How To Build A Blockbuster Brand Online, From Fashion To Beauty & Beyond with Strike Digital

This week, we are thrilled to bring you an exclusive interview with David De Patoul & Richard McSweeney, the co-founders of Strike Digital. We bring to you a masterclass on all things digital marketing: how to start, what to keep your focus on and how to succeed in a crowded market, leveraging David and Richard’s expertise on how to best work with the algorithms on different platforms.

• David De Patoul & Richard McSweeney were both working in Meta when they spotted a gap in the market: there were a lot of digital marketing agencies that worked in the platform on a day-to-day basis but didn’t know how to get the best results out of it.

• Their internal knowledge of the do’s and don’ts of Meta and their expertise of the digital ecosystem in its entirety helped brands to have a solid strategy and secure return on investments. Their guaranteed successful approach allowed them to scale not only their clients’ businesses, but especially their own agency: hiring in-house experts from Google and TikTok to serve brands with a 360º approach.

• What is a digital strategy? How do you know when to start investing in paid media? What do you need to keep an eye on when doing so? How do you leverage each platform’s target and algorithm to the best of your investment?

  
  

  ABOUT

  Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group.

  
  

  LISTENER BENEFITS

  Tech Powered Luxury listeners benefit from a 20% discount on https://seoulistabeauty.com/ and https://sineadkeary.com/ with the code TPL20, as well as a complementary perspective on building your brands strategy for China with Digital Luxury Group. Email hello@digital-luxury.com to organise your consultation.

  
  

  NEWSLETTER & COMMUNITY REWARDS

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  THE TECH POWERED LUXURY TEAM

  Producer & Host: Ashley McDonnell

  Partnerships: Cliona Jordan

  Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme

  Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie

  Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska

  Newsletter: Beatriz Barros

  Styling: Johanna Dooley

  Styling Assistants: Cian Crowe and Alison Murphy

  Social Media Management: Grace Slattery

  Public Relations: Align Agency

  Content Creation: Kinsman & Co