Are you appealing to the "right" brain with your sales and marketing?

Why in most  sales and marketing interactions are we trying to inundate the left brains of our audience with features and benefits when it's our right brains that is doing the buying?

Reasons lead to conclusions and emotions lead to action. And every single buying decision we make is rooted in - and driven by - emotion.

Here are some tips and takeaways for creating those emotional connections.