Mario Maher and Joe Wilkinson are the co-founders and creative geniuses from Sheffield, England, behind the mystery box that's shaking up the luxury industry and tapping into the Male GenZ Market: Heat.
Heat launched in 2019 with a simple goal: to provide 3 luxury items to their customers through exclusive drops. From low-tech beginnings to a high-tech expansion, Heat has evolved from an original goal of 100 boxes per drop to major luxury-brand partnerships and matching tens of thousands of Gen Z and streetwear enthusiasts with their super-hyped mystery luxury boxes. Each mystery box drop provides access to streetwear, fashion and luxury brands, often with products and collections from the archives that are no longer available on the market.
In this episode of Tech Powered Luxury, Mario and Joe talk us through their humble beginnings of hand selecting products to include in customers' boxes to leveraging AI and technology to scale their offering across the UK and USA. With a digital-first strategy and ultra-slick marketing, the Heat team achieves the impossible: creating demand for a mystery product. A start-up that has sparked the interested of all of the coolest brands on the market as well as investment form Antler and LVMH Luxury Ventures, this episode dives into the origins of the platform as well as it's objectives for the future.
Tech Powered Luxury is proudly sponsored by FarmHouse Fresh.