Shana Chu started her fashion career in a division we don't see on the runway: protective garments. Nonetheless, the challenges she faced as a garment technologist are the same we see across the high street all the way to haute couture: sizing inconsistency. The challenge of having cohesive and aligned sizing within a single brand, nevermind across the entire fashion industry, seems to be an ever evolving and expanding issue which costs the environment, brands and the end customer in the form of waste, lost profits and dissatisfaction.

Shana set out to tackle the problem of online returns, but later realised she wasn't addressing the root of the issue, which lay in the garment production itself. From her years visiting factory floors and seeing the misalignment from deisgner to production, she developed a platform that feeds information in real time, taking into account the composition of a textile to the environment of the room a garment is produced, all the way to any eventual dying processes that may impact the garment and how a garment will change after it has been washed. Shana explains why we're never the exact same size across our favourite brands, even when it comes to the same style of an item but in two different colours, and how she had her lightbulb moment while in the shower.

Shana recently announced a fundraise of €700,000, backed by Delta Partners, Enterprise Ireland and Haatch, to expand Tailr and tackle sizing inconsistency for designers, brands and manufacturers alike.

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