A decade into Modibodi’s impressive journey, founder and CEO Kristy Chong joins us to talk about where her big idea came from, how she's harnessed the intersection between technology and sustainability, and the mountainous challenge of launching a new product when your category is as taboo as periods and incontinence. We talk about competition and why Kristy’s not afraid of it, the critical role of trust for brands and consumers, how it felt to have one of the most-complained about advertisements in the country, and much more.