2.1 million appointments are booked on HotDoc every month with nearly 1 in 3 Australians using the platform to connect with their preferred doctor. What did it take to drive this kind of behaviour change and what does the future of Australia’s healthcare system look like? In this episode of Unconventional Business, we take you on the transformative journey of Ben Hurst, CEO and Founder of HotDoc. From car park attendant to doctor, prison psychiatrist, New York novelist and finally - founder and entrepreneur, Ben shares what drove his career choices. We also explore the beginnings of the HotDoc platform, the impact of COVID on its growth, how the company thinks about differentiation, its future roadmap and a vision for Australia’s healthcare system. Key Episode Moments: Ben’s fascinating career journey and what sparked the idea for HotDoc The HotDoc elevator pitch What it takes to disrupt a highly regulated and complex industry like healthcare in Australia Defining HotDoc’s positioning and what entrepreneurs should consider when sifting through opportunity Partnering with the Department of Health during COVID Building a customer-centric approach HotDoc’s vision for the future of healthcare in Australia What the HotDoc roadmap looks like Ben’s advice for new entrepreneurs The iOS App Review Ben mentioned: ★★★★★ I'm deaf, vocally impaired and along with PTSD and BPD. With HotDoc I can make my own appointment, get reminded, have the office of my Dr get in touch when it needs to be changed - and all done via the app and email. I just want to thank you for helping me become more independent and able to function.. 5 stars Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.