Ouça sem anúncios

Heat: The Luxury Mystery Box Backed by LVMH Luxury Ventures - Making Deadstock Desirable with co-Founders Mario Maher and Joe Wilkinson

Tech Powered Luxury

13-11-2023 • 57 min

Mario Maher and Joe Wilkinson are the co-founders and creative geniuses from Sheffield, England, behind the mystery box that's shaking up the luxury industry and tapping into the Male GenZ Market: Heat.

Heat launched in 2019 with a simple goal: to provide 3 luxury items to their customers through exclusive drops. From low-tech beginnings to a high-tech expansion, Heat has evolved from an original goal of 100 boxes per drop to major luxury-brand partnerships and matching tens of thousands of Gen Z and streetwear enthusiasts with their super-hyped mystery luxury boxes. Each mystery box drop provides access to streetwear, fashion and luxury brands, often with products and collections from the archives that are no longer available on the market.


In this episode of Tech Powered Luxury, Mario and Joe talk us through their humble beginnings of hand selecting products to include in customers' boxes to leveraging AI and technology to scale their offering across the UK and USA. With a digital-first strategy and ultra-slick marketing, the Heat team achieves the impossible: creating demand for a mystery product. A start-up that has sparked the interested of all of the coolest brands on the market as well as investment form Antler and LVMH Luxury Ventures, this episode dives into the origins of the platform as well as it's objectives for the future.

Tech Powered Luxury is proudly sponsored by FarmHouse Fresh.

Você pode gostar

Café com Deus
Café com Deus
RTM Brasil
Terapia Sonora Sound Therapy
Terapia Sonora Sound Therapy
QUENEDI DE SOUZA MARQUES SANTOS
Ilustríssima Conversa
Ilustríssima Conversa
Folha de S.Paulo
vinte mil léguas
vinte mil léguas
Livraria Megafauna
Ler Antes de Morrer
Ler Antes de Morrer
Isabella Lubrano
Daria um livro
Daria um livro
Pedro Pacífico
451 MHz
451 MHz
Quatro cinco um
Top Resumo de Livros
Top Resumo de Livros
Top Resumo de Livros
Audiolivros da Dani
Audiolivros da Dani
Daniela Manger
Outros Tempos
Outros Tempos
Orson Podcasts
Copan: edifício em movimento
Copan: edifício em movimento
Pivô e Livraria Megafauna
Livro Uma Vida com Propósitos
Livro Uma Vida com Propósitos
Ana Lucia de Oliveira Reis
A Bíblia Em Áudio
A Bíblia Em Áudio
Viviane Austin
McCartney: A Life in Lyrics
McCartney: A Life in Lyrics
iHeartPodcasts and Pushkin Industries