A primer on artificial intelligence

3 Second Selling

25-08-2022 • 20 min

There’s no doubt that AI is one of the most discussed - and debated - technologies of our days. Though the way companies are utilizing it today may be new, but the technology itself dates back decades.

In The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications, Kavita Ganesan calls on her more than 15+ years’ worth of experience in the field to address why businesses are slow to adopt AI and effective steps to take during the research, implementation, and deployment processes.

Having delivered successful AI initiatives for multiple Fortune 500 companies, including Microsoft, Verizon, and eBay, she speaks to the backstory of AI, how it can best be used, and how it could be misused now - and in the future.

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