Difficult Conversations and How Not To Have Them

Marketing for Coaches

29-11-2021 • 12 min

In any small business, there will be tricky, awkward, delicate, or menial conversations to be had and tasks to be completed. Maybe you’re chasing invoices. Maybe you’re negotiating with a client. Maybe you just need a password reset.

Whatever the case, it’s always a good idea to have an assistant to take care of these things--not only because you shouldn’t have to take care of them, but because you shouldn’t be seen taking care of them. Today, I talk about what to look for in your staff and why a personal assistant is beneficial to your business.

“When you are the product, you get in the way of what should be done or would be expected by a third party. So by becoming that third party, by playing that role, you allow yourself to be efficient, direct, and take no shit.”

This week on Book Yourself Solid® Marketing For Coaches Podcast:

  • The importance of having someone around to deal with the tricky, awkward, and delicate jobs
  • Why you shouldn’t be seen getting your hands dirty dealing with these things.
  • Yor alter-ego

Mentioned Resources:

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