When it comes to private school admission, your recruitment and re-recruitment efforts are paramount to your school’s long-term viability. Thinking strategically about your school’s opportunities and challenges is a must for Admission Directors. In this episode, Mary Yorke Oates, IAP-L (ISM Summer Institute Faculty Member and Director of Admissions at Charlotte Latin School, North Carolina) will present a big-picture view of how to build an effective team and develop a meaningful marketing strategy.