Altria recently introduced "Heat not burn" tobacco products in Atlanta, their first U.S. test market. This is the latest ploy big tobacco is using to hook people on nicotine. It’s so new it makes vaping seem like a thing of the past. These products come to the U.S. all the way from Japan, where they've become very popular.

In this episode, you’ll hear an interview conducted in Tokyo, where Dr. Reiko Saito of Jumonji University talks about the history of tobacco control activism in Japan, new smoking regulations passed in advance of the upcoming Olympic Games in Tokyo, and how these “Heat not Burn” products came to prominence in Japan. PLUS, Don Draper makes a guest appearance!