The day I interviewed Tom Hanks for the hit film Forrest Gump he did 64 back-to-back, five-minute television interviews at the Four Seasons Hotel in Beverly Hills. Although I was fortunate enough to be in the first group of 10, I knew if I was going to have a unique, memorable interaction with the Hollywood star I would have to be different, get him to put down his script, and take him off “autopilot.”
Research shows that from moment to moment, all of our brains are set to run on autopilot. Which you will find out in this episode is both good - and bad.
If we are going to be successful in our sales and marketing efforts, we have to cut through today’s buying clutter, having authentic, unique and memorable interactions, creating emotional connections quickly, and laying a solid sales-forward foundation.
That is next to impossible if we are on autopilot. Our audiences too!