167: 2023 State of Podcast Guesting Report with Tom Schwab

Professional Services Growth and Marketing

01-02-2023 • 36 min

Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just

podcast guesting, he saw in 2013 how targeted podcast interviews could drive

an inbound marketing machine. He has appeared on over 1,500 interviews and

his company, Interview Valet, has served over one thousand leading brands,

consultant, and non-fiction authors on over fifty thousand interviews since 2015.

Tom is an author, speaker, and teacher. His book Podcast Guest Profits: How

to grow your business with a targeted interview strategy has been called the

bible of podcast guesting. He has presented at INBOUND, Harvard, the American

Marketing Association , PodFest, and Podcast Movement about using podcast

guesting as a marketing channel.

Trained as an engineer, he graduated from the United States Naval Academy

(Annapolis) and ran nuclear power plants on aircraft carriers. This systems

approach has allowed him to create, refine, execute, scale, and teach a new

marketing channel that is rapidly growing in acceptance and impact.

Since 2017, each year Tom has shared the findings from his database on The

State of Podcast Guesting.



Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97

Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj


Roadmap: https://dannyozment.com/roadmap

Questions? https://www.speakpipe.com/podcaststrategies

or email me at danny@emeraldcitypro.com


Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...

  • Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!
  • Access to me, my team, and a group of experienced podcasters through a private Slack channel​
  • Monthly Q&A calls with me and the other Podcaster Pod members.
  • Quarterly Expert Calls​
  • Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​

Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod

Use code JOINPODPOD to get a 1-month free trial.

Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients.

For $29/month, ConvertKit’s Creator Plan

  • manages up to 1,000 subscribers
  • Provides unlimited landing pages & forms
  • Sends email broadcasts
  • Provides the ability to Sell digital products & subscriptions
  • Has super fast Email support
  • Gives you Free migration from another tool
    AND Automated funnels & sequences

Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit


Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients.

For $25/month, WPX’s Business Plan gives you

  • Hosting for 5 Websites
  • 10 GB Storage
  • 100 GB Bandwidth
  • Free SSL certificates
  • The WPX Cloud Content Delivery Network
  • They average around 30 second support response time 24/7/365 around the world
  • Provide free unlimited site migration from any host to WPX, usually completed within 24 hours
  • And they are fast because they never overload servers with hosting accounts, unlike so-called 'cheap' hosting which crumbles under any traffic load

Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx


My Recommended Resources - https://dannyozment.com/resources

Você pode gostar

Os Sócios Podcast
Os Sócios Podcast
Grupo Primo
Charles Wicz
Stock Pickers
Stock Pickers
Market Makers
Market Makers
Market Makers
Reprograme Seu Cérebro Cast
Reprograme Seu Cérebro Cast
André Buric, fundador do BrainPower | A sua Academia Cerebral e criador do Método Reprograme Seu Cérebro
Mundo Rico
Paulo Vieira
Paulo Vieira
Paulo Vieira