavioural Science", Lindsay Miles-Pickup returns to the podcast to talk about how the practice of behavioural insights is changing and improving. Lindsay uses a recent project with BC Transplant on organ donation to illustrate how BC BIG has evolved how they scope projects, design evaluations, and analyze and interpret the resulting data.

How to Make BI Projects & Partnerships Work (Episode 77)

How to Make BI Projects & Partnerships Work (Episode 77)

Ammaarah Martinus, Senior Program Office at UNESCO MGIEP.Ammaarah Martinus has applied BI in large organizations based in South Africa and India. Ammaarah shares how starting small, but strong helps build the necessary BI appetite and awareness for project success. She also shares other key requirements for rewarding BI project partnerships, including having unlike minds at the table, being willing to learn from and about each other, and sharing the same definition of success.

BI in Canada, Across Sectors and Organizations (Episode 76)

BI in Canada, Across Sectors and Organizations (Episode 76)

Meera Paleja, Program Head for Investor Research and Behavioural Insights at the Ontario Securities Commission.Over the last decade, Meera Paleja has worked in academia, management consulting, and different levels of government. Drawing on her diverse experiences, Meera shares a high-level look at BI in Canada and walks us through the similarities and differences in BI challenges and methods across organizations and sectors. We also talk about the benefits of bringing BI academics and practitioners together to enrich each other's work.

Questioning Assumptions to Understand Values & Behaviour (Episode 75)

Questioning Assumptions to Understand Values & Behaviour (Episode 75)

Jordyn Hrenyk, Michif researcher & PhD candidate at Simon Fraser University. Jordyn Hrenyk uses her background in strategy and entrepreneurship to study behaviour, business, and society at both the micro and macro levels. Jordyn's research portfolio questions a variety of implicit and explicit assumptions, such as how values are communicated through everyday business decisions, how entrepreneurs impact one another and create market norms, how business concepts are taught, and who can learn from Indigenous business leaders.

Applying BI to Financial Planning Challenges (Episode 74)

Applying BI to Financial Planning Challenges (Episode 74)

Brett Cloutier, Senior Research Manager at ATB Financial.From the BI perspective, personal finance is a classic example of an intertemporal choice problem where spending tomorrow depends on planning and saving today. Brett Cloutier is a UX/CX researcher who has added this type of BI lens to his work exploring barriers and solutions for financial planning. We talk about the importance of financial plans, areas of opportunity for BI, and the value of using qualitative research to complement quantitative research.

Applying BI in Humanitarian Settings (Episode 73)

Applying BI in Humanitarian Settings (Episode 73)

Britt Titus, Behavioral Insights Lead with the International Rescue Committee (IRC).Britt Titus applies BI to wicked problems in humanitarian settings around the world. These problems and settings require modifications to the standard BI approach to problem-solving. Britt walks us through how her team at the IRC has expanded the problem scoping phase to spend time: (1) validating assumptions with a variety of involved parties and (2) identifying leverage points that maximize impact and feasibility.

How Behavioural Insights & Data Science Intersect (Episode 72)

How Behavioural Insights & Data Science Intersect (Episode 72)

Craig Hutton, Senior Behavioural Scientist with the BC Behavioural Insights Group (BC BIG).In a great BI project, the behavioural and decision sciences provide the questions and data science provides the tools to answer those questions. As someone who is both a data scientist and a behavioural scientist, Craig Hutton is the ideal person to talk us through similarities, differences, and complementarities between these fields. Craig also shares best practices for managing, analyzing, and communicating about data.

Applying BI to Community Services Challenges (Episode 71)

Applying BI to Community Services Challenges (Episode 71)

Brianne Kirkpatrick, Principal Advisor with BIT Canada, & Ansley Dawson, Senior Manager, Financial Empowerment Program at WoodGreen Community Services.Ansley Dawson and Brianne Kirkpatrick tell us about their joint work using BI to support folks on social assistance. We focus on the innovative Income Transition Project, which is free social worker counselling to help folks understand the financial process of transitioning to employment. This project is a great illustration of how scoping, evaluation, and scaling can be tackled in a complex problem involving multiple partners, datasets, and outcomes that matter.