Google’s User-Tracking Crackdown Has Advertisers Bracing for Change; Amazon in talks to carry exclusive NFL games on Prime Video; Taco Bell owner Yum Brands buys A.I. business to improve marketing and Google My Business report shows how people found your business. Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of March 8, 2021.